What's up you guys Jason Wardrop here
And in this video, I want to break down how to advertise on YouTube and honestly guys
This is probably the most cost effective way to go through and market your business
Leveraging Google Ads and Adwords all that stuff
So this is using what is called video?
Discovery ads now you're able to go through and either market your YouTube channel market your business get a lot of brand
exposure
So I just want to show you guys exactly
How to set this up step by step and this is actually a brand new AdWords
Account you can see none of your ads are running
I just created this brand new account to be able to show you guys how this works
Now the benefit of this is that you're able to get people to click on your video
So basically what we're doing here is we if we have a video
That we want to go through and advertise on our youtube channel a video promoting our business talking about your product services
Whatever and you want to get more exposure to that video
when someone goes and types in let's say Facebook Ads into YouTube where they type in basketball or
Best realtor in whatever city or whatever it is. Your video is gonna pop up at the top
So just to show you guys let's just go over to YouTube and show you guys how this works
so if someone comes in here, let's say you're in the market of Facebook Ads or Facebook market or whatever and we type in
Facebook marketing right here and there's a really cool plugin that I've got. You can see right here
It shows you about how many searches per month?
are for each given keyword so you can see Facebook marketing there's about
27,000 100 people that search for that keyword every single month. So it's a plugin. It's called keywords everywhere
So I highly recommend you getting that you can also use Google Keyword planner to kind of get an idea of
how many people how many times people search for each keyword every single month because
Obviously if you wanted to go for maximum exposure you want to hit keywords
You want to go through and market your video on keywords. They're gonna have a lot of searches
Whereas like you know, Facebook marketing Bangla right here face a marketing agency
They get a lot fewer hits than just a general Facebook marketing. So
Video discovery ads you can see you've got your typical
Searches coming up right here
But this video discovery ad is being able to set up an ad right up here at the very top
So hit this guy's video doesn't actually ranked number one for Facebook marketing
But because he has set up a fate of video discovery ad he's able to show up
Number one right here at the top and obviously it says ad right here
But you're able to get a lot more exposure a lot more clicks and one of my favorite things about this method
Is that when somebody actually clicks and watches this video?
The cool thing is is that they become part of your audience of people who have watched
one of your videos on YouTube and that becomes a custom audience of people that you can actually go through and read mark it to
Okay, so let's just jump back in that's basically what we're gonna be setting up right here. So let's jump over
And I'll show you exactly how to set this up
So once you're in your ads campaign your AdWords manager right here
Which if you go just type in Google Adwords, if you don't have an account, you can go set up a brand new account
But once you get in here, we're just gonna click on campaigns
Campaign sorry and we'll come over here to this big plus button and we'll click new campaign
Okay
Now for this one this I remember when I first wanted instead of one of these campaigns
I like it took me a second to figure out which marketing objective to choose and
Remember how with Facebook Ads you have? All these different marketing objectives? Same thing with YouTube. Ok
Are you going for sales leads website traffic now for this?
Exact for a video discovery ad what we want to do is do product and brand
consideration
So we click on that right there. Then we come down here. Now this visit tutorial right here
I'm showing you guys is for a video discovery ad. So we're just gonna click on video. You can also do it for display
Okay, so that's gonna be more of a text based ad showing up, you know on on searches and all that stuff
So we're just gonna do video and then for this one, I just leave it as influence consideration
I don't really mess with these either one of these I hit continue and
Then what it does is it walks you through you give it a campaign name?
So we're gonna say video
discovery ad
Demo and then from here, you just choose your daily budget right? It's like how much do you want to spend every single day?
What I typically do is I like to I mean based on the number of searches
Per your foreword to the keyword that you're going after
you want to kind of like dictate that so like if I'm doing a keyword like let's say
Facebook Ads. Okay. You've got a hundred and sixty five thousand monthly searches
So there's quite a lot of traffic there so you could probably start out at 25 or even fifty dollars per day
Now in my experience you can usually get people
To click on your video on that ad and watch your video for less than ten cents
So usually about like five to seven cents in my experience. So now coming down here
We've got the start and end dates. I usually just leave as is bidding strategy
I just leave as is the network's I just leave that as is once again
and then the languages depending on what type of business you have and
Like where you want to actually mark it if it's just in the United States or you want to market worldwide I?
