[ APPLAUSE ] >>> HI.
>>> HI.
TODAY, THE SECRETS TO GETTING
YOU TO SPEND MORE, FROM WHERE TO SIT ON AN AIRPLANE TO HOW TOE TO
SIT ON AN AIRPLANE TO HOW TO PREVENT THERIST RESTAURANT CHECK
SKY ROCKETING.
SKY ROCKETING. WERE TALKING ABOUT AIRLINES,
RESTAURANTS AND RETAIL.
FIRST UP A FORMER FLIGHT ATTENDANT AND NOW THE HOST OF
THE JET SET, BOBBY MORGAN.
WERE NOT WEARING OUR SEATBELTS.
>> NO.
>> NO. NO.
NO.
>> FIRST OF ALL, YOU SAY PEOPLE
NEED TO SIT IN THE FRONT OF THE PLANE.O SIT IN THE FRONT OF THE
PLANE.
>> YES, MOST AIRLINES DESIGN
THEIR IN FLIGHT SERVICE TO BEGIN IN THE FRONT, SO IN THE EVENT OF
TURBULENCE THE CARTS ARE ON
THEIR WAY TO THE BACK.
EVERYTHING THATS AVAILABLE TO YOU IS IN THE CART.AILABLE TO
YOU IS IN THE CART.
SAY YOU HAVE THE
CHICKEN OR PASTA.
BY THE TIME THEY GET TO THE END
YOU HAVE NO CHOICE.
>> BRACE YOURSELF.
>> HERE IT COMES.
>> THE TRAY TABLE.
ITS NOT GOOD.
>> SO, THE FIRST THING YOU LEARN
IS THE PHRASE QUICK TURN.
AIRPLANES ONLY HAVE ABOUT 40 TO 60 MINUTES TO GET OFF THE GROUND
AND BACK IN THE AIR AFTER THEY
LAND.
LAND.
PLANES DONT MAKE MONEY ON THE GROUND.DONT MAKE MONEY ON THE
GROUND.
THE ONLY THING THEYRE CLEANING IS THE BATHROOMS.EYRE CLEANING
IS THE BATHROOMS. THE BATHROOMS AND MAYBE
VACUUMING.
VACUUMING.
NOBODY IS WIPING DOWN THE TRAY
TABLE.
ARE YOU READY FOR THIS? IVE SEEN THIS USED AS AN
OTTOMAN WITH BARE FEET ON IT AND
BABIES BEING CHANGED ON THE TRAY
TABLE.
TABLE.
NOW CAN YOU IMAGINE EATING THAT PASTA YOU WERE JUST TOLD TOTHAT
PASTA YOU WERE JUST TOLD TO ENJOY OFF OF THIS?
NO.
NO.
>> NO, I CANNOT.
WE REACHED OUT TO THE AIRLINE INDUSTRY TRADE GROUP AND THEY
SAY WERE IN CLOSE CONTACT WITH
THE CDC ON CLEANLINESS STANDARDS
AND ITS REALLY IMPORTANT TO --
>> YES.
>> YES.
>> FEAR NOT. ALL RIGHT.T.
ALL RIGHT. SO BRING HAND SANITIZER, WIPE IT
ALL DOWN.
ALL DOWN.
>> CLEAN IT UP. >> THANK YOU FOR THE FLIGHT.
WELL BE BACK.
>> THANKS FOR FLYING WITH ME.
>> AND NOW WHEN WE GET TO OUR DESTINATION, NINE TIMES OUT OF
TEN WE WANT TO GO OUT TO DINNER
OR LUNCH.
OR LUNCH.
AND WE ARE GOING TO GET THE UPDATE ON WHAT TO DO THERE FROM
DARREN CARDOZA.
DARREN CARDOZA. HES A WAITER AND AUTHOR OF THE
BOOK AND BLOG, THE BITCHY
WAITER.
WAITER.
WHATS THE THING WE NEED TO KNOW? THE THING WE NEED TO
KNOW?
>> ITS EASY TO MAKE A RESERVATION ONLINE. A
RESERVATION ONLINE. BUT THE BEST WAY TO DO IT IS TO
GO INTO THE RESTAURANT A WEEK
BEFORE ASK TALK TO THE SERVER
AND HOSTESS AND MANAGER BECAUSE
IF YOU CAN MAKE A PERSONAL
CONNECTION WITH THOSE FOLKS,
THEYRE GOING TO BE MORE
INCLINED TO GIVE YOU THE BEST
SEAT IN THE HOUSE.
>> YOU GOT TO REALLY WANT IT. >> WELL, YEAH?REALLY WANT IT.
>> WELL, YEAH? >> A WEEK BEFOREHAND.
>> YOUVE GOT TO MAKE AN EFFORT.
>> WHAT ABOUT THE LOUD MUSIC YOU
CONSTANTLY HEAR BLARING?
