the golden arches the smell of soft
meaty hamburgers and those crispy
delicious fries McDonald's the name is
so familiar so entrenched in American
society that it's impossible to
disassociate it with its imagery
everyone born after 1980 grew up with
McDonald's around the corner or down the
street from its slogan to its Happy
Meals
McDonald's came to represent everything
that was great about dining in America
fun wholesome affordable food served hot
and fast but in the last decade
McDonald's has fallen very far off track
though the fast-food giant will be
closing hundreds of locations this year
it still thinks it's ahead of the game
from out of touch executives to subpar
food here are the five reasons
McDonald's could be on the brink of
failure founder Ray Kroc didn't invent
McDonald's but he was responsible for
the big business overhaul of the
McDonald brothers simple restaurant
confessed a counter serving burgers
fries and drinks crocks mantra was
quality service cleanliness and value
but over the last 60 years it seems like
the company has repeatedly chosen
efficiency over ethics and price over
quality
McDonald's employs nearly two million
people but pays many of them minimum
wage while executives of the company
make millions tens of thousands of
protesters have been fighting to force a
change the company's only response has
been to raise wages by about $1 an hour
for employees of company owned stores
which is just a fraction of its total
unit count it's no surprise McDonald's
has come under attack for its high
calorie meals lack of healthy options
and its happy meals and serving size
from its french fries which contain 19
ingredients two foreign objects found in
its McNuggets and the fact that they're
still amazing antibiotics McDonald's
food quality has become increasingly
awful with a menu that's a far cry from
home
earlier this year the company announced
a massive restructuring plan headed by
its new CEO but in the 23 minute address
there was no mention of McDonald's food
this is a global turnaround it was only
later that news broke of McDonald's
grand plan to win back customers it
would warm up its hamburger buns for an
additional five seconds based on its
last decade of operations McDonald's has
reached a dead end the company promised
it would never serve kale and then
served kale the Hamburglar and Ronald
McDonald are back except now they kind
of look like hipsters the truth is
McDonald's customers have been fleeing
to modern sustainably minded chains like
Chipotle for years it seems like
everyone is upset with McDonald's today
from its vendors and franchisees to its
customers and employees unless it makes
an about-face McDonald's may lose its
place at the top of the American food
system