All right, so today I want to give you the step-by-step guide on how to generate buyer leads on facebook and guys
this is a video that a lot of you been asking me for an updated version because as we know
Facebook is changing their algorithm pretty much every single day
And if you guys stick with me here to the end of the video
Give this video a thumbs up and also drop a comment down below. I'm gonna actually share with you the exact lead generation campaigns
I'll share two different versions of this lead campaign
Which I'll show you guys here at the end of the video
so that you can use my exact templates that have been generating buyer leads for $3 or less pretty
Consistently and as a special bonus to you guys because you're here subscribe to the channel if you're not make sure you that subscribe button
Also share with you the facebook ad copy of exactly what you should be saying
Inside of your Facebook app, okay
So for this example
Let's jump in here and we're gonna focus more on the actual Facebook
targeting as well as the Facebook as ad as opposed to the Facebook pixel the track and all that stuff because
That just gets a little bit too much for a YouTube video here
So what we're gonna do is gonna click on create create a new campaign and look at this
It says new category required for us credit employment and housing ads, right?
So if you are setting up a real estate lead generation campaign
That is an a housing ad doesn't matter
If you're a real estate agent real estate investor or mortgage broker doesn't matter you have to come down here and check this box
Right here. Okay, so we're gonna check that right there and then we'll select the add category
So we'll come down here and we'll say not employment
This is a housing ad so as for real estate listings homeowners insurance mortgage loans or other related opportunities
So we just click that right there and then for this
Campaign as most of you guys know I usually like to do conversion campaigns
But in order to set up a conversion campaign
We have to set the Facebook pixel custom conversion a lot of other stuff
which I've got a lot of other videos on that on this channel and
Literally, it's the exact same setup and be with the old algorithm as the new algorithm
So for this one, we're just going to do a traffic campaign because it simplifies a lot of the demonstration for you guys
but the core parts that you need to know are more in the targeting so
Let's click on traffic right here and we'll come down here. We'll say the traffic. This is a demo campaign and we'll hit continue
And guys if I'm skipping over something that means you don't need to touch it
All right, so that that's kind of a nice thing right there
And then this one will say this example that we are in, Portland, Oregon
Portland, Oregon
Buyer leads and you can name this whatever you want. This is just how I like to go through and
Name everything so we're gonna come down here. We're gonna skip this dynamic created
We're going to skip all that then coming down here to the locations
Okay, we don't want the United States because if we're in Portland, Oregon for a realtor mortgage park or whatever
We want to target just Portland. So we're gonna come in here and target, Portland
Oregon it pops up right there and then look at this
This is one of the things that change
Used to be able to go through and just say I only want to target people in the city of Portland
Well, you can't do that anymore
And you also be able to go you also were able to go down and say I only want to do a ten-mile radius
Which now you're limited to a 15 mile radius, but guys the other day
I've done a lot of tests on all this stuff and this works just fine
Okay, I wouldn't worry about I want to freak out. It's still gonna work extremely
Well, now another thing you want to do is up here in the locations
You're gonna want to go through and instead of everyone in this location because lots of people travel to Portland
It's a beautiful city. You only want people who live in this location and it's gonna say everyone in this location by default
So we just want to go down here to people who live in this location right and then dropping down here
Remember how you used to be able to go through and put in zip codes and say only one target this zip code
well, you can't do that anymore because there's a lot of discrimination going on people were only targeting high-end zip codes and so it just
Was like the discrimination stuff was was crazy. And so Facebook took that away. Which once again guys. Guess what?
doesn't really matter has it made an effect on any of our ads if
Anything our ads have actually been performing better with this new update
Then down here. Once again the age it is open
Okay, and if you guys have watched all my videos in the past like year or two years
I've always told you to leave it open the reason why is because
Facebook likes bigger audience. So like you right see right here. It's 1.5 million people
Well, yes, we can get super narrow down we can get super targeted and say hey, we only want to target homeowners
But you can't do anymore. But back in the day you can say I only want to target people with 25 to 30
There are homeowners that like homes calm or Trulia or Zillow or whatever the thing is
What happens is you get that audience down to about 10 to?
