Wow, YouTube automatically added a bunch of mid-roll ad breaks to my YouTube video. You
can now make more money from YouTube videos by adding mid-roll ads to videos that are
only eight minutes in length instead of the previous 10 minutes. Wow, Herman, that's great
news. I'm going to show you how to monetize your YouTube videos with the new mid-roll
ads, so you can make more money from YouTube channel. You'll learn how mid-roll ads work,
how to enable them on your channel, and whether you should let YouTube add them automatically,
or you add them manually yourself. Hi, my name is Herman Drost. If you want to
grow your audience on YouTube and generate traffic, leads and sales on autopilot, hit
the subscribe button and click the bell notification icon, so you're notified every time I upload
new content. Here's a pre-roll ad that plays before your
video, which viewers can choose to skip. Here's a mid-roll ad that YouTube automatically added
at the 15 minute mark, and viewers can choose to skip it. Here's a post-roll ad that plays
after your video has ended, and viewers can choose to skip it also.
The latest update from YouTube says that videos now longer than eight minutes are eligible
for mid-roll ads. As a result of this change, mid-roll ads will be turned on automatically
for all existing videos and future uploads. This includes those videos we have previously
opted out of mid-roll ads. Videos that are already enabled for mineral ads will not be
impacted. If you don't want YouTube to automatically place mid-roll ads in videos that are over
eight minutes long, make sure you adjust them manually. You can do this using the ad breaks
tool, which I'll show you later. If you select automatic placement, mid-roll ads will be
replaced automatically at natural breaks throughout your video, according to the viewer experience
or monetization potential. After making these changes, you can still
turn off mid-roll ads and adjust them manually. Just keep in mind YouTube tries to find the
best ad placements based upon changing scenes, where the conversation ends, or there is a
transition to a new topic. In my experience, when I left YouTube to place the ad breaks
automatically, it didn't place them at the end of the sentence, changing of a scene,
or during the transition. As you can see on my live stream video, I'd added a bunch of
ad breaks all the way through my video. One of the scavengers, I thought as a viewer,
this would probably upset me and I'd stop watching the video.
Therefore, I highly recommend placing the ad breaks manually so you have more control
over where they are placed in your video. YouTube recommends automatic placement, because
it's easy for you, it's the best experience for viewers, and there's a great likelihood
that an ad will be placed in your video. My preference is to have more control and select
my own ad breaks so I don't upset my viewers and cause them to leave my video. If most
viewers leave your video while watching it, then YouTube won't promote your videos in
the search engines and the suggested videos. Therefore, keep an eye on your audience retention
graph to see if viewers are dropping off during your ad placement.
Sign in to YouTube studio and click on the videos tab. Select the video that's more than
eight minutes long. I'm going to select this video. Click on monetization. If monetization's
turned off, turn it on. Click next. If the content doesn't violate any of YouTube's community
policies or guidelines, then select none of the above. After that, click submit. Now you
can select the type of ads that you wish to display on your videos. Display ads is automatically
checked. I usually select overlay ads, skippable video ads. Under location of ads,
I select before the video, which is a pre-roll ad, during the video, which is a mid-roll
ad because this video is over eight minutes long, and after the video, which is a post-roll
ad. If I click on manage mid-roll ads, I can select
place automatically. It says change existing ad breaks. Existing ad breaks will be removed.
One or more new ad breaks will be placed in natural gaps in your video. You can adjust
where they're they're placed. I can also click ad break and do them manually. All I have
to do is just adjust the timeline here, where I want to put the ad break. This will typically
be at the end of a sentence, between scenes, or during a transition.
The best way to do this is to just scrub through your video and select the best place to place
your mid-roll ad. You can also choose the time that you wish to start the ad and the
video. You can discard the changes, or you can click continue. I'm going to click continue.
You just click save changes. That's all there is to it.
Let me ask you a question. Do you typically turn on ads right after you upload a video,
or do you wait a few hours? Let me know in the comments below. I'd love to read them,
and I'm sure others would too. What are the minimum eligibility requirements
to enable mid-roll ads or any other type of ads on your YouTube videos? Your channel must
have 4,000 public watch hours and 1,000 subscribers in the past 12 months. You must live in a
country or region where the YouTube partner program is available. You must follow all
YouTube's monetization guidelines and policies. For example, if you have multiple strikes
on your YouTube videos, you won't be able to monetize your channel. You also must link
an AdSense account to your YouTube account. After you've met the requirements for the
YouTube partner program, YouTube will confirm your channel monetization after one month
review process. If you select upload defaults in monetization
settings, then YouTube will automatically place ads in your videos. If you want to do
this, click on settings in YouTube studio, then click on upload defaults. Click the monetization
tab, then select the types of ads that you want displayed on your videos. Under location
of ads, you can check the box. It says during video, which has mid-roll ads. After you've
selected your options, just click save. Number one, ads can be placed automatically
or manually. Even though YouTube suggests automatic placement, I have discovered that
the ad breaks are not necessarily put at the end of sentences or between scenes. Therefore,
I highly recommend adding your own breaks, especially when it comes to mid-roll ads.
Number two, place ads at natural breaks in your sentences instead of mid-sentence or
mid-action. If you place an ad in the middle of a sentence, it'll disrupt the flow of the
content, and also it'll distract the viewer from watching your video. Natural breaks can
be added during transition scenes or when changing topics.
Number three, check your audience retention graph to see if the ad breaks affect the audience
retention of your videos. If you discover that mostly viewers are leaving right when
the mid-roll ad starts, then I highly recommend eliminating the mid-roll ad altogether. Ideally,
you want to keep viewers engaged throughout your videos so that YouTube will promote your
video in the search engines and YouTube suggested videos.
Number four, ads won't always appear on your videos when you add mid-roll ads. This is
because ads are not always available at the time of viewing. It also protects viewers
on how often they see the ad. Number one, place multiple ads in your videos.
If you had monetization enabled for your channel, you can place a pre-roll ad at the beginning
of your video, a post-roll ad at the end of your video, and if your video is over eight
minutes long, you can add mid-roll ads. Just keep in mind you don't want to distract your
viewers by placing too many ads in your video. Number two, choose a niche or topic that is
a high CPM. CPM refers to Cost Per Thousand views. If you choose a niche or topic with
a high CPM, you'll make more ad revenue. The countries with the highest CPM, according
to my channel, is United States, Australia, France, United Kingdom, New Zealand, et cetera.
If most of the ads come from countries for the low CPM, you'll generate less revenue
from your ads. Number three, double down on videos that generate
the most revenue from your ads. If you go into YouTube studio and click on the revenue
tab and YouTube analytics, you'll see the top earning videos on your channel. If you
want to increase more revenue from YouTube ads, then double down on the topics that generate
the most revenue. You can approach the topic from different angles, showcase studies and
comparisons. You can also see which ad types generate the most revenue on your channel.
If it's skippable video ads, definitely use those.
Currently on my channel, skippable video ads account for 80% of the ad revenue. Non-skippable
ads only account for 0.1% ad revenue. I definitely don't want to use those. Just keep in mind
that your ad revenue will fluctuate during the year. For instance, around Christmas time,
ad revenue will increase because more advertisers are getting on board for Christmas.
How can you make money if you haven't met the requirements of the YouTube partner program
of 4,000 public watch hours and 1,000 subscribers in the past 12 months? No worries. Just watch
my next video on how you can make money from YouTube without AdSense ads.
Thanks for watching, and we'll see you in the next video.