>> Narrator: Live from Chicago, llinois.
It's the CUBE
covering VeeamON 2018.
Brought to you by Veeam.
>> Welcome back to Chicago everybody.
VeeamON 2018, this is Dave Vellante
cohost Stu Miniman.
It's day two, they're breaking down the exhibit hall
but the CUBE keeps going.
Benno Kuijper is here,
he's a senior strategic product manager at Equinix.
Welcome to the CUBE.
>> Thank you, good to be here.
>> So Equinix is cracking the data center is booming.
The data center business is booming.
You guys are at the heart of it,
you're working with all the cloud providers.
Obviously you're working with Veeam.
Talk about your role
in what your relationship is with Veeam.
>> Alright I represent the manage service department
in the Netherlands so what we are doing on the
beautiful platform we have with Equinix
is provide manage services
in the hybrid category.
What we provide our customers is
for example data management platform.
So we provide the
ease of mind with data management
and business continuity
on backup and disaster recovery.
So the enterprise is our customers.
>> So you're both a Veeam customer and partner right?
>> Yeah we are platinum partner of Veeam yeah.
So we provide the backup service to our customers.
>> Okay so you purchase their products, install them.
You got a relationship
where you guys share the revenue somehow, someway.
>> Yeah right,
in the Netherlands we service the enterprise market
and also big governmental companies
and we use Veeam for the disaster recovery services.
>> What are the big trends you see
in data protection these days?
>> Of course GDPR is very close.
We see that especially in the Netherlands
for a lot of companies
the data has to be stored in the Netherlands.
But ambition to go to the public cloud
and use the HyperScalers as a still
in the same trend.
So what we try to do is to
keep the data safe in the Netherlands
but make it possible for our customers to use
the HyperScalers for compute.
It's important strategy we see.
>> Yeah one of the things that's been interesting
watching here is Veeam's
they call the hybrid, the multi cloud strategy.
Give us some examples of what your customers
you said compliant is a reason they keep it.
You know especially in say the Netherlands
and their services.
You have any examples you can give of things like that?
>> Yeah we service
few big customers that are
obliged to be in the Netherlands with their data
and all the service they provide to their customers
for the dutch citizens.
We have our own cloud platform for that
so they're not using public clouds.
But the availability they need
is very high
and that's what we provide.
>> So what's driving that,
we talked about digital transformation.
>> Yes.
>> Is that the driver, what is that?
>> I think the digital transformation is just
is not just about infrastructure
it's how companies are
and how they want to be.
What we see is that they
first want to have the data secured
and next to that they want to experiment
with HyperScaler and the real cloud native environments
and providing both of those worlds
in one package is what we see as a big trend.
>> When I think about businesses like yours.
Simplicity, scalability and cost effectiveness
you know come to mind or those kind of the top three
and if so you know from what you need
from a solution like Veeam.
>> Yes, well they currently provide our customers
is more the disaster recovery part of the suite.
So when there's something wrong
we are there to help the customer to get
back on track as soon as possible
and here in the VeeamON2018 to explore the whole suite
because what we see is that
like services as office backup.
The customers are getting more mature about
using cloud and SaaS solutions.
But still want to have the secure environment.
>> Are you, is your expertise specific to Veeam
or is it more general?
>> More general.
>> Okay so you're using other products as well?
>> Yes.
>> How do you decide what to use where?
>> With Equinix we have a policy
to select the leaders in the market
and also based on functionality
and services we want to provide
we package to our customers
and that's why Veeam was one of our selected partners.
>> Okay so, what do they do better than others?
What's their sweet spot?
>> We chose Veeam a couple of years ago
based on the functionality mainly.
There were more technical colleagues that
gave the list of arguments to choose for Veeam so.
>> Okay maybe when we look at your space
as a laser something important to your customers.
Has that been changing your environment
and how does solution with Veeam
help you meet that for customers?
>> Think that the way we approached it is more like
you first discuss with the customer
what kind of availability
they need and the performance they need
and then you design the architecture
and that is also immediately the overlay.
Instead of making a nice platform
and then start discussion talking about overlays.
So we try to have the correct infrastructure
with the architecture and solutions within
to meet customer's demands
and that's another way to approach overlays.
>> So flexibility and granularity is part of that.
So I mean one of the problems backup
we've been talking about all day and yesterday
is many data protection approaches
are one size fits all.
You say okay here's our,
we're going to back it up
you know once a day incremental
and you know once a week.
Whatever it is that's it.
This is your RPO, this is your RTO take it or leave it.
>> Yes.
>> Are you able to
these days provide more granularity for customers?
>> There's always a field of tension between
standardized products and customer specific solutions.
We try always to use the standard
because then we are better in
guaranteeing the service.
But as the legacy of Equinix manage service
in the Netherlands.
We tend to do a lot more for our customers.
>> Whatever the customer wants.
>> That's what our differentiator is at this moment.
>> Yeah okay that creates challenges
just in terms of managing
all these different templates and SLAs.
Can't you I mean I'm sure you do this,
you have categories and sort of banding if you will.
Is that how you're dealing with this problem?
You know gold, you know silver, bronze kind of thing or no
it's gold one, gold two, gold three, gold four, or five.
>> I see that we go from gold to platinum
and there's also gold.
But yes the service levels are high
and that's why we are so successful we can do that.
>> Right how about VeeamON2018
what have you seen.
Anything that's really particularly exciting?
You said you wanted to come here to better understand
the portfolio presumably so you could exploit it.
What have you learned,
what's exciting you?
>> Yeah at the time of this conference was perfect
because as you know Equinix is at this time
in the middle of the internet.
So all the public clouds and all the tier one players
are connecting on our platform.
We call it the Equinix cloud exchange fabric
and right on that fabric
the best place for data management platform is there.
So we are trying to enlarge this street
from data to archiving.
So storage to archiving
on that spot.
So we do that in the Netherlands
we are building a portfolio around that data platform
to provide the customers a safe place for all of the data
and it can be redundant within the Netherlands
in 12 IBXs and we are also
strongly connected to those public cloud providers.
So they can put the workload in cloud
and the data on Equinix.
>> Go ahead.
>> No that was it.
>> Who's your favorite public cloud provider,
you don't have to answer that it's okay.
>> The thing is they are both very good
but having control on where your data
and your applications are
is a bit less.
So that's the market we are jumping in now.
>> Excellent Benno thanks very much for coming on the CUBE
it was really a pleasure having you.
>> Likewise.
>> Keep it right there buddy
the CUBE at VeeamON2018 we're winding down day two.
Dave Vellante, Stu Miniman
we'll be right back.