what's up you guys jason wardrop here in today's video i'm going to show you how to win more sales
with your digital marketing agency by stacking on six simple services that require no extra effort
on your end no extra time no extra money and help boost the sales in your business because the key
important thing to remember success in your business online is directly correlated to the
quality of your offer the higher quality the offer the more you can charge the higher quality offer
the better you can actually serve your client and have your client feel
like they're getting the better end of the deal so i want to share with you guys six simple
hacks and services you can provide and stack on top of whatever your core offer is to help make
sales so much easier and have your clients feel like they're getting the better end of the deal
now going back about six years now i started my own real estate software marketing agency
business i had a software component i also had more of the marketing agency kind of done for you
and all my clients kind of knew me as the facebook ads for real estate agents guy so real estate
agents my ideal clients if they knew they needed more leads and they wanted to leverage facebook
ads they knew that i was the guy to go through and help them well the thing is slowly over time
there were a whole lot of other people offering facebook ads for realtors and so became much more
competitive and so i learned simple hacks just like this one i'm going to be sharing with you
guys today to be able to make it so my offer was a no-brainer when i got on a phone call with people
and people would actually choose me over competitors even if i was charging a higher price
point and by the end of this video you're gonna see exactly why they would go through and do that
and guys this same concept works even if you're not known as the facebook ads for real estate
agents person right it could be even like just the other day i was on a call with a client and
he was known for seo for his specific industry so it really doesn't matter what your core offer is
if you just stack on these six additional services to your core offer you're gonna be able to boost
your sales that much more now before we get into these six core services it's really important to
know how to actually present these services to your clients when you're on a sales call
now the best way that i have found to go through and do it is basically go through have the back
the back and forth conversation find out their problems their pain points how you can go through
and help them and then when you first deliver your offer talk about your core offer or the main thing
that you're going to help them with and then from there you can go for the initial ask for them to
go and sign up with your business so for example for me i basically go through and break down how
i can go through and help them get more leads for their business how to book more appointments with
our proven follow-ups and how we're going to go through and leverage facebook ads in order to make
that happen and then from there i would make the initial ask to see okay can i actually just close
that person right from the get-go and if they said yes then what i would do is i would then
go and stack on these other bonuses of additional services that we're offering them and they felt
like they were getting the better end of the deal i basically say hey because you're getting
started today we're actually going to throw on a few other bonuses for you is that all right
obviously this starts the relationship off on the right foot but if they say no to the initial ask
then you can leverage bonuses to go through and stack the value of your services to basically
separate you from all the other competition that's out in the marketplace and say hey we're gonna do
this but also we'd love to stack on this if we can go through and get you started today all right and
if they still say i'm not sure okay well what if we stack on this and this and this and all these
things are going to help you generate more leads book more appointments ultimately close more deals
and make more money which is your end goal anyway right so anyway i hope that quick little
sales strategy before we get into these six core services helps as far as how to present them to
your clients because it's one thing to go through and present them in more of a benefit-driven
scenario as opposed to just listing a bunch of features that they're gonna get anyway right and
so here are the six different core services that you can stack on either after they've already said
yes to the core offer so they feel like they're getting a great deal or if they say no to the
initial offer you can stack them on to hopefully close the deal by going through and adding on and
stacking the value to your core offer now remember before we get into all these the core thing with
all this stuff is you don't want to add any more complexity to your offer so the goal of this is
not to add any more time ongoing time management ongoing cost fulfillment because if we're doing
that then we have to go through and increase the price of our offer overall which you can do that
but i like to go through and look for simple core services that are going to bring massive value
to my clients that might take just a couple of minutes to set up one time and it's going to bring
massive value to my clients on an ongoing basis so the first one is what is called a web chat
widget and you guys have probably seen this but on someone's website down in the bottom right hand
corner when somebody visits a website websites are not optimized to convert website visitors
into leads right it's just not their purposes it's more of an informational page to be able
to deliver information to whoever's visiting the website but by adding a simple website chat widget
one it provides better support to the person visiting the site in case they have a question
and then two it also optimizes the page a little bit better so we can convert more of
our website visitors into leads and the best part about this is it's literally a simple
copy and paste to your client's website to set up and from there you don't ever have to touch
it again the second simple service is leveraging software software that i use called high level i
have a link down below in the description as well as in the top comments and it is leveraging what
is called google my business chat so if you go and pull up somebody's google my business profile
if it's like a restaurant they're gonna have the menus the directions websites all that stuff well
a cool thing that google has recently released but you need an additional software to make it
show up on your profile is a little chat function so if they tap chat instead of actually calling
the business or going to the website it starts a two-way text conversation with your client and
their prospective client and this is just another simple way to bring in more leads for your clients
business and the setup is so easy we leverage a simple software they connect their google
