- We all hear about just how little YouTube ads pay
and how, even with a huge amount of views,
a lot of YouTubers are making very little money.
So you're not alone if you're wondering
how to make money with YouTube
and how to build a real business around it.
In this video we're gonna look at some simple ways
that you can introduce new revenue streams fast,
grow your online business, and make money off YouTube.
(light music)
Hey, it's Justin Brown here from Primal Video,
where we help entrepreneurs and business owners
amplify their business and brand with video.
If you're new here then make sure
you click that subscribe button,
and all the links to everything we mentioned in this video
you can find linked in the description box below.
So let's jump into it.
Now we get asked about growing a business
on YouTube quite a lot these days,
and Mike and I have actually agreed
to start tackling the topic here on this channel.
So we'll be releasing more content in the near future
with what's worked for us to help you guys out as well.
But the bottom line is with the right strategies
you can build an online business,
grow passive income streams, and make money off YouTube.
Pat Flynn from Smart Passive Income has been
teaching people exactly how to do this for years now.
So to kick things off we caught up with Pat
to get his top two ways on how to make money with YouTube
and a ton of other tips packed in along the way.
Now just before we throw it over to Pat,
I just wanna quickly add in that there are
a lot of videos out there around online business
and making an income online.
But I can personally say that all of Pat's tips
are absolute game changers
if you haven't implemented them before.
So we've been using each and every one of these
in our business for quite a while,
and if you invest the time to really do it yourself
the impact can be huge.
I also want to add in that if you're not growing
an email list just yet you should
definitely start right now.
It's the most powerful way to leverage platforms
like YouTube to start growing a real sustainable business.
If you're not sure how to do that or you wanna do it better
then stick around to the end 'cause I'll be sharing
free access to our new workshop training
that you can jump in as soon as we wrap up here.
Pat, thank you very much for joining us on the channel.
- Thank you for having me, Justin.
Thank you guys.
- So Pat's, we've wrangled him in here,
he's gonna help talk through some different strategies
and different options that you have for monetizing
your YouTube channel.
- Yes, so YouTubers they think a lot of times that AdSense
is the only way to make money,
and it's a great way to make money,
but you need several views in order to just make a dent,
right, in your bank.
But what's really cool is that even with a small channel
you can provide value to your audience
in a way such that you'll get paid,
likely a lot more than with AdSense.
Plus it's a great way to diversify
in case you were, you know, with all the demonetization
stuff happening, right?
Like this is creating your own business now.
You're not relying on a platform.
You're utilizing the platform as a tool,
but now you're building your own stuff,
and that's where it gets really exciting.
'Cause then you can scale,
if you wanted to build a team you could do that, too.
Now specifically, and to kind of introduce you
to who I am a little bit,
I have a website at smartpassiveincome.com,
and I've been blogging for nearly a decade now.
And I started out actually blogging
about helping people pass an exam in
the architecture industry.
That's the industry I came from.
And from there I ended up creating my own products.
So that's what I would recommend you think about,
how can your audience benefit
from a product that you might create.
Now, how would that even work.
Well, the best thing to do is understand, okay,
what are the pains and problems and struggles
that your audience has?
So you might wanna do a video
or if you have an email list already, just simply ask them,
like what's the biggest, number one pain you have right now?
What's your struggle with niche or blank
and they will tell you.
That way, you know, a lot of people
when they try to get into building their own products,
they kinda guess what they wanna build,
and they build it, and then they try to go,
okay guys, look at this new thing I made.
And they're like, well that's, I didn't have that problem.
So, you know, I don't need that.
And then you kinda get, you fall back into the AdSense trap.
So what I would recommend is first understand
the pains and problems and struggles of your audience
and then determine, okay,
how might I best be able to provide
that solution to that problem for them?
And for me the big problem was, okay,
there's so much information in this exam,
how do I package it into something that I can memorize?
And so I created this eBook, literally just a digital book,
it was a PDF file, I sold it for $19.
And this was in October of 2008.
I sold 300 copies of them and made about $8,000
from a $20 eBook.
And the crazy thing about that specifically
is because it was digital.
I purposefully didn't make it a physical product
'cause I didn't want to have to go to the post office
and package it and deal with returns and shipping.
Like, digital, it can just be emailed to them, right?
And there's a number of tools, even more now,
that can help you do things like that,
selling digital products.
But then it started to scale and grow from there,
and then I created an audio version of that product
and sold the MP3 files.