15,000 people it's a very targeted audience and your ads are gonna convert very well for about two days and
then after the two days
Your cost per leave is going to skyrocket
your ads are going to stop performing and then you're gonna be like
Ah Facebook guys don't work and you just shut it off and you stopped marketing and growing your business
Well with the Facebook algorithm as I mentioned, they like bigger audiences
So what happens is Facebook? It's always learning
so with your Facebook pixel
Facebook's able to see what type of people are opting into your landing page
And then from there they're able to find other people just like them in your area
They're also going to opt in because remember
Facebook actually wants you to succeed and because if you succeed then you're gonna pay them more money
They're gonna make more money and so it's just better off for everyone. So
Coming down here once again
Gender you can't go through and choose just male or female which honestly for buying a home or selling a home the real estate mortgage
Industry that doesn't really matter right and then coming down here for languages if you just speak English
I usually come in here and I just put English
I'll just put English. Alright there
And if you do speak Spanish or another language and you want to work one of those other markets
Then you can go through and you can say English and Spanish or English and Portuguese or Japanese Chinese
Whatever language that you speak
But I usually like to say just English because that's usually the market that is going to be in Portland
Okay, now detailed targeting a lot of people will probably question this that are watching this video
but once again Facebook likes bigger audiences so you can come in here and you can't say
Zillow okay, because if someone's going to be like liking Zillow
That means that they're more likely to be searching for a home or they can come in here and put Trulia and you can see
That this audience just keeps getting smaller and smaller
But guess what guys what I have personally found and we have spent well over a million dollars on Facebook advertising
So probably more than anyone else in the real estate space that I personally know of is
Best just to leave this completely open-ended. Okay, and yes, you might get in the first little bit some people that are not fully interested
but
Facebook's pixel is able to learn over time and so in the long run so many people are so focused on the short term like
What's happening this week or next week or then, you know two weeks out
but if you're in business for the long run
Which you definitely should be you want to leave this open-ended? Because then you're targeting everyone in your city everyone in your community
So maybe someone sees your ad they recognize your face is just like a billboard, right?
You're throwing up a billboard on the freeway
But not everyone that's gonna see that billboard is looking to buy or sell a home, but it's branding it's brand recognition
They're seeing who you are so that down the road when they're like, I need a realtor
Think of UK and you're also the Facebook pixel just works extremely. Well, it's able to get better over time
Okay, so we're just gonna leave that there
Automatic placements the latest I've seen that work best and then coming down here link clicks
I just leave it at this daily budget
This really depends on what your daily budget is
I would start with a minimum of 10 dollars per day and the reasoning behind this. Let's say that it costs you
$8 to generated lead which the national average just so
you know have a look kind of like a base standard the national average for leads in the real estate space is six dollars per
lead now, a lot of times people get averages kind of mixed up right where they see like somebody that's you know, they're like
Oh, it's gonna be six dollars per lead
Well that could mean that someone's generating leads for $8, which I'm seeing that almost every single day
But then also if someone generate leads for $1, that means someone's generating leads for probably about 12 to 13 dollars
But typically people that are generate leads for 12 to 13 dollars
They're in the higher income areas or not higher income areas
but the places where the homes are a lot more expensive and so if you're paying more for lead
But the holes are more expensive you're making more of a commission
So at the end of day it all backs out anyway back to what I was saying
So $10 per day if your if your cost per lead, let's say is $6 the national average, right?
And you're only spending $5 per D per day. Well Facebook actually works on a daily budget, right?
