Hey there, Adam Erhart here, modern marketing strategist,
and welcome to the Modern Marketing Show.
Where we help you make marketing that matters.
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And on today's episode, we're talking all about
one of the hot button issues of 2018, which is data privacy.
And especially the topic surrounding
the Facebook privacy problem.
So it's no surprise that Facebook has come under
a lot of heat in the last few months
specifically in regards to data privacy,
how much they've got access to,
and what they're doing to keep that information secure.
Specifically, one of the biggest complaints
when it comes to data privacy is a feeling of helplessness
that people get when they're kinda forced
to use these platforms
and forced to put all their information on them
and then the company does nothing
to do anything to protect it, to keep it safe,
and to keep it out of the hand of spammers or scammers
or kind of unethical organizations
that'll use it against them.
So to this point I've got a couple things.
First of all, no one's forcing you
to use Facebook or to use Google.
That said, I understand they've got
kind of a monopoly on this whole online thing.
So if you choose to participate in this world,
well, you're gonna have to kinda use those organizations
and those software pieces.
So with all that said, the argument to
not have to use Facebook or Google,
that's kind of a moot point.
You basically have to use Facebook and Google.
Especially if you're involved in online business.
Okay, so now that we've got that covered,
next, do they have an obligation to keep your data safe?
Pretty sure we're all gonna be in agreement here
that yes, they do have an obligation
to try and keep your data safe.
Alright, so moving right along.
Now let's say that someone that's unethical
or a spammer or a scammer get a hold of your data.
Well, whose fault is this?
Is it Facebook's, is it Google's?
And how much data do they really need to have?
First of all, in regards to protecting the data,
yeah, that absolutely is gonna fall under Facebook
or under Google to keep your information safe
and secure on their platform.
There's a bee around here.
I'm pretty sure I'm gonna get stung.
Now granted, there are limits to how much data
you may want to or may have to upload
to the program, including credit card numbers,
or date of birth, or relationship status,
or anything to do with your socio-economic background,
or anything like that.
So yes, you can be cautious, but here's the reality.
Yes, Facebook and Google and other platforms like that
have a lot of information
and you do upload a lot of information to them,
voluntarily often and sometimes they go and scrape it,
or get it from other sources.
But that's kinda the point that I wanna make.
You see, the way that Facebook gets most of their data
is from other sources.
You see, any time that we create a Facebook ad
or do some kind of targeting based on, let's say income,
well, where Facebook is getting this income data
is from your credit card and from your bank.
So this means if you don't want Facebook
to have the information about your credit card
or about your bank, you really gotta go talk to your bank.
And in fact, for the vast majority
of targeting options available and all the data
that Facebook has stored, well, they're collecting this
from all sorts of different places.
Including where you buy insurance
or if you have a mortgage
or where you do your shopping, both online and offline.
All of this data is aggregated
and then sold to Facebook.
Now of course Facebook has come under heavy fire
because they've got such a massive impact
and a massive role to play in the world we now live.
But the reality is unless you're willing to live
completely off the grid, you've got some data there.
And businesses are going to be using it.
So at this point, you really have two choices.
One is you can really dive in and understand
the laws and the protection around your data
and around what it's being used for,
and you can take the necessary and any precautionary steps
to make sure that you're covered
and make sure your data is safe.
After all, identify fraud is no joke.
But once that you've accepted that this level of openness,
this level of transparency and this level of access
to data isn't going away and in fact,
it may be getting worse.
Well, the next thing you have to decide
is are you willing to play along
or are you going to take extreme actions
and go completely off the grid.
Which would also mean getting rid of any property,
getting rid of any credit cards,
stopping all your spending and limiting it to just cash,
and essentially swearing off the system in whole.
Yeah, it might work for a select few,
but if you've got a business to run,
that's a fast way to tank your sales.
A safer and less extreme option
is simply to take some time
and go through the Facebook privacy settings.
Take a look at what data's being shared and with who.
You might wanna maybe turn off who can see your birthday,
for example, or if you've got any preferences
in regards to pages you like or anything like that.
And maybe just limit the access that other people have.
But once that's done, you have to understand
that you are playing in their world.
It's scary, I know, but it's the world we now live in.
So does Facebook have a privacy problem?
Yeah, probably.
Is it going away any time soon?
Not likely.
And do they get most of their data
from other sources anyway?
Yes, definitely.
It's just that Facebook is an easy scapegoat.
After all, they've kinda brought to the forefront
this whole data privacy issue.
So we need someone to blame.
And they are at fault for letting a lot of data leak
when they really shouldn't have.
And not that it excuses it,
but so have others many times before,
and it's probably gonna happen again.
So with all that said, keep your data
as safe as you possibly can.
But then understand that there are inherent risks
involved with playing in the world that we now live in.
So let me know, do you have any tips
for keeping your data safe?
Have you even been the victim of identity fraud
or data breach or anything like that?
Or is there any software or tools
or anything else that you can recommend?
If so, I'd love to hear them in the comment section
below this video, so that we can all be a little bit safer
and little bit more secure.
Alright, with all that said, I'm going back inside
to hook up to the Matrix so I can upload this video.
So thanks so much for watching.
I hope you enjoyed the episode.
If you have any questions, comments, tips,
or suggestions for a future video,
be sure to leave them in the comments section below.
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