-Okay. So, to increase watch time, we're going to actually talk about a few things in this video.
We're going to talk about length and what the appropriate length is or the or the best length
for a video. We're going to be talking about the intro. Like how you start out
a video that you can keep people watching longer. And then I'm going to demonstrate
and play around with some content hooks and see if Scott here can
tell the difference. But you'll come away knowing how to get more watch time on your
videos.
-So, obviously, how long should a YouTube video be is really the main question here. And I know
for someone like me, a clinical [ __ ] I think is the term that's employed usually. And literally
no resistance. I love that. -I'm like I'm going to let you define yourself. -No dispute that at all.
No. But I mean you know, I love being here with Be The Hero Nate
and and and adoring at your feet because you really do understand this stuff. And I don't.
I mean I'm more a viewer than anything. But I've seen YouTube videos that are a minute long
and I've seen ones that are 28 minutes long. And both of them have multi-million viewers.
Why is that? So, I mean... So, our question is how long should a YouTube video be?
Can you actually concretely say it should be this long? -Yes. -Wow. -The the reason being,
you're going to find exceptions to the rule, okay? You'll find exceptions of short videos that have
succeeded super long videos that have succeeded. But there is a sweet spot. And if you... -But
what's the... What makes them exceptions? I guess maybe that's a question for a little later. -Sure.
-Because... -I mean, let's dive in... The sweet spot is 10 to 12 minutes. -Okay. -10 to
12 minutes is what you should shoot for on every episode but have that be your average. You know,
who knows what the length of this episode will be. I'm aiming for 10 to 12 minutes. But maybe it'll
be shorter. -Well.... And the way I've started, it's going to be way longer. But if we don't want
that to happen. -We'll get into it. -Okay. -Now, why does it matter? Why is that the sweet spot?
-Does it have something to do with the algorithm? What's going on? -It's a lot to do with the
algorithm. So, you really want the... You want a lot of watch time. You want people to stay on long
and the algorithm is watching for that. How engaged or how interested are people in this
content? And so, if you have a longer video and you keep people's attention for that long,
that's the key important part. -Yeah. -Then YouTube will promote that. But there are
diminishing returns if you get longer and longer and longer. -Is it... Are the diminishing returns
regardless of how compelling your content is? In other words, even if i've got 28 minutes of
gocam snowboarding and you know jumping over the Grand Canyon which is really compelling video,
is it still a diminishing return if I get to 18 or... -What I found... I mean, you'll again,
you'll find exceptions. You'll find an hour-long video on YouTube that has good performance and
good watch time. But my recommendation is if you really can keep people engaged that long,
you'll get more results if you break that up into multiple episodes.
-I've got a client who he wanted to test the limits on this. He started going
25 minutes on each episode. Then 30. Then you do 45. Even had a 50-minute episode.
And we're still filming 20 episodes in a day. So, you can imagine how my team was exhausted. Those
videos didn't have any higher watch time. He kept his energy up. He kept interesting
content but people just start dropping off. -At about the 10 to 12-minute point or like you say,
is it sort of... -Tip: Sometimes you'll have people jump off right at the beginning the first
30 seconds or so... And... But that's going to happen on whatever video. -They just really got a
boost. -They click on it and it's not what they're searching for. Some people watch it longer. And so
what YouTube tells you is your average. And an average view duration of 7 minutes, 8 minutes,
that's great. Nine minutes is awesome. And if you double the length of your video from 12 to 24
but you'll only increase your average view duration by 30 seconds or by a minute,
I don't think it's worth it. Does that make sense? -Okay. Well... So, here's the question: If I'm a
DIY guy who's trying to do like DIY videos and I say, "Okay, today, we're going to learn how
to change the plastic cover over a turn signal on my car", right? And that really should only take
90 seconds or whatever. Are you suggesting that I stretch out that fairly simple... Or do I add more
fairly simple projects to that one to make it 10 to 12 minutes? -Great question. There's a couple
ways to look at it. One is what is the intent of the video. If your intent is to build an audience
to build a relationship, you've got to have enough time to have conversation with them. You've got to
be able to make eye contact and share your opinions and put your personality across.
So, a new thing that is becoming quite popular, it's still in beta on YouTube is shorts. You can
film a 58 second or less video and have that be a short. But you're... That's really just going to
get new viewers to subscribe so they can watch your longer content. But if you really want to
build a relationship, you've got to make eye contact with the camera for a certain amount
of time and you've go you can share stories. So, maybe you can share a story about your tail light
and how it got broken and what happened and all the drama. I mean, so there's ways of making it
longer but you're right. Some content is going to be shorter. Maybe it's, "Hey, in this video,
I'm going to show you how to fix this. Plus I'm going to show you how to fix this." And I'm going
to show you how to fix this. So, let's dive into all 3 of these things. -And then you would... And
then you could conceivably break those down into shorter videos you were mentioning? Yeah. Okay.
