Hello, everyone. This is Alejandro Cremades, and today we’re going to be talking about
types of charts you should use in pitch decks.
Before we get started, make sure that you hit that Subscribe button, and this way,
you will never miss out on any of the videos that we roll out every week.
If you’re ready to run your fundraising efforts, remember that charts, especially
in the financial information, are absolutely everything because the financials section is
where the investor reviews and spends the most amount of time. So in today’s video,
we’re going to be breaking down to you how you should look and think about those charts and how
you should put them in your pitch deck. Without further ado, let’s get into it.
The charts play a critical role in your pitch deck. Remember, on average, investors are going
to be spending about two minutes and 41 seconds, 2:41, per presentation. That’s it. The #1 slide
where they spend the most amount of time is the slide that is related to the financials.
That’s why you want to have those graphs, those charts so that visual appeal is helping to avoid
doing further reading and so they’re able to get right away what the numbers are all about.
Essentially, what you want to do here is remembering that one picture can have a
thousand words of meaning. Instead of creating screenshots and dumping whatever information
from your financial model, you want to make sure that you’re breaking it down and that it’s very
easy for the investor to digest. That’s why those charts play a pivotal role in any presentation.
There are different types of charts, but the ones that you should keep in mind when you’re creating
your pitch deck are the following: Pie charts
IVL for segmentation and showing parts as a whole
Line graphs Cartesian graphs: A variation of this in
which the x-axis and y-axis form a cross. Scatter charts:
Used to demonstrate the relationship or the difference in different points or factors.
Bar graphs: Another super simplistic form. They are horizontal or vertical bar charts
and can be used just like line graphs in a more visually impactful way
than line graphs, perhaps. Combination of charts:
Make sure that you include a legend for clarity so that it is easily understood.
Histograms: Visually impactful and easy to digest. The main use is to show data by categories.
Waterfall charts: A type of graph that can show performance or trends over a timeline.
Gauge charts:
As the name suggests, it displays a gauge. They can be created using a half-donut shape pie chart.
Area graph: A line graph with the value area below the line shading in.
Radar graphs: A spider graph is ideal for showing overall comparisons or scoring
based upon multiple data points, which is why you want to use those radar graphs.
Where and how can you use those charts? In the pitch deck, the most important section is going
to be the financials. That’s where you’re really going to be thinking about those graphs. The other
areas and the way that you need to be thinking about those charts to be incorporated into your
pitch deck could be the following sections: The Cover Slide: include your logo.
The Problem Slide: you can collect some data points and some charts where you can associate.
The Solution Slide: drop in some pictures of the solution with some type of chart.
The Market Slide: You want to do a lot of data and segmentation, specifically,
the total addressable market. The Product Slide:
You definitely want to include an image here and any real-world situation type of visual.
The Traction Slide: Show your growth and the metrics on how you demonstrated and how it’s
dependent on the stage of the business, the business model, and the milestones.
The Team Slide: Include profile photos, but also any advisors, and any chart with some of the logos
of previously-worked-at companies, and so forth. The Competition Slide: Include a radar-style
chart to demonstrate how your startup and product are different against competition.
The Financial Slide: Forecasting your finances out of the next one to three years.
Every chart that you include on the presentation needs to be backed up by data. You want to do the
research. You want to include the source. It’s great that you’re going to be using the design,
and by the way, the design is critical, so don’t try to do it yourself. Maybe you want to get a
professional designer. You can either have it in-house. You can get it on freelance platforms.
There are a lot of freelancers that can do this for you. But you want to include your source,
and typically, you’re going to be including it on the bottom left of the presentation.
Again, visuals can make or break a presentation.
When it comes to your pitch deck, again on the financial slides, it’s critical that you
include those charts because that’s going to be the difference between getting financing or not.
Hit a Like on this video. Then also leave a comment underneath and let me know what you’re up
to, and Subscribe to the channel so that you don’t miss out on all the videos that we’re rolling out
every week. If you’re raising money, send me an email at alejandro@pantheraadvisors.com.
I would love to help you out with your fundraising efforts. Thank you so much for watching.