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what's up guys Ryan here so I wanted to
put together a quick video about doing
Amazon merch Miche research a lot of
people have been asking me about it
lately I guess more and more people are
finding out about Amazon merch and
getting approved and entering the tent
ear also I just kicked off my Amazon
merch mini course which you can register
for with the link in the description
right there so go check that out if you
want some tips from a tier 8000 soon to
be ten thousand seller who's made over
forty thousand dollars in royalties in
their time on Amazon merch aka me so
anyways guys this is how I kick off my
Amazon merch research process I don't
know if this is gonna blow anybody away
or if it's just like well-known stuff
I'm pretty well-versed with Amazon in
general by the way if you're new to the
channel because I've been selling on
Amazon FBA for as long as I've been
doing Amazon merch if you follow my
passive income reports I got my first
Amazon merch profits the same month I
got my first Amazon FBA profits back in
2017 I think it was March so been at it
for a while anyways what you're seeing
right here is the portal that I use to
start my product product research
process it is a page on merchants former
com its merchants former comm slash
merch Amazon listings I'll put a link in
the description but I always start right
here and whatever comes to mind now you
can pay like for instance merchants
former to generate ideas for seed
keywords and they'll try to detect high
demand low competition niches but it's
not necessary look you don't have to
spend money on research for four niches
or product ideas absolutely don't need
to so why don't we go ahead and I
actually you know what someone was just
messaging me on Facebook asking me
questions about a specific niche and I
will key that in so the niche was my
favorite cat calls me Mom
and then I click search t-shirts so what
this is going to do I misspelled it in
right there what this does is it will
only show Amazon merch related results
it filters out anything that's not
merged by Amazon so they were asking me
why they were struggling to find their
products which I didn't struggle to find
their product but they were asking also
like why this is not working like why
it's not generating sales and wondering
if it was related to like the design or
the title or the bullets or just the
keywords in general now first and
foremost like how do we evaluate whether
or not this is a good niche to target
and when I say niche I don't mean I
don't mean like cat lover shirt you know
like you can't you can't target niches
that broad anymore it's Amazon's
too flooded with print-on-demand
products to be targeting broad terms
like cat lover you know what I mean
that's not gonna get you anywhere you're
gonna be buried on like page 50 from
doing that so this niche that we're
looking at right here to start I just
want to show you that I use a browser
add-on called DS Amazon quick view it's
free all right and what it does that
makes it so valuable is it puts these
numbers in the search results underneath
any listing that's ever sold okay so
first of all DS Amazon quick you
download this Chrome extension this
Chrome extension I cannot live without
if they turn to a paid model tomorrow
I'd be their first customer seriously
but it's free so I mean just go download
it you don't need I'll put a link in the
description but I mean you just google
it well I'm just like I just did and
what this does once you install it in
google chrome again it puts this number
now what is this number this is the BSR
the bestseller rank this number is an
indicator of how well the product is
selling on Amazon now every category on
Amazon has a unique bestseller so BSR is
unique to each category meaning like
this one right here bs are three
one hundred fifty four thousand three
hundred ninety-eight there could be a
BSR of the exact same number for a
different product in a different
category just so you guys know to clear
that up also it's worth noting that the
lower the BS are the better
alright so lobia SAR means more sales
and when you see a PSR of like 3.1
million you're probably looking at like
one sale every other month so you know
at $17.90 you're probably making three
dollars around like three dollars and
thirty cents per sale getting six sales
a year so whatever that is three point
three three times six you're making
twenty dollars a year from that design
anyways so it's okay to target designs
that sell in very low demand like one
get one sale every other months not
ideal right but that's still gonna make
you money just so you know so saying
that like my favorite hockey player
calls me mom that's getting a sale every
other month give or take all right and
over here my favorite hockey player
calls me grandma same general BS are
three point six million probably getting
one sale every other month that is
validation all right that shows that
these at least sell or have sold now
when you don't see abs are tagged on the
result that means it's never sold and
there's only one listing showing up
that's like truly matching the listing
that says my favorite cat calls me mom
and that's the shirt that this person
asked me to evaluate for them so if
you're selling the only shirt on amazon
it's it's not the best approach it's not
that you can't be clever and come up
