This is the countdown timer YouTube shows, before your YouTube Premieres video goes live.
Did you know, you can now watch and experience your newly uploaded video together with your
viewers, by chatting with them in real time using YouTube Premieres?
In this video, you'll learn how to premiere a video on YouTube, by creating a YouTube
Premieres watch page, how to promote and monetize it, as well as discuss the pros and cons.
Stay tuned throughout the video, as I show you how my first YouTube Premieres went.
Here's a snapshot of my YouTube Premieres watch page.
Let me explain what Premiere means.
According to the Merriam-Webster online dictionary, it means, "First performance or first exhibition,"
much like a TV premiere show.
What's the main benefit of scheduling a YouTube Premieres video?
Number one, you can schedule a YouTube Premieres watch page.
It will appear on YouTube search, on the YouTube channel homepage, subscription feeds, and
Watch Next.
Viewers will also see a YouTube Premieres badge, as well as a reminder icon, to receive
notifications when your video goes live.
Number two, chat with your viewers when your video goes live.
When your video goes live, you can chat in real time with your viewers.
This is a great way to engage with your viewers at the beginning of your video, so you get
a lot of viewer velocity.
Number three, promote your video before it goes live.
Before your video goes live, YouTube gives you a Premieres watch page, that you can share
with your viewers on social media, your website and elsewhere.
How do you create a Premiere video?
Click the camera icon on top of the page, click upload video, select schedule from a
drop down box.
Click the upload arrow, select the video that you wish to upload.
Highlight it, click open.
Over on the right here, you see, "New!
Premieres.
Make it a moment.
Build the hype and get the fans excited about your next video.
Schedule your Premiere.
Share your watch page URL with your fans.
Chat with fans before and during the Premiere.
Watch the Premiere with fans in real time."
We're going to select, "Premiere."
Move the slider to the right.
Now, we're going to select the date and time that we want our Premiere watch page to go
live.
I'm going to select Monday 8:30 AM.
Now you can optimize your title description and tags.
For the sake of this demo, I'm just going to copy the title, add it to the description
and add it to the tags.
Now that the video is finished processing, we can click on Premiere at the top of the
page.
Then you get a Premiere watch page, but you first want to upload a YouTube thumbnail and
then activate the Premiere watch page.
Let's go back to the video manager.
Here's my video on the video manager.
Click, "Edit."
Now we're going to upload a custom thumbnail.
Click, "Custom thumbnail."
Select your thumbnail image.
Click, "Open."
Now it's uploading.
You have to go down here again and move the Premiere slider to the right.
Now we scroll to the top and click on, "Premiere on Sunday October 28th."
Let's check the YouTube Premieres watch page.
Here's my Premieres watch page.
Notice it contains the badge, "Premieres in 23 hours."
Also it's got, "Set reminder."
On the right, you can engage with your viewers live in the chat stream.
You can also share the URL of this watch page on social media sites and on your web pages.
Viewers who have subscribed to your channel, will get a tune-in notification, 30 minutes
before the video goes live.
A second notification is sent at the start of your video, to notify viewers that your
Premiere video is starting.
Here’s a valuable tip.
Encourage viewers to set a reminder from the watch page.
You can tell them on the chat, a pinned comment or even on the description.
What happens when your Premiere begins?
A countdown timer will appear in the first two minutes of the Premiere.
When the countdown ends, you can watch the video together with your viewers in real time.
During this time, you can interact with your viewers on the chat stream, by answering questions
and offering comments.
I experienced that once a video is over, so is the chat stream.
You can't continue chatting with your viewers after the video is over.
What happens to the video after it's over?
The video remains on your channel as a regular upload, with the same URL as the watch page
that you gave your viewers.
The countdown timer is not included in your video.
Thank goodness.
The chat replay is available to your viewers after they watch the video, unless you have
disabled it.
What are some ways to promote your Premiere watch page?
Number one, share it on your community page.
Subscribers who regularly check out your community page, will see your announcement about the
YouTube Premiers video.
Number two, share across your social media sites.
Before YouTube Premieres video goes live, share it on Facebook, Twitter, Instagram,
et cetera.
Number three, email your list.
If you've got an email list, send out an email notifying them about YouTube Premieres video.
Number four, tell subscribers to set a reminder.
Your YouTube Premieres video will be recommended in their subscription feed.
Can you monetize Premieres?
Pre-roll and mid-roll ads.
Pre-roll ads play at the beginning of your video, and mid-roll ads play in the middle
of your video.
If you meet the requirements of the YouTube Partner Program of 4,000 hours and 1,000 subscribers,
you can enable monetization for your channel and for your video.
If you have monetization enabled for your video, automatic pre-roll ads will be served
during your Premiere.
After your Premiere video is over, pre-roll ads and mid-roll ads will be displayed on
your video.
Super chat.
If your channel is part of the YouTube Partner Program, and you don't have a strike against
your channel, you can enable Super chat.
Super chat, just as in a live stream, allows viewers to purchase messages that will be
highlighted during the chat stream.
You can enable Super chat before and during the premiere.
Channel memberships.
This is only available to channels which currently have over 50,000 subscribers.
Here are the pros and cons of YouTube Premieres.
Cons, it's only available on the desktop.
You're unable to pause or rewind the video, until the Premiere is over.
SimpLee Beth on my live stream said, "Being inundated with notifications, as a member
of an audience watching similar channels, they have been premiering at the same times.
So, not only is there an abundance of notifications, they are all at once."
She makes a great point here, because subscribers who have notifications activated for your
channel, will receive a notification as soon as your watch page is ready.
They'll also receive a notification 30 minutes before the video goes live, and then when
the video starts.
You might be flooded with notifications if multiple channels that you're subscribed to,
are doing YouTube Premieres.
On the other hand, I've heard that people aren't receiving notifications.
Another con that I experienced, is that you can only engage with your viewers in the chat
while the video is playing.
After the Premiere is over, you can no longer engage with your viewers on the chat.
The video becomes a regular video, you have to engage with them in the comments.
Pros, number one, you can watch the video together with your viewers in real time.
Just make sure that you show up to chat with them at the start of your video.
The created channel name is highlighted in the chat stream.
Number two, the comments remain on the Premiere video after the video is over.
The URL is the same during your Premiere, and after the Premiere has finished.
The view count from the Premiere will also remain.
Number three, the badges on your Premiere video distinguish it from regular videos and
live-stream videos.
Number four, generate buzz on your Premiere video before it goes live.
You can generate buzz on YouTube watch page even before it goes live, by telling people
on social media sites, on your website, and emailing your list.
You can even engage with them in the chat stream before it goes live.
Just make sure that you're there when the video goes live so you can interact with your
viewers.
Here are a couple of great suggestions from my YouTube subscribers.
SimpLee Beth says, "I think they can be great if you have a longer video coming out.
It could really help keep the viewer engaged for that added watch time."
Harley says, “You can even schedule videos back-to-back, and at the end of one video
point the audience to the next channel."
Let me ask you an important question.
What's been your experience hosting a Premiere video, or attending a Premiere video?
Post your answer in the comments below.
I'd love to read them and I'm sure others would too.
If you want to know how to identify what's wrong with your channel or videos, so you
can get more views and subscribers, download my free YouTube channel evaluation worksheet.
Make sure you also subscribe and check out the related videos.
Thanks for watching and I'll see you in the next video.