- We're talking about how to use YouTube
for successful digital marketing
here on The Journey.
- Do you know what's crazy? I read this the other day.
- What's that?
- On average, YouTube has over 1 billion mobile views a day,
and on top of that,
300 hours worth of video uploaded in a minute.
- That is incredible, sounds like a ton of competition,
but you can break through.
But let's talk about why YouTube is so important,
starting with why we should use YouTube.
Video content is effective.
I mean, I'm sure you've been on Facebook,
or Instagram, or Twitter, whatever you use,
you're scrolling along. - You're on YouTube right now!
- On YouTube, and you've caught a video,
and you get lost in it, right?
You spend two, three, 15, 20 hours, whatever you're doing.
- The rabbit hole.
- And you're watching that content.
So you already know video is effective.
- So what's also cool about YouTube,
it helps you build a community.
And think about it, when it comes to marketing your brand,
if you get a large group behind you,
that's sustainable for more success,
growing more word-of-mouth, growing your business.
And another thing to keep in mind about YouTube,
they are really all about the Subscribe,
that is key to growing your community,
so while you're at it,
go ahead and subscribe to our channel.
- By publishing quality videos,
really interacting with your followers,
it's really gonna foster that community
that you were talking about
and make them eager to wanna share your videos
with people that they know.
- And having a loyal audience
provides unlimited opportunities
to grow and market your products.
- And Emma, you talked about mobile
in the very beginning with that incredible stat,
YouTube is mobile-friendly.
So all those videos look great on mobile.
And if you're not producing content for that platform,
you're alienating a large population.
- So I know you're asking yourself at home,
how do you make money on YouTube?
Have you ever heard of the YouTube Partner Program?
Back in January of 2018, they changed their policy,
and the policy was all about
how you actually can earn revenue on YouTube.
- Yeah, and it's important to note
that you actually have to apply
to be a part of this program, and be accepted.
- So not only is there an application for this,
but there's also a minimum with
who is eligible for this as well,
so let's go through that.
- Starting with ensuring that you
follow the program's guidelines,
that you live in a certain country,
and your channel has over 4,000 public watch hours
in the last 12 months.
- Also, have more than 1,000 subscribers,
and make sure your account is linked to Google AdSense.
- So let's talk about AdSense,
and how you can actually earn money with it.
So YouTube is a subsidiary of Google,
and AdSense is a product of Google,
that's how it allows you to make money on YouTube.
- So these are the ads that pop up on your video.
It's estimated that creators can make
anywhere from $3 to $10 per 1,000 viewer engagements.
- So, with some simple math,
if you have 10,000 views on your videos,
you can make at least $300.
- Okay, so Nealey, what about YouTube Premium?
Because they're not being shown ads,
so if they're not being shown ads,
how is anyone making money?
- Yeah, that makes sense, so YouTube actually
gives a percentage to those creators
based on things like watch time and viewer engagement.
- So I would add the Channel Membership feature,
and this is a great way to offer incentives and rewards
for people who are tuning in to your channel,
or becoming a monthly viewer, or subscriber.
- Yeah, it's just like Patreon, basically.
So you can also sell products from your Merchandise Shelf.
So if you live in one of the approved countries,
and have over 10,000 subscribers,
you can show up to 12 products
from your Teespring merch page.
- Also, I'd recommend enabling the Super Chat function,
'cause what it allows users to do
is have their actual comments pinned to the top,
which is pretty cool.
- Yeah, it's just like Twitch.
You can also produce sponsored videos.
Now, what this is, is another brand or company
paying you to promote them on your own video,
much like a micro-celebrity.
- Yeah, totally, and be sure to follow the FTC guidelines,
and think about your audience, keep them in mind.
You don't wanna just go promotion crazy,
'cause then if you're just
constantly promoting your content,
you're gonna maybe lose that engagement with them.
So keep them in mind, they're following you for a reason,
stick with that, what is it that they would wanna see?
- What a lot of other YouTubers are doing now
on top of all this,
or if they don't even meet those requirements
to join the program, for example,
is they'll sell their own stuff.
They may link off to their own, say,
Etsy store, or WordPress site,
or whatever they're selling their eCommerce items on,
and then just promote those.
So Emma, if you had your own YouTube channel,
and you were gonna sell something, what would that be?
- Jokes?
- You're not getting any money.
- (laughs) Well, I'm thinking about,
when you sell on YouTube, I have,
for example, a lot of cool vintage pieces,
but do you do that on YouTube,
would I showcase the vintage pieces that I have
in a YouTube video and sell it?
- Well, for a lot of people,
you're directing them off to another source.
Now, some people will do that for affiliate marketing,
maybe they have affiliates with Amazon,
and they say, "Cool, here's all the equipment I used
to create this video," and link off.
- Oh, that makes sense, okay. - Or here's some cool swag
of my shirt with my face on it,
whatever that looks like. - For sale!
- You can use those other revenue streams to get that money.
- So, speaking of making money on YouTube,
I know I like to think about how to make more money,
so we're gonna talk about branding, marketing, and SEO
to help you make more money on YouTube.
- Yeah, so getting into those programs are nice,
but you really wanna create
a sustainable income and revenue streams, right?
So let's talk through a couple ways to do that.
- Let's do it.
So first off, you wanna think about
how can you build an engaged following,
build your audience, right?
And a lot of times, I think of first,
what's gonna make them unsubscribe,
just to keep in mind don't do that,
but also how frequent you should post.
I give the same advice with social media,
if you're only posting once every three months,
I'm gonna unfollow you, there's nothing there,
you gotta give me something of value,
you gotta keep me tuned in.
And so think about the frequency
and what you're putting out there
when it comes to building your audience.
- You will also wanna optimize your video and your channel.
So this is everything from the logo you use,
that header you use, that trailer,
that 30, 60 basically ad spot
to promote you and your business
when someone comes to your channel,
the titles you use.
It's gonna take a lot of research,
but it's definitely worth it
because these first impressions last.
- Yeah, and it's so meticulous, right?
I mean, think about how much time we've spent
just on the thumbnails with our videos.
- Too long. - Too long.
I'd also encourage you to think about
how to market your brand and your video
off of YouTube, so cross-promote.
One thing we do is we take the YouTube videos
and we cross-promote them over to Facebook or Instagram.
- Yeah, we'll maybe get a condensed version,
since Instagram takes a minute,
and says link in the bio. - Right, change the link.
- Links off back to YouTube
where they can see the entire video,
and if they're not a subscriber, they can subscribe.
But we would recommend
not to put all your eggs in one basket,
so don't make YouTube your only thing.
Remember MySpace and Vine? They're gone.
What happens if YouTube is gone?
It's not likely,
but it's really good to diversify your attention
on all these different platforms just in case.
- So, while these tips have definitely taught you
how to be successful on YouTube,
I gotta be honest with you,
we have only scratched the surface,
so be sure to subscribe to take a deeper dive
on YouTube and other platforms.
- That's a wrap.
Like this video, add your comments below.
This is The Journey, we'll see you next time.