>> ITS NOT JUST BECAUSE THE
PEOPLE WHO WORK IN THE
RESTAURANT LIKE MUSIC.
STUDIES HAVE SHOWN THAT LOUD
MUSIC MAKES YOU DO THINGS
QUICKER.
QUICKER.
THATS WHY WE TURN OUR MUSIC ON LOUD WHEN WERE CLEANING OUR ON
LOUD WHEN WERE CLEANING OUR HOMES.
HOMES.
THE THEORY IS LOUD MUSIC WILL MAKE YOU ORDER FASTER, EATILL
MAKE YOU ORDER FASTER, EAT FASTER AND GET OUT SO I CAN GET
ANOTHER TABLE AND MAKE MORE
MONEY.
MONEY.
>> MENU TRICKS, BEWARE.
>> WELL, IN A LOT OF RESTAURANTS -- WHEN YOU LOOK AT
A MENU OUR EYES GRAVITATE TO THE
RIGHT SIDE.
RIGHT SIDE.
A LOT OF TIMES ON THE RIGHT SIDE OF THE MENU YOULL SEE THE MOREDE
OF THE MENU YOULL SEE THE MORE EXPENSIVE ITEMS, THINGS THAT ARE
BOLD.
BOLD.
MAYBE WITH A BLOCK AROUND IT.
SO MAKE SURE YOURE LOOKING AT
THE WHOLE MENU AND CHOOSING WHAT
YOU WANT AND NOT WHAT THE MENU IS SUGGEST.D NOT WHAT THE MENU
IS SUGGEST.
>> PRICEY ITEMS ARE OVER THERE. >> OF COURSE.MS ARE OVER THERE.
>> OF COURSE.
>> LAST QUESTION, HOW MUCH
SHOULD WE BE TIPPING?
>> I WANT EVERYONE TO TIP 20%. IF YOU GIVE ME MORE, IM NOT0%.
IF YOU GIVE ME MORE, IM NOT GOING TO COMPLAIN.
[ APPLAUSE ]
>> WERE GOING TO GO TO CHRISTIE, SHES A FORMER MANAGER
AT A NATIONAL RETAIL CHAIN.
ALL RIGHT.
ALL RIGHT.
SO WHAT DO WE NEED TO KNOW ABOUT WHEN WE GO INTO THE SHOPPERABOUT
WHEN WE GO INTO THE SHOPPER
STORE ABOUT HOW THEYRE TRYING
TO BILK US?
>> WHEN YOU GO TO BUY, YOURE
BUYING SHAMPOO, YOUR CATEGORY LEADER IS IN THE MIDDLE.EGORY
LEADER IS IN THE MIDDLE. MOST PEOPLE ARE RIGHT HANDED SO
YOU REACH WITH THE RIGHT-HAND.
THEYLL PUT PREMIUM ITEMS THEY
WANT TO PUSH, SALE ITEMS ON THE
LEFT, TOP SHELVE AND BOTTOM
SHELVE.
SHELVE.
>> DONT GO TO THE RIGHT.
WERE ALWAYS GOING TO THE RIGHT. LESSON IS GOING TO THE LEFT.HT.
LESSON IS GOING TO THE LEFT. >> YES.
>> YES. >> WHAT ABOUT TRYING CLOTHES ON?
BECAUSE I AM ONE OF THOSE PEOPLE
IN A HOARDER IN THE STORE.
YOU DONT WANT TO COMMIT TO
ANYBODY AND YOURE LIKE IM
GOOD.
GOOD.
YOU CANT FIND A DRESSING ROOM. >> YES, SO FUN FACT.SING ROOM.
>> YES, SO FUN FACT. 75% OF THE TIME WHEN WOMEN TRY
ON CLOTHES IN A STORE, THEY WILL
PUT THEM BACK.
THEY WILL NOT BUY THEM.
SO THE IDEA IS, IF WE PUT THE
DRESSING ROOM IN A PLACE THATS
A LITTLE BIT LESS CONVENIENT OR
CONSPICUOUS YOU WILL NOT TRY ON
THE CLOTHES.
THE CLOTHES.
YOULL TAKE THEM HOME AND THEY WILL SIT IN YOUR CLOSET WITH THE
TAGS ON.
TAGS ON.
TRY IT ON.
>> HAVE YOU EVER DONE THAT?
RIGHT?
YOU JUST BUY IT AND THEN YOURE
TOO LAZY TO RETURN IT AND YOU
OWN IT.
EVEN IF IT DOESNT LOOK GOOD.
>> EXACTLY.
>> ALL RIGHT.
SO THE POINT IS, TRY STUFF ON.
>> TRY IT ON.
FIND THAT DRESSING ROOM, TRY ON
YOUR ITEMS.
>> THANK YOU.
I FEEL LIKE I LEARNED SOMETHING.