- You know those people who connect with you on Linked In,
and then just immediately send you a spammy sales message
of something like, "Hey John, thanks for connecting,
"are you open to a mutually beneficial call?"
Or if you're like my pal Mr. Jackson,
"Sir, I am professionally Apple podcast promoters.
"I would like to promote your podcast show all the time.
"Sir, do you want to promote your podcast show?
"Hello Sir?"
LinkedIn is one of the most powerful tools
for businesses right now, and recently I was approached
by a company called Zopto, who makes one of those
LinkedIn prospecting tools, which also make
lots of the processes of finding people,
connecting with them, and yes, sending some
of those automated messages.
Now, I have always been someone who disagrees
with these tools, as I'm always a fan
of doing things organically, but I'm also the kind of person
who just loves to automate things.
For me, my goal is to connect with as many people
in the tech space as I can, which then in turns
grows my audience, and that's kind of it.
And there's a story that I always remember,
but I can't remember who told me, or who it was about,
but it was about a small company
that once decided they wanted to win the business
of a much larger business, so what they did
was they learned the boss' route from his home
to the office, back in the days when stalking
wasn't a thing, and bought up billboards along their route.
So, when they did eventually get in touch,
the owner of that larger business was just like,
"Hey, you guys are everywhere,"
when in actual fact, the only place they were
was strategically placed billboards,
along his way to work.
That is my approach.
You want to be in the same places
where your prospects are hanging out,
and right now, because of everybody being stuck at home,
that's LinkedIn, it's virtual networking events,
it's supporting other businesses, webinars,
and just helping each other out.
So today, I'm gonna be testing out Zopto
by using these powers for good.
Perfectly balanced, as everything should be.
First of all, hi, my name is Pete,
and I make videos around tech, business, and finance,
so if you're looking for reviews on the latest gadgets,
interested in using tech to help grow your business,
or wanting to be smarter with your money,
then please subscribe for more.
So, let's just bite into this cookie,
and say that most people to a horrible,
horrible job at prospecting with LinkedIn.
They'll load up these massive automation tools,
chuck in their massive list of prospects,
and just let the scale of numbers do their thing,
because even though the mutually beneficial call approach
sounds dumb to most of us, it must obviously work.
Spam 1,000 people with the message,
and if just 1% take you up, then that's 10
new leads for you.
Great way to get 10 new leads.
Also great way to turn off 990 potential leads.
But in this video, I'm gonna flip this approach
completely on its head, and go against
what most marketeers will probably tell you
is the right approach, and we're gonna be using
Zopto to do just that.
And whilst you're watching, why not let me know
what interesting requests you've had on LinkedIn recently,
yeah, super interested to hear more worse stories
than my own.
So yeah, let me know in the comments below.
So, to get started with Zopto, first you'll need
a LinkedIn Sales Navigator account.
I haven't actually had one before,
so just sign up for the free trial,
and remember to cancel within 30 days
if you don't wanna spend around,
I think it's like 50 pounds a month.
Now, I'm gonna load up Sales Navigator,
search for my niche audience that I'm searching for,
and I run an IT coaching business,
so I'm gonna look for other IT businesses to connect with.
Once you have this, then don't go anywhere,
stay here and we're also gonna fire up Zopto itself,
in a new tab.
Now, I'm not gonna go through the setup process
for hooking into your accounts or anything,
they actually cover that as part
of their onboarding process, so to keep this video snappy,
and to the point, head into campaigns,
create campaign, give it a name,
and then here is where you want to go back
to Sales Navigator, copy the URL of the search,
and paste it into here.
You can then ignore first degree profiles,
I'll check the automate data cleansing here,
but leave all the others unchecked.
Over on schedule, well I'm gonna leave it all default
so this runs between nine and five,
and then over on modules here,
this is where the clever stuff happens.
I'm gonna check profile views,
because I want this thing to automagically
view their profile first, and I'm gonna cap that
at 35 a day.
I don't wanna do anything on Twitter.
I do want to send them an invite, or connection request.
