When we started the collection we'd come out to the first lockdown
and I wanted to bring joy and happiness and hope through the collection.
It's quite fun and light, it has the classic Dior tailoring
with the lightness and energy of Kenny's work.
Kenny Scharf is an artist that was very popular in the 80s and 90s
and still is hugely influential and successful.
He grew up with Basquiat and Keith Haring.
I am so thrilled with the way Kim,
Dior interpreted and incorporated my art into the clothes.
- Is that a goat? - No, it's a billy goat.
It's a mischievous billy goat.
- It's a kitten. - It's a tiger.
One of the beauties of Kenny Scharf's artwork
is the richness and intensity and complexity of the colours.
For the most part, I do celebrate bright colours.
I love clashing colours, opposites, yellow and purple,
orange and blue, red and green.
When you take opposites, happy and sad, purple and yellow,
and you put them together, for me that creates the tension
and the excitement that I love.
Kim was really wanting to explore
this idea of very traditional techniques
but also things that are very modern and that interplay
between the two and the prime example of that is the dazixiu
which is seed embroidery made in China.
It's one of the oldest embroidery techniques in the world.
You can see the tiny, tiny, tiny little wrapped loops of yarn
creating seed knots.
So, it is one of the most intensely worked, highly skilled stitches
that exist within the history of Chinese embroidery.
Here we worked on a traditional Thai loom and we shrunk down the
scale of Kenny's artwork to around 12 centimetres high.
And because we are working on traditional Thai loom that meant
we could get lots and lots of crossings of yarns within the jacquard
to create these very detailed layered drawings.
This jacket is so deep though, there are so many things on it.
I think Kenny Scharf's stuff is great.
I love them and the shirt is really good too.
It starts moving and this is like another texture as well.
It's really funny and like this little like hairy moment.
This is really the latest technology.
The base fabric is woven from two different yarns.
We have areas that are solid white and areas that are lurex.
The exceptional part is when we start to mix print.
So, using artificially intelligently guided printing machines,
the machine is able to scan this two-colour design that we've made,
find certain areas within it and know to only print within those areas.
What is love?
The silhouette is very important this season.
We have a lot of belted silhouette jackets and coats so that it gives you a real waist
and then the pants are quite wide and short.
So it's a very unusual silhouette that looks very fresh.
I got monkeys with flower nipples, really psychedelic though.
Mouth, eyes. Eyes, mouth, eyes, nose.
What is love?
We also have these very luxurious pieces
like that double face, double layer jacket.
So that's actually two jackets, one on top of each other
with a slight decalage and those are reversing.
We have a new coat shape this season.
It's a six-button coat.
It has this silhouette that comes from actually our workwear jacket.
An important jacket for us is this military jacket
which then we've cut in the extreme double-breasted line that we call oblique.
The fabric is an English cavalry twill.
They use it often in military uniforms
and it has quite an enormous bow on the back of it.
So it's not the very obvious couture detail, it's hidden behind
but it's still this touch of extravagance.
This season what we've done is an extraordinary technique,
repeating the Kenny Scharf motif.
With Kim, we went through all his different artworks,
all his different paintings and we chose our favourites.
This is embroidery done in China and it's tiny, tiny little pearls
and what we did very cleverly is there's a seam going through here,
but we've covered this with pearls so it all looks like one motif.
And this is a fabulous technique all in thread work
used again, and again, and again.
The shape is inspired by Monsieur Dior's favourite hat,
which is the tambourin, a tambourine, which is a slightly square beret.
There's this guy who's got a funny mouth, there's this one who's very happy,
there's this one who looks a bit like a banana
and you can see this one's got a little nose too.
I like his nose, yeah.
He looks very happy.
We've been trying to find out, is there really such a thing?