business profile once it automatically adds the google chat functionality and then from there
they can have the two-way texting back and forth conversation and it added automatically adds that
person as a lead in their crm super simple to set up once again and massive value for your client as
an easy way to go through and stack value for your client as you're going through and making the sale
another amazing service that is super simple to go through and set up is social automation so think
hootsuite or buffer we actually have a tool and we just released a brand new social automation
feature where you can set up and schedule posts for your clients and eventually here pretty soon
you're going to be able to create a library of polls for all of your clients let's say you're
working with just real estate agents or just dentists or just chiropractors you can make a
library of posts that all of those clients can go through and access and use so once you have the
library of pulse you can continue to leverage that exact same library and all that all those posts
and all that content across all of your clients so you do the work once and it's a huge value add
to all of your clients whether you have 10 100 or even a thousand now in addition to all this
a lot of these little features and services that we've been talking about help your client generate
more leads for their business which leads are great that's a great start but the next step
after leads is actually booking an appointment from those leads or creating a sales conversation
and ultimately that is going to be your end goal as a marketing agency service provider you want to
first generate the leads for your clients and then be able to create more sales conversations through
automations and follow-ups and help them book more appointments on their calendar and then from
there once the appointment's booked or once the sales conversation started it's kind of in their
wheelhouse to go through and end up closing the deal because that's kind of out of your expertise
so a nice thing that we can do and once again this is a simple software solution that we have set up
we set up one time but we can create automated email sms even phone call templates that anytime
a new lead comes into your client's business we can have all these email templates following up
with their clients so they can start more sales conversations book more appointments from the
leads that they're generating and the nice thing is the way that we have it set up inside of our
software we don't even have to copy and paste the templates there are pre-built inside of the system
you build it out once and literally it's going to clone to the next client's account as a nice
additional add-on for whoever you are working with and on top of that we'll have a mobile app
that they can go through and be notified anytime a new lead comes in their business
so if they're in the office or they're out and about going through showings appointments whatever
they've got going on in their day even their kids soccer game they're getting notified of leads
and they can have two-way text conversations back and forth with those leads from the mobile app
and add tags and notes and schedule appointments and reminders inside of the mobile app and this
is one thing that a lot of people forget about but with everyone and everything being so mobile these
days it's a huge value add to your clients you're going through and selling your core services
now let's get into a little bit of the pricing strategy and how we can go through and add even
more additional value based on some of these low cost fulfillment services that we can go through
and offer our clients now through this whole thing i've talked a lot about simple software
solutions in addition to your marketing services right well the great thing about software is it's
very low cost and with our software that we use literally to bring on an extra 10 clients an extra
100 clients or a thousand clients it literally costs you zero extra as the business owner so
there's a few things that you can go through and do here you can say hey our price point let's say
it's like five thousand dollars our price point go through and help you generate more leads and we've
stacked on all these bonuses is five grand and it's they're still like i don't know if i can
really go through and do that hey well what about what if we gave you free access to our software
that's normally 300 400 500 per month because you can set the price point wherever you want to set
it at we give that to you free for an entire year okay that's a total of a five thousand or
six thousand dollar value depending on how much you're going through and charging per month for
the software and so that can be an easy additional value add to the sale and if they're still like
kind of hesitant like i don't really know well because it doesn't cost you anything extra to add
another client on you could say hey look i don't ever do this i normally don't do this for anyone
but for you if you're willing to get started today or by the end of this week or kind of
create some urgency or scarcity onto the offer say i am willing to give you access
to this software the crm the social posting everything that we've talked about today
for lifetime access imagine never having to pay for another software another tool
ever again for your business how much would that actually save you how much value would
that be to you and your business and without ever having to pay again for another software or tool
obviously you don't want to go through and make this the standard although you could
but that is massive value to whoever you are working with because most business owners are
gonna be spending a minimum two to five hundred dollars per month for their different softwares
and tools that they're using for their business so anyway guys i hope this video was helpful as far
as going through and laying out the sales process how to actually communicate these different
add-ons and value ads to your clients and in what order and if they say yes or if they say no
and how to stack them on and also giving you six additional simple services to offer to increase
the value of what you are actually offering to your client to make this make it so they're
feeling like they're getting the better end of the deal and you can still charge high prices
and close more deals so it's a win-win for everyone anyway i hope this video was helpful if
it was go ahead smash the like button if you guys like to learn more about how to go through and
close more deals my exact business model my whole blueprint that i ran for literally over six years
got over 15 000 paying clients for my own real estate software marketing agency i'll have a link
to a free training down in the description as well as in the top comment you guys can go in jump in
there i break down everything for you guys how to go through and get started step by step so anyway
guys once again thank you so much for watching today and i will see you in the next video