REI's members are passionate about the
REI brand.
They're passionate about the outdoors. Airstream owners have that same passion for the
brand. We wanted to come together and build a product
that was gonna be able to bring our customers out into the outdoors in a comfortable,
accessible way, make it easier for more people to get outside and do it for years to come.
We chose to partner with REI because their history and knowledge and outdoor gear space
made total sense. And we chose the Basecamp because of its small footprint and the ability to go
farther and off grid.
We chose to take some of our optional items and make them standard features - such as the X-
package to give that ground clearance and allow the customers to take that dirt road to take
the gravel path. And with that in mind, it just made sense to
offer an optional 360 watt solar package along with lithium to give them the opportunity to
stay a little bit longer and explore even more.
That's what our customers both desire the most - to have that adventurous spirit.
REI's expertise in the outdoors, coupled with Airstreams ability to build a comfortable
space no matter where you travel, can extend your adventure.
They brought a fresh set of ideas that got the creative juices flowing for our designers.
And it was fun to get a, you know, work on this project together to bring the outdoors
inside of our trailers. Some of the ideas we came up with as far as extending that adventure,
allowing smart storage solutions for gear. The REI customers participate in a lot of
different activities. They might be hiking one weekend, biking the
next weekend. The following weekend, they're gonna be paddling.
The Basecamp can become that hub for that activity.
We built in all the storage in there - you can tie your bikes down. There's storage for all your
gear. You're gonna be looking out the panoramic
windows as you make your breakfast and get ready for that bike ride.
From the vignette to every step of the process. The prototype,
the line pilot, the teams had to work together virtually. While it came with its challenges,
the teams rose to the occasion. It just proves how well we work together - to
create a really beautiful product.
Airstream is known for their aluminum shell. There's magic in that material and there's a
truth in not hiding the materials. That's why we've added the exposed birch
plywood. We want you to see what things made of and to
know that it's made with quality material that's gonna last for decades and more and more
people can use it over time. With sustainability in
mind for our customers, we know that water is also one of those items that customers need in
order to stay off grid longer. So we decided to include a recirculating water
heater as well as a UV filter drinking faucet. And for the first time,
Airstream is excited to offer our customers an optional composting toilet.
With a smaller footprint, we had to be aware of what the space could
provide. So we've added little spaces and areas that
allow that gear to be stored. We also included L-tracks both on the floor and
wall to allow our customers bring their gear along so when they're ready for their
adventures, they can really enjoy it.
We've coupled some products with this that make the outdoor experience great,
the chair and table to make it comfortable and it's all housed within an Airstream - that's
going to make the experience so great. Together, we make it easier to settle in and get
after it. Airstream lets you travel in style while REI gears you up for active days and
starry nights.