- Today's video is about how you can make six figures
on YouTube.
Yes, it is possible and people do make YouTube a business,
so let's get into it.
So as you can see,
I've got both my sets set up here in my office.
I'm just kind of playing with lighting
to see if I like this setup with this one
and all of that.
But it has nothing to do with this video specifically
because we're talking about how you can make six figures
off of your YouTube channel.
Guys, if you're new here to this channel,
my name is Jeven Dovey.
I do filmmaking tutorials, product reviews,
I also do a lot of YouTube training.
So make sure you hit that subscribe button,
turn on those bell notifications
so you don't miss one of these YouTube trainings.
So we're gonna go through some different things
that I really want you to think about
if you want to make YouTube a business
and actually make money doing it.
Now something really cool that's happening right now
is a video creator summit specifically for YouTuber's
who want to build their business.
I teamed up with Thinkific and 11 other YouTube creators
and we talk about how you build your brand
and your business on YouTube
so that you can get more sales on your products
and we're gonna talk about why products are so important
in a minute.
But guys, after you finish watching this video,
I highly suggest going down in the description,
checking out the link to the Thinkific live summit,
and basically you'll learn a ton of information
that's going to just expand on what I'm talking about here.
Okay, so when it comes to making money on YouTube,
yes, there is a ton of opportunity here on the platform,
and it's not going away anytime soon.
But building a YouTube channel and making money on YouTube
are kind of two separate things.
You really have to start thinking about your channel
in a different way to be able to make money
off of your channel.
If you're just going about trying to figure out
how to get subscribers and views,
yes, you will make some money off of it.
You'll get that ad revenue
but you're all dependent on YouTube
and if YouTube changes the algorithm,
if YouTube changes how they see your videos,
then all the sudden all your money might go away.
So to really have success on YouTube,
you need to first build a business around what it is
that you're doing.
There is more to it than just views and subscribers.
There's everything else that's going on behind the scenes
and all the things that you're offering.
That is the business, that's the bigger picture.
So step one is identifying how you're gonna make money
off of the platform.
Ad revenue, obviously that's like the first and foremost.
That's what people think about
but there's so much more to it
when you're building a business.
Are you gonna sell products?
Are you gonna sell merch?
Things like hats, things like T-shirts, is that your brand?
Or are you gonna be selling courses?
Or are you gonna be selling LUTs and presets?
Or are you gonna be selling an experience
where people can come travel with you?
You need to start thinking about
what is the business side of what you're gonna do.
So beyond the videos,
beyond the things that you like to create,
where is the business?
Because that's how you're gonna be able
to make six figures and up,
is identifying that business and then building a plan.
So what is the business?
What is the offer?
What is the product that you're going to sell?
You need to start thinking in those terms
versus just how do I get videos that perform well
on my channel.
When it comes to YouTube,
ad revenue comes from views
but everything else comes from what else you offer.
So, yes, you can go down the route
of just doing affiliate links
but then you really need to focus on creating videos
that are all about products.
And if you're a travel vlogger
and you want to sell an experience
where someone comes and travels with you,
well you should probably do more videos about traveling
and getting people excited about traveling.
So what it comes down to is building a business
and you need to start with your offer.
What is the product that you're going to sell?
What is the thing that you're going to sell?
All right, so step two is now creating a plan.
And what I mean by creating a plan
is do more than just create videos
around whatever it is you're going to sell.
You need to have a bigger business plan in place.
You need to know how many sales it gets
to get to that level.
If you're trying to make $100,000,
how many sales of your product is it gonna take
to get there?
How much is it gonna cost to make those sales happen?
What is your return on investment?
How much do you have to put in
to be able to get out that $100,000?
So you really need to start thinking about
what it is that you're selling
and how you're gonna be making money off of the platform.
So let me give you a sample.
I've been working with a few of my clients,
digging into some different YouTube channels,
trying to figure out how to get people
to grow their business.
And one of my clients is a Pilates instructors,
she does Pilates videos.
However, her YouTube channel has been kind of a mix
of lifestyle.
Now her brand and her business, what she's offering,
is an app with long form workouts.
So beyond YouTube being a place to build a community
and build a following,
it's a place to drive sales for her product.
Well you have to think about,
now that I have this product,
she has an app, it's a long form workout.
And I apologize I'm so sweaty,
it is hot in here, I can't turn on the AC.
I'm just gonna have to sweat.
But when it comes to her product,
she has an app with long form workouts.
So my strategy when it comes to her channel
is basically create short form workouts,
and specifically target workouts
that have high search volumes.
Because that's gonna bring people into her channel
that haven't found her before,
they're gonna get excited about her content,
do the workouts, start building that community.
But because her workouts are more short form,
five to 10 minutes,
if people want to have those 20, 30, 40, hour long workouts,
well they're gonna go and buy her app
because her app is right there,
she talks about it in all of her videos,
and there is her offer, her upsell from her YouTube channel.