So if you're spending $5 per day, but it costs you six dollars to generate a lead
Well, Facebook's gonna spend that $5.00 but it costs six dollars to generate a lead
And so the next day it's gonna reset and spend that $5.00 again, and you're probably not going to generate a lead
Okay. So this number right here your daily budget has to be equal to or greater than your cost per lead
So what that means is if it cost six dollars to generate a lead
your budget needs to be a minimum six dollars per day and
more than likely a little bit more than that or else you're basically shooting yourself in the foot and you're not even giving yourself a
Shot to generate leads
so I usually like to start out about ten dollars per day because that
Usually covers all the national average that but doesn't matter where you are
You'll be able to get at least one lead per day with this ten dollars some areas
You might be able to get four or five leads per day. And so that's what I like to start out with my budget
okay, so that is basically all of the key things when it comes to Facebook's new algorithm update and
Special ads category of going through and having the updates on the targeting of the age and gender now
Let's move on and I just want to show you guys really quick
The Facebook ad or the Facebook post so over here
This and I'll have this down in the descriptions wells in the top comment if you guys want this
So when somebody comes over here, they click on this ad they're gonna go to a landing page
Alright now I'm gonna go through it
I'm gonna give you guys the exact landing page templates right below this video as well
if you guys like this video and drop a comment down below let me know that you guys actually want this because at
Some point, you're going to need some type of software a lot of people jump in and they watch these videos
I'm like whoa, like I don't want to go through and do that because then I have to buy software
Well guys software is gonna give you a lot of time back. It's gonna allow you to leverage your time
You know
It just automates a whole bunch of the tasks that you just don't want to be doing every day. So
You can see right here
This is the ad copy and then this is going to be linking out to a landing page which we have all the templates
Right here inside of the are so software, which you guys might be familiar with
So if you were doing listing leads open house so leads Byerly's down here
And then also I'll give you guys one of my buyer leads. No listing templates that is inside a click funnel
So you guys can use Arsenal you can use click funnels. You have some options right here
I'll have those links right down below this video, right? So then we just come in here
We just copy this hit this this ad copy right there, which I'll give you guys once again down below this video
ok, and then we just throw it right in here and
Then you can see where he could start making this ad. Okay, and then this is for a listing
So if you're doing a listing you want to upload an image of that actual listing, so what we're gonna do for this one
We're just going to do free stock images
But you probably have an image of your listing. So we're just going to type in a home and
This pops up. Let's say this is the listing that we want to go through market. Ok, so we just go right there and
We can come down here and see what this actual ad is going to look like
Right. So we've got new listing see before anyone else five beds. They go through they click right there
And this is how you go through and set up the ad, okay
So right here the headline that's gonna show up right there. You can just say
beautiful home in
Portland
Ok, and then you can maybe say 4 beds
3 bath with vaulted ceilings
Or whatever like the cool features, alright and then coming up here you want to make sure that you're choosing your Facebook page
so this one's on the Arsenal marketing one right here if I wanna do you like let's say Park City Realty or
My Jason Ward's out real estate page right here. We come down here and you can see this is going to update
With my facebook page. Okay, and then where do you want to go through and put the link to the landing page?
which remember once again
I'll have a link to all the Arsenal pages with the free 7-day trial here and then you'll also be able to get this
Shared template right here
Is you're gonna put a link like let's say right here. This is the landing page you want to use?
We're just gonna pull this up right here. Okay. So this is the landing page boom exit out of that come over here
we just put our
page URL right in the website URL
so that when someone clicks on this ad when someone clicks on one of these bit ly links up here
They're gonna go to that landing page
So they'll put in their name phone email and we will generate a lead from that person
And then from here all we do is we hit confirm
Facebook is gonna go through the review process where you view your ad
The great thing is is you click the special ad category you pick this the housing topic. So you're good to go
You're abiding by all the Terms of Service and Privacy
Policy and so you're set up ready to go and what happens guys once this goes live
You're gonna want to give it at least four to five days
before you
determine if it's a winning ad or a losing ad because what happens a lot of times people hit confirm and within 12 hours if
They haven't generated lead they're gonna freak out
They're like, oh man, I spent five bucks, but I haven't generated lead and the national average is six dollars
So I should have generated lead by now, but guess what?
It takes a few days for Facebook's algorithm to actually adapt to whatever
Campaign you're running. Okay, so give it at least four to five days before you jump in and decide. Okay. This is working great
I'm gonna keep it running or if you're like, ah, this isn't working
I'm gonna shut it off and a quick pro tip guys. Once this is up and running if it's working extremely
Well, do not touch that ad set do not change the budget not say. Oh I'm spending ten bucks a day
I'm getting at least four three bucks. I'm gonna bump that up to twenty dollars per day and I'm gonna get seven leesburg per day
Don't do that. It's gonna mess everything up
So if you guys want to know actually what to do and how to actually scale that budget if something's performing
Well, let me know down in the comments as well and I'll share that shredded with you guys in another video
Okay, so sorry
This is a little bit longer video
But I wanted to go through step by steps show you exactly how to get buyer leads
for your real estate business with the new Facebook Ads
Algorithm update so hopefully that was a good step-by-step tutorial
if you have any questions drop a comment down below cuz remember I
Answer every single one of your questions down below in the comment section. So ask your questions
Get them answered and be off to generating leads for your real estate business with all of the new Facebook ads updates
So thanks so much for watching guys. And with that said I will see you in the next video