[Music]
"Selection the First Stage in the
Perception Process" Selection is the
process by which you select or choose
what you want to attend to and what you
want to disregard. Factors that influence
selection are: Stimuli or Motives.
Stimulus is defined as anything that
causes sense organs such as the eyes,
nose, ears, tongue, and skin, to respond,
function, or become active. Stimuli is the
plural form of stimulus.
Intense stimuli often attract your
attention. Here are some examples of
intense stimuli: Bright Lights or Colors,
Loud or Piercing Sounds, Strong Odors or
Scents, Spicy Salty or Sweet Flavors, Hot
Surfaces or Painful Contact. A change or
contrast in stimuli will catch your
attention.
Repetitious stimuli will attract your
attention. Here are some examples of
repetitious stimuli: Flashing Red Lights,
Ringing Telephone, Whirring Siren, Chiming
Doorbell. Motive is defined as an
incentive, intention, impulse, or inner
drive that causes you to act in a
certain way. Selection is often
influenced by your motives. Here are some
examples of motives. When you are tired,
you are more likely to notice
comfortable furniture, such as a padded
recliner or sofa, as opposed to a plastic
chair. If you have a job interview at
1:00 p.m., you are more likely to notice
clocks or watches if you are running
late.
Three types of selection are: Selective
Perception, Selective Exposure, and
Selective Retention. Selective perception.
You tend to hear, see, and believe what
you want to hear, see, and believe. For
example, you see your friend as a warm
friendly, peaceful, and law-abiding person.
The police have arrested your friend for
allegedly killing someone. Would you
believe that your friend was capable of
such a crime? Selective exposure. You
select what you want to expose yourself
to based on your beliefs, attitudes,
values, and expectations. For example, if
you enjoy tennis, you tend to play tennis,
associate with others who enjoy tennis,
attend tennis matches when possible,
watch tennis on television, or purchase
tennis magazines. Selective retention. You
tend to remember what reinforces your
beliefs, attitudes, values, and
expectations. For example, if you are are
avid Green Bay Packer football fan, you
would more likely remember the Packers'
win and loss record than you would the
Tennessee Titans' record. Let's review
some selection terms. Selective Exposure:
You volunteered your services to the
Salvation Army because you like helping
others. Intense Stimuli: You wake up early
because bright sunlight is streaming
through your bedroom window. Selective
Perception: Students who drop out of
college are lazy and have no ambition.
Repetitious Stimuli: Your dripping faucet
keeps you awake. Motive: Because you're
hungry, you notice fast-food restaurants
and billboards advertising food.
Selective Retention: You remembered the
melody to a song performed by your
favorite musician. You have completed
this activity "Selection the First Stage
in the Perception Process".
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