with stuff like the my best-selling i
just released my income report for March
2019 so a couple months back my best
selling Amazon merch shirt right hand to
God was a unique idea it was a play on
words though related to Game of Thrones
so it was in the public perception even
though I didn't like tight Game of
Thrones in some idea into my listing
anywhere like it was a play on words
that got indexed on enough like keywords
related and also a
once people started finding it like if
you're not familiar with how Amazon's
algorithm works when you start to build
sales history they will reward you so if
you're converting customers if eyeballs
on your listing are generating clicks
and generating sales you will be
rewarded
so as the results like over time this
listing that I came up with on my own
has been climbing climbing climbing and
I'm not getting rich off of it but it's
my bestseller and it brought in quite a
bit of money hundreds of dollars in a
month and you I mean whoever's want you
you guys watch this video you could have
thought of it I mean I don't know if you
watch Game of Thrones or know what it is
most people do you know it was just a
play on words of one of the Game of
Thrones quotes in the Game of Thrones
fine could not have been easier and just
earlier this week I released another
video about how on my second Amazon
Murch account I went and I did let's
look it up actually this is a great
example okay so before I leave this
screen another thing to point out Amazon
tells you how many search results show
up in that category for those keywords
it says 32 results now that's obviously
not perfect right because it's showing
us designs that aren't matching exactly
like my favorite cat calls me Mom is
this there's only one of those the next
one is my favorite people called me cat
dead and then it's hockey player and vet
tech so though you have to actually do a
little bit of eyeballing to know but
let's just say there were five other
shirts of my favorite cat calls me mom
and they had BS ours of two million if
you have a PSR of like two million you
might get like one sale a month give or
take one sale every five weeks like
those shirts if they're evergreen
they're just to me personally I think
that's just fine like I have eight
thousand slots on Amazon merch if I can
upload a designs gonna get me one sale a
month and generate three dollars and
forty cents at $17.99 what it's close
it's around there I like to sell it like
$17.99 and maybe when I initially upload
I'll price it lower but once it gets a
sale and I know it's stuck in the
catalog I'll just up the price if I can
do that those you just gotta build your
evergreens generating $3.50 per sale you
know just keep building anyways if there
was more than one and a couple of them
had BS ARS indicating sales that means
that like this is a design that people
in the public are aware of its existence
and while not many people are buying it
some people are buying it
but you don't want to be the first
person with like a brand-new design that
no one is is typing in when I say typing
in I mean literally saying my favorite
cat calls me Mom cuz if no one is
searching that term then how are they
gonna find you the next closest thing
that they're gonna do to find you is
type in like funny cat shirt and like
funny cat shirt over 7,000 results
you're never gonna win that battle you
know what I mean
so you're not gonna get like residual
people finding you from similar generic
keywords like funny cat shirt that's not
gonna happen
so you have to be more specific like
people I think it's surprised when I
tell them like I stopped putting in
bullets and descriptions for my shirts
it's just like with the content policy
being as strict as it is
I only ever use those if I can't get
enough of the most relevant keywords in
the title which is rare like typically
my approach would be if I'm gonna sell
this shirt right here my favorite vet
tech calls me Mom literally what I will
tag it with is my favorite vet tech
calls me Mom I'm not gonna waste space
typing in Mother's Day because you want
to see what happens when you search
Mother's Day slash I don't know who
searches for slash tgs was typing
Mother's Day shirt and just show you
guys how likely it is that someone finds
mr. vet tech or mrs. vet tech from
typing in Mother's Day shirt here you go
over 40,000 so did it benefit this
person at all whatsoever to include the
keywords Mother's Day no I hate to be a
spoiler it did not contrary to popular
belief now if we actually do go back to
where we were looking at Mother's Day
and we saw 40,000 results
Amazon's algorithm still asked to
determine which of these shirts are
gonna rank because they're gonna show
people search results right and their
algorithm is doing the best it can and
it's also by the way it's not set in
stone
these can shift and they do in the like
t-shirt section it's not the same as
like doing Amazon FBA products they
noticeably shuffle search results a lot
more in the what is it
clothing shoes and jewelry or whatever
they call it novelty I think when you
initially click you can see that
the actual category for Amazon merch
novelty and more yeah they do a lot of
shuffling so that is a good a good intro
and then let me just bring back up this
I just released a video so if you guys
haven't seen it check it out earlier
this week it's the design that took my
second Amazon merch account which is in