-Right. -I don't want to take us off... -Well, a lot of the episodes that we're filming today we're
also going to break them into shorts. Whether it's a 15-second short. But you launch them
separate. You launch them differently on YouTube. -And that's a relatively new thing right now with
YouTube? -Yeah. -I mean it's obviously... Yeah, I was going to say, it's a Tiktok thing. -Right.
-Tiktok is growing really big. It annoys the crap out of me. But YouTube is wanting to compete with
it. And they're doing a good job. And they're they're making a form of like searchable shorts,
searchable content which is right up my alley. So, I'm really excited about it. -That's cool. Okay.
So, I think we're fairly, we're agreed. Or at least I've conceded that you know more than I do.
No. But it makes sense that a video should be 10 to 12 minutes in length. What do you do to
assure that people are actually staying for those 10 to 12 minutes as well? -Yeah. Well, you got to
start the video right. So, the type of content I make is how-to content. And when people are there
looking for your expertise, you want to start the video letting them know that they found what
they were searching for. Or they're getting what they expect when they click on that thumbnail and
title. So, typically we'll start out the video and we'll state with the title of video is the topic
and why you should watch. -And if I'm not mistaken, that title is specifically worded from
research done in your whatever SEO engines... -So, what he's talking about is my leaf strategy.
If you haven't mastered my leaf strategy, go watch an episode. I'll link to it right up there
because that's really key if you want your videos to rank instantly on YouTube. But that will be the
title. -That is the title. So, that right away, not only do they know that this title is about
what this episode is about what they're looking for. It might actually be the exact same words
that they typed in. -Yeah. Here, we'll use the example "How to get rid of strep throat without
antibiotics?" Okay, that's 9 words long. We'll do research. We'll find a title like that and
that would then become the title of your video and you want to start out the video giving that title
saying, "Hey, welcome back. Today, we're talking about how to get rid of strep throat without
antibiotics. We've both used this remedy and it works. So, we're excited to share with you how to
make it." -Wow. -Something like that. -It's very smooth. You're a professional. It can't be denied.
Well, what else do you do? So, you got to start. Now, what else do you do to keep people there?
-Content hooks. I don't know if I made that phrase up that title up... Or have
you heard of that before? -I mean I know what a hook is and I know what content is. So...
-Alright. Well, I have a demonstration. I picked that title for a reason how to get rid of strep
throat because I practiced this one. -Oh, I was going to say. -Yeah. He was so smooth. I'm like,
"Man, what are you reading off a prompter over there?" -So, let me give you a bad example first,
okay? So, bad example and why I'm saying this is bad is because it won't keep people
watching for a long time. They're going to only watch for a short amount of time and leave. But
it's going to sound okay. But then I'll give you a better example. So, here's the bad example... I'll
be looking at the camera. -Okay. Yeah. -Alright. As we dive into this topic of how to get rid of
strep throat without antibiotics, you're going to need 3 ingredients. You're going to need some
fresh garlic, some raw honey, and some cayenne pepper. And when you mix all those things together
and take that, it'll wipe out your strep throat." Okay. So, that's my bad example. -That's bad?
-That's bad. -Okay. Alright. -Okay. So now, I'll demonstrate the better example. -Okay.
-Hopefully, you'll be able to see a difference. -Alright, hopefully after all the rehearsing.
-Alright. As we dive into this topic of how to get rid of strep throat without antibiotics. First,
we're going to be talking about why not antibiotics. And there's some reasons why
you might want to consider an alternative. Then we're going to be talking about 3 ingredients.
You probably have these ingredients in your kitchen. We're going to be talking about each
one and how they're a natural antiviral and a natural antibacterial. Then we're going to go
into the kitchen and I'm going to show you how to make it. We'll talk about dosage and whatnot.
And then we'll talk about a story about Scott when he was really young he had a high fever he had
strep throat and we gave him this remedy and he experienced a side effect that was awful. You're
going to want to know about it because you're going to experience that side effect as well. So,
let's dive right in. -Wow. -Did you notice the difference? -Yeah. It was much more hooky
because I was going to... The first one that I thought that you did was... Yeah, don't give away
what the ingredients are which you did in the bad example. -Yeah. -Because that is a hook. -Yeah.
-There are 3 things that are that are probably in your kitchen that will help you do this without
antibiotics. That was great. Yeah. -So, my goal is to create curiosity and not give away the secrets.
And really to let you know what's coming all along the way. I'm going to do this first and
then I'm going to share that. I'm going to share this. And then I'm going to wrap up with this
so stick around so you're going to want to watch the whole thing. -And as you know, that's exactly
what we did on this video you'll recall. So, that was actually.... We did it and then you showed us
what we did but it was just wasn't strep throat. It was how to make a YouTube video longer. -How
to increase... -How to increase YouTube watch time. I'll get it. -So, now that you've learned
this one ingredient, I want to share with you the entire strategy on how you can get great results
on YouTube. So, go watch this video next. It's how to get 1,000 subscribers on YouTube in a day.