And that sold for $49 along with the book.
And you know, that business ended up making over $200,000
just from those two digital products within a year.
Which is like, insane. - That's crazy.
- In a small tiny niche.
So for those of you, again, you don't need a huge audience.
You just need to provide something
incredibly valuable for them.
And the only way that you'd know that is, okay,
what are their problems.
But products are not easy.
You can't just like create a product
with the snap of a finger.
But here's the thing, there are products that likely
already exist out there in the market
that can solve those problems.
So still step one is okay, understand what the problems are
that your audience has or maybe what are their first steps?
If they're trying to solve this problem,
what's the first thing they need to do?
Is there likely a product out there
that can help them with that already?
If yes, then guess what,
you can do what's called affiliate marketing.
And that means you can get paid a commission as a result
of you recommending a product and having a person,
usually it's done through a unique affiliate link
that you get and then you put it on your YouTube channel
in the description or you mention it on your YouTube channel
or it's on your website or you send it
through an email list.
And if people click on that
and they buy you get a cut of that, right?
Which is super cool and if you make sure that like,
affiliate marketing is great,
but a lot of people take advantage of just kind of
how easy it is to do technically.
So they find like the most expensive products
and the ones that are like the most sexy
and they send 'em out to their audience
without doing any research, without really understanding
what that experience would be like.
- Might not be a good fit, just dropping links, right?
That's a big expensive product,
the commission's gonna be good,
but it's not gonna fit with your audience, right?
- Whenever you try to make money first,
you're gonna lose, right?
You wanna serve first and make sure
that those things are helpful.
These helpful things could be other people's products.
Now if you use the product that's a great place to start
'cause then, and this is your advantage on YouTube,
you can show people what it's like to use that thing.
That's your advantage over everybody else
who's likely selling and recommending
and talking about that same product, right?
It's like these unboxing videos
that we're all in love with, right?
Unbox the product that you use
so that you can show other people how to use it,
how to get started with it, some of the hard parts of it,
and then through that, because you're providing value,
and it solves their problem,
they're gonna likely click on your link.
You can get products from Amazon as an Amazon associate.
You can be an affiliate for Wal-Mart or Target.
A lot of software companies have affiliate programs.
They're also known as referral programs or partner programs.
But what I would recommend is choose one product
and have that be your focus product
and then just transparently show everybody
what they're gonna get before they get it,
how did you use it?
What made it unique to you?
Like what unique things did you add on top of that
to make it even easier and better for people?
What are some things that
people should look out for when using that product?
It can be a physical product, it can be a digital product.
Digital, then take a screen share video of it,
like when Justin does his demos on,
what do you use, Final Cut Pro?
- Yeah, Final Cut, Premiere,
we lie to keep people guessing.
- Oh Final Cut Premiere, that's a new one.
That's a nice merge right there.
So yeah, I mean affiliate marketing is great.
So just start with one, and yeah, initially maybe
you're not gonna get a ton of money,
but because your videos or your podcasts or your blog posts,
those are evergreen, right? - Yep.
- So you mention it once, you do a little product review
and a demo of it, you have your affiliate link in there,
well now down the road when people see your videos
for something else and they go into your archive,
guess what, they're gonna
come across that link at some point,
and then it can start to scale and snowball from there.
I think that's a massive thing that you just
touched on there because a lot of people will start out,
especially when they're starting out on YouTube
and they'll drop, sign off of Amazon
and start putting links in and then like,
I'm still not making any money.
YouTube is a long game.
Like that video might give you a dollar now or nothing now,
but it could be a year or two years later
that that really kicks in and it could be
a big money, revenue generator for you in your channel,
so that's massive.
Thank you very much for joining us here,
it's been a pleasure. - Yeah, absolutely.
Appreciate it. - Awesome.
- Thanks, good luck.
- If you haven't checked out Pat's channel yet
you should definitely head over there
and give him some extra subscribers.
He's got some amazing content over there
to help you out as well.
And as I mentioned earlier,
to really start leveraging platforms
like YouTube to grow a scalable and sustainable business,
you need to be growing an email list.
We put together a short free workshop
designed to step you through the entire process
so that you can easily replicate the system
that we use to convert over 30% of the number
of our new monthly YouTube subscribers over to email,
completely, organically.
So if you follow along you'll have your first email list
growth system built and live by the time you're finished.
So check out the link on screen to get started,
and I'll see you soon.