Typically like to go through and start out first of all, just because I'm based in the US with just English
Because obviously if they don't speak English people don't speak English
They're not gonna understand what I'm saying in my videos and then for the locations
I just do United States
Now after that, you can expand a Canada, you know, some all these a lot of other english-speaking countries
but usually I like to start out with just the United States and
Inventory type I mess around with a lot of these but I usually just do standard inventory which they say is recommended
Now coming down here
Excluded content. I usually check every single one of these this basically means that like
I don't want my my video to be showing up on things that are like sexually suggestive
Sensational and shocking profanity and ruffling it like I just don't want my video being you know
The long side that type of content so you can leave it you can exclude it
I usually exclude it and then other types over here
I don't want my video being shown on advented videos live streaming games or amateur content
Reason being is because if somebody's like live stream in a video and an ad pops up
They're usually like more interested in the live stream than in your ad or gaming and all that stuff
So like I just stay away from that stuff and there's some additional settings down here
You can do some frequency capping
so what that means is if someone's typing in a bunch of different searches like Facebook Ads Facebook marketing Facebook Ads tutorial and
You don't want your video to show up like five times for that person
Now remember these are videos these ads right here are showing up at the very top
Okay
this is not like if I click on this video and it shows one of those ads right before the pre-roll ad and you can
Hit skip it's not one of those ads
Okay, so it's just like if someone's typing in a bunch of different search terms and you don't want to show up a lot then
That's where the frequency capping comes in, but honestly guys I don't for like a video discovery ad
I don't really do any frequency capping. I only do that for my pre-roll ads
Okay, so I just leave that as is and then create your ad group. You can give it a name
This is usually what I do is I name it based off of the keyword that I'm targeting
so like for this one if we want to say Facebook ads and
Then we'll say the keyword and so like let's say anytime someone types in facebook ads
We want our video to show up right at the very top because like we showed you there's a hundred sixty five
Thousand monthly searches now that's on average. It's not exact obviously
That's kind of just a rough estimate there. Now the demographics you can come in here change any of this
I usually leave it as is the audiences but then for the keywords right here
I would come in and just type in Facebook ads now if you want to also include like Facebook marketing
case and some other related
keywords, you can do that but a lot of times what I like to do is I like to just have initially
One keyword per ad set. I usually like to have like you're kind of a broad keyword to go get maximum exposure
All right. So now coming down here topics placements. I just leave that as is now you're bidding
Google and YouTube all these advertising placements and even Facebook. It's all a bidding strategy, right?
So like if you're willing to pay 10 cents per click
But someone else is willing to pay 20 cents per click then
YouTube or Google they're gonna go through and use that person's budget up all up until they're you know,
They've run out of that person's budget and then they'll give you the clicks. Okay, so usually on this
What I usually start out at is about 15 to even 20 cents
Which doesn't necessarily mean that you're gonna pay 15 or 20 cents per video of you
I usually see a lot less than that
It just means that you're gonna get a lot more of the higher quality traffic and your ads gonna show
Before the next guy, okay
Now if you want to be like limited down here and you want to say 10 cents per, you know view then that's great
but you just got a no -
If like if your ad is active and they approved it and everything and you're not getting any views still it's not getting any
Exposures your impressions is because your cost per view bid is too low
Okay
So usually I like to start out about 15 to 20 cents
Just so I can kind of get an idea
of how much traffic is actually coming through to that keyword and then later you can go through and adjust it as is but
That's usually how I like to start out doing this. Okay. So now
We've got all this set up. We've got the campaign
We've got kind of our targeting we want to we want to target people that are typing in facebook ads
Be able to show up right here at the very top now
It's time to give YouTube the video that we want to actually be marketed. Okay?