Again, 35 a day, I'm not gonna set a delay,
because I think it's only natural
to view someone's profile, and then connect
with them immediately, or then move on and don't connect.
I'm gonna use my tech invite,
which I actually set up beforehand,
just a short and simple connection message
with no personalization because, well for one,
I always get an impression that when they are personalised,
it looks so much more automated than ones that aren't,
and then number two, some people have really,
really weird names on LinkedIn right now,
yes, I'm looking at you Jeri Williams CVA
purple crystal ball, Liam Gardner microphone,
and you Francis West padlock with a key.
If you use first name and last name placeholders
when connecting with people, these people are gonna know
immediately that you've used an automated bot
to connect with them, because well,
their invite will say, "Hey Jeri Williams CVA
"purple crystal ball."
Moving on, I'm not gonna send InMails,
and I'm also not going to send a sequence,
though it is intelligent enough to stop sending
further messages if contacts do reply back.
I know Zopto will probably shoot me for not using this part,
but my personal goals right now are to connect
with a lot of people in the tech industry,
not to sell to them, because I don't actually
have anything to sell, but I just want to connect
with a wider tech audience, see what interesting things
people are chatting about, and just chat.
No selling, exactly how I like my social networks to be.
So, I won't be sending a sequence,
but with that said, what I will do is show you
something else they gave me access to called Hyperize,
and this is actually a really, really cool thing,
I just can't think of a fun way to use this
other than send funny memes to people,
which would annoy people.
But that's because my goals are just to connect with people,
and not start this automated conversation today.
This, in here, which I'll bring on screen,
allows you to personalise images by bringing in tags
from their LinkedIn profile, and then embed them
in an image, which you can then include
within those automated prospecting messages.
Personally for me, this opens up some incredible room
for creativity with this prospecting tool.
There is some absolutely genius things you could do here.
Connect with someone, get chatting,
send some funny personalised memes
that look like you've actually spent
some time creating them, you know, in Photoshop,
something that will really, really connect you
with who you're talking to.
So, as I said, I'm not using this today,
but super, super interested to see what people do with this.
And that is essentially it.
All we do here is let the tool do its job,
view profiles, connect with people,
and if you choose to, send them a message sequence.
So with that said, what did this tool do for me?
Well, over the last seven days,
I've added 49 new connections out of 216 invites,
so around about 20% result, which is interesting.
But for me, I've just been getting really,
really busy with my LinkedIn posts right now,
you know, gotta show up to play, right?
Loads of good stuff there, what about the bad stuff?
Well, getting my nitpick on, I wish you could
just click on the viewed invites accepted
on the dashboard, just to see who those people are also.
And then when you're first entering
your LinkedIn credentials, or your Twitter credentials,
you can't use a password manager,
and you can't even copy and paste, minor frustration.
Other than this, pricing wise for Zopto,
it starts from $160 per month,
if billed quarterly, which is what I imagine
most people would be signing up to,
though it can scale hugely for agencies,
or much bigger companies, where you want to control
multiple LinkedIn accounts, and if you use
the link in the description below,
you'll get 25% off any plan for three months,
which then brings that price down
to around about $120 per month, which is what,
86 pounds per month?
Not bad.
Overall, if I hadn't sold my business,
and I was still looking to connect
with local businesses of a certain size,
or verticals, or whatever my target market was,
then I think I would definitely give something
like Zopto a try.
Given that we are still locked up
and not allowed out of our houses here,
LinkedIn is the breeding ground right now
for lead generation, if you do it well.
And Zopto has features like automatic scaling,
so that LinkedIn sees it acting more organically
than just a bot spamming messages,
and there's also a tonne of templates,
and they use their knowledge from running
over 12,000 campaigns to help you get
the best out of the service.
Which, by the way, is also included too,
with unlimited one-to-one email, chat,
and phone calls, to make sure you're getting
the best out of it.
So, if you want to check it out,
click the link in the description below
to get 25% off your first three months.
And don't forget, of course, to like,
subscribe to this channel for more,
and I will see you in the next video.
Buh-bye.