In this video, you will learn everything you need to know
about Instagram video length:
the 3 video types, their length requirements, how to post them,
clever ways you can make your posts longer,
and key insights that will boost your reach
and engagement on the platform.
So stick around,
and I'll reveal everything you need to know
about Instagram video length to make you stand out on the platform.
Welcome, I'm Nina.
Before we begin, make sure you subscribe to this channel
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And let me know, down in the comments section,
if you think Instagram videos could engage your followers?
Yes or no?
After watching, if you've any further questions
about Instagram video length, don't hesitate to ask.
I'll be checking the comments regularly,
and I'll be more than happy to help.
So, Instagram videos, how long can they be?
Well, that depends on what type of video we're talking about
because there are 3.
The first are:
Instagram feed videos.
Your feed is your main profile page.
It's where you share your videos
and connect with whoever and whatever you follow.
The videos on your feed are shown in chronological order,
so, if you hit refresh, the latest posts will appear at the top.
The length of your Instagram feed videos
can be anywhere from 3 seconds to 1 minute.
If you want to upload a longer video, Instagram won't let you,
but they do give you the option of cropping
a 1-minute section from it,
which you can then post.
To upload a feed video, tap the plus symbol
at the bottom of your feed screen
and select the video you want to upload
from your library (if using an iPhone),
or gallery (if on Android).
To crop 1 minute from a longer video,
simply hit 'trim' after selecting your video.
Then move the start and finish handles
until you have selected the portion you want.
Before posting it,
Instagram also gives you the option to add captions,
image filters, and your location.
Tip.
Never cover more than 20% of your video thumbnail with text.
Instagram always prefers images, and rewards it with more visibility.
Now, on to the next type…
Instagram story videos.
Instagram Stories is a feature that allows you to post videos and images
for a 24-hour period only.
After that, no one can view them again.
They're for giving people quick snippets
of things happening in your world.
Things that, for whatever reason,
you don't want to post on your main feed.
Story videos can be anything up to 15 seconds long.
If you add a longer video,
Instagram will kindly clip it into 15-second segments for you.
But, note, no more than 4 segments are allowed at a time.
To upload a story video, swipe right on your feed
or tap the camera icon in the top left corner to open your camera.
Then, either record your video there
or swipe up to select one of your pre-recorded videos.
You can only select videos that were recorded in the previous 24 hours.
Tip.
Post story videos often and test different posting times
to see when your audience is most active.
They're a great way to keep them engaged with your brand.
And, lastly…
Instagram live videos.
With Instagram Live,
you can live-broadcast videos without any retakes.
Scary.
Instagram Live videos can be any length up to 60 minutes.
Your viewers won't be able to replay them after the broadcast,
and you can't repost them.
But they are great for encouraging people
to instantly stop what they're doing and tune in with your content.
Depending on the goal of your broadcast,
Instagram Live is ideal for flash promotions, workshop sessions,
and teasing upcoming product launches.
And you should always promote your broadcasts beforehand
to build a sense of excitement and urgency in your audience.
Before recording your video,
you can choose which of your followers can view it.
This is perfect for targeting specific demographics.
To do it, simply navigate to 'Options', 'Story Settings',
'Hide Story From', and select those who you don't want to see it.
To record your live video, swipe right on your feed page
or hit the camera icon to open your camera.
Then select 'Live' at the bottom of the screen and 'Start Live Video'.
If you keep notifications on,
your targeted followers will receive a notification saying you are live.
During filming,
you can see the number of viewers at the top of the screen
and their live comments appearing at the bottom.
You can also comment yourself and tap and hold any important ones
to pin it to the top of the comment feed.
When you're finished,
simply tap 'End' and 'End Live Video' to complete the broadcast.
Tip.
Always have a quick practice run to test the sound and visual quality.
There's nothing worse than having things go wrong when you're live.
One other question we hear a lot is:
Can you post longer videos on Instagram?
Well, besides splitting them into sections, like I already mentioned,
there is one option for feed videos
that lets you upload them longer than a minute:
It's called IGTV.
IGTV is an app created by Instagram as an add-on to your main account.
It's free to download, and with it, you can upload and watch
Instagram feed videos between 15 seconds and 1 hour long.
So, if your content absolutely requires the extra time,
I would highly recommend finding it on the app store
and trying it out for yourself.
That's everything there is to know about Instagram video length.
Thanks for watching.
If you've enjoyed this video,
make sure to like, comment, share, and subscribe.
We really do appreciate it here at Spiel,
and it inspires us to keep creating more great content for you.
For further help with your Instagram videos
or any of your social media channels,
don't hesitate to get in touch with us.
You can request a free consultation on our website,
www.spielcreative.com.
And to learn more about videos on Instagram
and a whole host of other video-related content,
just hit this link, and it'll take you straight to our blog.