Optimizing your Etsy shop to increase holiday sales
Hi, I'm Isabella.
I've been selling on Etsy since 2013
and I've also helped thousands of sellers optimize their shops over the years
as a member of Etsy's community team.
Today I'm sharing three strategies
to ensure your most successful holiday season yet.
By increasing your shop's visibility both on and off Etsy with ads,
attracting more holiday buyers with sales,
and delivering the best customer experience to keep shoppers coming back.
Follow along with the tips in this video
using the detailed checklist linked here and in the video description.
In addition to all of the seller tools we've built for you
we're making major marketing investments
to bring more shoppers to Etsy than ever before.
including a series of brand new holiday commercials
coming soon to your TV.
So now is the perfect time to ensure your shop is set up for success.
Let's get started.
As shoppers begin their search for the perfect holiday items
you can increase your shop's visibility with Etsy Ads
to make it easier for motivated customers to find your listings.
Etsy's streamlined advertising platform makes it easy
to drive more traffic from both on and off Etsy to your listings.
Etsy Ads make it simple to get started.
You set a daily budget,
select which listings to promote, and let the campaign run.
Over time, our Etsy Ads tool will continually optimize
where and when your ads appear
to bring your shop the most visits possible,
providing even more opportunities
to boost your visibility and increase sales.
Everyone loves a discount
especially when the calendar is packed with special shopping occasions.
Nearly 25% of listings that sell each day on Etsy are on sale,
and that number can increase dramatically during major shopping holidays.
In fact, 47% of listings purchased during Cyber Week in 2018 were running a sale.
Participating in Etsy's sitewide Cyber Week sale this November
will help you attract and appeal
to the influx of motivated holiday shoppers visiting the site.
To reach as many potential customers as possible
be sure to share your shop's sales details on social media
and other marketing channels like your blog or newsletter.
Once a shopper clicks through to one of your listings
providing the best customer experience possible
can help make sure you get the sale.
Since one of the most effective ways to turn a browser into a buyer
is to make purchasing as seamless as possible.
It's not surprising that high shipping costs at checkout
can hurt your listings' conversion rate.
To appeal to potential customers and receive priority placement
in US search results on Etsy,
consider setting up a free shipping guarantee
to let shoppers in the US know
they won't pay added shipping costs on orders of $35 or more.
Remember, offering free shipping doesn't mean you have to pay
for shipping yourself.
Just like the cost of your materials and other business expenses,
it's a factor to consider when setting the price of your item.
To see this in action with one of your listings,
try incorporating your listing price and average shipping price for the item
into one clear checkout price.
Remember, how you price your items is your decision.
We've also heard from a number of Etsy shoppers
that knowing when an item should arrive
is one of the most important factors in making a purchase,
and our estimate delivery dates tool makes it easy to eliminate the guesswork.
Estimated delivery dates helps set clear expectations upfront
by showing shoppers a date range for when their items will arrive
based on the processing times and shipping carriers
listed within your shipping profiles.
They can also make it easier to manage your orders
and reduce the volume of messages from customers during the holiday rush.
As you're investing time and energy refining your shop
to connect with buyers this season,
Etsy stats are the perfect place to see how your listings
are performing over time.
Exciting enhancements are coming to your Etsy stats dashboards soon,
so keep an eye on your Shop Manager for more updates.
To try out the tools mentioned in this video
visit etsy.me/optimize or check out the link in the video description.