Now if people don't want to spend the money,
they don't have to,
she's still gonna demonstrate a ton of value on her channel,
she's gonna give out a ton of workouts,
but for the majority of her long form workouts,
those will be behind a paywall
and that's where she is making her money.
So the bigger business behind what she's doing
on the platform is building an app and getting subscribers,
but the YouTube is helping drive traffic into that app.
Okay, so now that you have your plan,
you have to start putting the pieces in place
before you start pushing people into your offer.
What do I mean by this?
You need to have all of your brand elements in place,
so you have to identify specifically what your brand is.
You should have an email list
so that when people start signing up
for one of your freebies or something else,
you start putting them into an email list
and then you can sell to them down the road.
You should also have a website set up,
whether it is your own website,
or you're building your product on someone else's platform,
or your offer is somewhere else,
you need to have all of that set up.
So you have your business identified,
you know what you're gonna target
and what you're gonna go after
to make money off of your YouTube channel,
and then what you have to do
is come up with all the elements that will make this happen.
And there's a ton of moving parts in this,
I know I'm just giving you kind of like the broad strokes
and the overview,
but the Thinkific summit
that I mentioned at the beginning of this video
is going to dive into all of these topics.
And all of the creators that are part of the summit
are really gonna give you a ton of information
so that you can move forward doing this.
Now here comes the fun part and that is,
create content that drives traffic to your offer.
This is the YouTube content,
this is what you started out wanting to do
from the very get go.
You want to create YouTube videos
and you want to find success on the platform.
But all of the stuff that I've been talking about
is how you find success 'cause you have to build a business.
So now you're gonna be able to create content
and the idea is that when you're creating your videos,
you want to have this business in the back of your mind.
So if you're gonna sell courses,
then you should probably create videos around those courses
that you're gonna sell, same type of topics,
and then if somebody wants to learn more,
or learn the entire thing in depth,
then they can go to your course.
If you're just selling merch
and you're like an entertainment channel,
then have fun making entertaining videos
that drive lots of views
but always be wearing your merch
and you always want to make sure
that you mention your merch here and there.
You need to verbally say it in your videos,
"Hey, guys if you want to get one of these T-shirts,
"head down to the description
"and you can check out one of those."
Personally, I sell these hats,
but I don't really talk about it that much
because merch isn't really in my business plan.
My business plan is affiliate, sponsorships, courses,
and then everything else paints my entire portfolio
but you really need to focus on those key elements.
So that's why I do a lot of product reviews on my channel,
that drives affiliate sales.
I also do sponsorships on this channel
because sponsorships are a way to fund my channel
and I do it around the topics
that make sense for my channel.
and then my big business strategy is creating courses
around the topics that I teach on YouTube.
So I have a course on how to grow your YouTube channel,
I have a course on how to make money selling stock footage,
and right now I'm working on a new course on basically
how to use your camera and learn every bit about your camera
so that you can know how to shoot in any situation.
And I house all my courses
on the creatorfilmschool.com
and if you haven't noticed,
a lot of my videos,
I start off with...
So you can see how my brand is kind of the through line
through my channel because that's the business
behind the content that I'm creating.
Now from here,
it comes down to evaluate, modify, then create.
What do I mean by that?
First, you need to just evaluate
how things are going.
Is something selling or is it not?
You need to constantly be thinking about this
and go down those paths
where you're actually able to make money
and it's a constantly changing game.
You're gonna be modifying things,
you're gonna be changing things,
and then you're also gonna be creating new offers.
So maybe merch doesn't work for you,
well then don't go down the merch route,
maybe you're gonna go down more affiliate sales.
Or maybe affiliates not really working for you
but you want to focus more on courses.
So you really have to kind of constantly be thinking
about that,
and that's how you find success on YouTube
and that's how you make money on YouTube.
It doesn't come from just putting out one product
and saying, "Good."
In reality,
the YouTuber's that are making money on the platform
are the ones that have the entire business thought out
and they're constantly reevaluating and rechecking
and trying new things.
And so the last part about making six figures
on the platform,
is just having a community and brand loyalty.
You don't want to just build your YouTube channel
to make money.
You want build a YouTube channel
because you want to build a YouTube channel
and you like creating the content that you're creating.
Now, if you want to do this full-time
and you don't want to do another career,
then you have to build the business around it.
It's just the nature of being a YouTuber,
you have to create some sort of business
around what it is that you're doing,
otherwise it's not sustainable.
So that's one thing that I've been really focusing
on my channel lately,
is helping you guys build your businesses
and build your channels in a way
where you can actually find success doing this.
And keep doing this year after year
and not just getting burnt out
and eventually just shutting down your channel.
You want to make it sustainable.
You want to build a business
around what it is that you're doing,
but most of all, you want to enjoy doing it
because that is what's so cool about YouTube.
All right guys, that's it.
I'd love to hear thoughts down below in the comments
and I will see you over at the Thinkific summit.
Link is down in the description.
See you on the next one.