So now at this point you go into your YouTube channel, let's just type in we'll say Jason Wardrop
Facebook Ads right here and so let's say I come down here and I can kind of decide
Okay, what video do I actually want to show up? Okay. So this is a new newer video I did on
how to advertise on Facebook
Hey, here's the video that I want to be displayed at the very top
Once anyone goes through and types in any of these search terms, okay
So now all I do is just paste this in right here
Okay, and then ice this is where we decide if it's an in-stream ad or a video discovery act
Okay, so inch that's like one that can be skipped
But we want a video discovery ad and so it shows you kind of a little demo right there
So like it's gonna show up at the very top has all the rankings and then you're gonna get a rough
You know, your cost per view is about five cents to twelve cents
You know your budgets spent how many views?
Impressions it gives you all that data, which obviously that's all this kind of like guesses
Like it's all gonna come down to the numbers if you run it for about a week
then you'll be able to see how like what your average cost is pretty much and so then we come over here and
Then we just give it a headline now. I like to give a headline. So if we come back over here and
We just type in
Facebook marketing. Okay. So this one it actually didn't show up an ad. Let's see you've got Facebook ads
Okay. So this one right here build a better website this improvement fill
This is probably not like the best ad right here because because I'm typing in Facebook Ads
I'm not necessarily looking to build a website, right?
so if someone's typing in Facebook ads or Facebook ads, let's say
tutorial
Like that's like somebody looking like wanting to know how to run Facebook ads
So you want your headline to be in correlation to what they're actually?
Typing in okay
So if they type in like Facebook Ads Facebook guys tutorial
I want to go through and do something very similar to the headline
That I've got right here on my video of just how to advertise
On Facebook, and then maybe I'll put in in
2019 okay
It's a lot of the videos
Like if you go pull up the you know the results they're made in like 2017 2018 and Facebook's ad algorithm has changed completely
And so you want to make sure that's like up-to-date. So how to advertise on Facebook in 2019
Now just so you know
Google and YouTube all this stuff when you're setting up these ads they're very like strict on like you they don't want you to have
exclamation points or they don't want you to go in here and say
Advertise, okay, if you do that
They're gonna disapprove your ad and so what you want to do is just make sure you can capitalize the first letter of the word
But you don't want to have it like all caps or you don't
Exclamation points because they just they don't like that so they want to prove it. Okay how to advertise on Facebook in 2019?
Step-by-step tutorial
Become an
expert
In let's say 30 minutes
Okay, because my video is 30 minutes long and then we just give the ad a name like whatever like can help you remember what?
Video, this is so we'll say how to advertise on Facebook
Okay, and then at this point that's it like you of your you've done everything you need to you you hit save and continue which?
I'm not going to because I actually have this as a video discovery ads set up in my other AdWords account
It's up and running and live right now
so we just hit save and continue and they usually like
Google it's it's a little bit weird because they usually take a little bit longer to approve your ads as opposed to Facebook
Facebook's usually a lot quicker
But if you're setting up a new YouTube ad Google ad or whatever it is it takes usually you know
It could take a couple days. Even I've seen that happen quite a bit
So at this point you're done you hit save and continue
and then the nice thing is if you're trying to go through and market your
YouTube channel or your business or whatever it is?
Like let's say your your business is on like Facebook guys right here
Like you've got a training on Facebook Ads kind of like I do, right?
well
Maybe you want to go through and shoot a video on Instagram ads one on Facebook ads one on Google Ads
and then you're going through and pushing all these videos out as video discovery ads and
Then you're able to go through and capture all the people that have already watched those videos
Re target those people and then send them to a simple
Lead magnet a little opt-in to be able to go through and nurture them through email marketing and promote your course. Alright
So anyway guys that is exactly how to advertise on YouTube with these video discovery ads
cuz I know I launched a video just this last week about how to advertise your YouTube channel and
This is one of the strategies
I talked about and a few you guys asked like well now how can I actually set up a video discovery ads step-by-step?
So that's what I want to shoot for you guys today to show you guys exactly how to do it step-by-step
Exactly what I do. So if you guys do have any questions on any of this just drop a comment down below
I'm more than happy to go through and answer it as you guys probably know already
I answer every single one of the comments on my channel and if you found this video helpful
Go ahead and give it a thumbs up and make sure you subscribe
Hit that notification bell if you're brand new here to the channel
And with that said guys, thank you so much for watching and I will see you all later