my mom's name straight from tier 10 to
tier 500 eligibility in one month all
right they they don't jump you from tier
10 to tier 500 they'll still bump you to
25 first and then tier 100 and then tier
500 but it was and you know what I'm
gonna do this the way I would so I can't
remember back to initially when I made
this design like how I found it but
let's pretend that like I just
transplanted myself back in time and I'm
gonna use the same design process right
now I come to merchants formers product
research engine which by the way I'm
gonna rebuild I am a web developer as my
day job so I'm gonna rebuild this on my
website so that instead of propping up
merchants former I'm gonna prop up my
own I guess I can recreate this and it
works the exact same but it was a girl
has no costume alright this was the
shirt this was the niche I gave it up I
let you guys have it if you want it I
mean it's not like that big of a deal
alright on Amazon merch there are 174
results for a girl has no costume
now first and foremost this is like
you're seeing my thought process I'm
just thinking out loud first thing I
look at is right there how many results
if it's less than 500 it's probably
worth an attempt going after it granted
500 is a lot when they only show 48 they
tell you right here 1 through 48 page 1
is only showing 48 but does that mean
you're relegated to page 2 plus no
Amazon will give you a chance every now
and then I don't know exactly like how
their algorithm works and how it
determines when to give a new listing
that matches the keywords a chance but I
guarantee you they do they do and if you
if when you're given that chance your
shirt doesn't get clicked from search
results and by the way look at search
results
48 shirts so what's the likelihood of
you getting clicked one in 48 I've done
separate videos by the way talking about
kind of gaming the system I know a lot
of people aren't fans of multi uploads
but when you have a niche that's working
really well or a design that's selling
really well uploading it multiple times
does not hurt if you delete a design
that's never sold and replaced it with a
design and a niche that you know is
selling guess what happens you probably
make more sales you make more money it's
like these are things I picked up along
the way by the way so I to me I'm like
talking like it's common knowledge but
like I didn't know this initially like
I've been in Amazon merged since I think
like March of 2017 was when my first
account got approved and you picked
these things up over time but yet take
that to the bank like that works I
promise you don't have to upload like 20
of the same design but I've done that
before and by the way it's worked so
alright a girl has no costume all only
174 results this is not bad 174 is great
and look at the B SRS it's not even
October we're probably what are we like
I'm recording this in June we're four
months from October these BS ARS are
indicating sales not a lot of sales but
enough you know what I mean and guess
what happens to these B SRS these
bestseller ranks when that when it's
approaching October they dive like I
took my mom's Amazon merch account
uploaded the same design to that account
that I did some mine and we both were
getting sales for whatever reason hers
got more you know you can theorize about
how the Amazon search algorithm works
maybe it favors new accounts I doubt it
even knows about Amazon merchants it's
probably just luck either way with we
both made good money with a relatively
obvious design I mean this might even be
the one right here I can't tell this
could be this could be the one I don't
know my design looks similar to this but
yeah I mean guys this is let's see if
helium 10 is gonna show us the BSR over
time nope did not yeah guys you can also
check out a heal an add-on called helium
10 it's free there is a paid version but
I promise I'll put a link in the
description if I remember but when it
runs and it's usually for FBA products I
don't know if it does as well as good of
a job tracking print on demand but when
it works it drops a little spark chart
underneath the primary image and the
spark chart graphs the bestseller rank
over time so for instance like when I go
pull up my best-selling t-shirt ever uh
names on merch where I sold ice I made
$700 royalty in a single day from
primarily that design I think it was
like six hundred eighty or six hundred
ninety dollars from that one shirt in
one day back in 2017 when royalties were
higher but like I can prove it the the
spark chart literally shows a
best-seller ranked in like the three
thousands so I mean it's it's there
forever but yeah guys so like this is my
thought process I type in the keywords
from merchants former come here I look
at the results 174 perfect next thing
look at the B SRS these BS ours in the
millions some people might say oh it's
Qi guys if it's an evergreen I mean this
isn't really evergreen I guess this is
more slanted towards Halloween but at
the same time these BS RS are indicating
that it is getting a sale once a month
or at least like once every five to six
weeks when you're between like 1 million
and 3 million are its it's moving it's
in October you can expect the spike it's
gonna come so go after these types of
shirts that this is perfect 174 results
you're only competing with 174 people
it's a simple text design it's as simple
as they come you know what I mean like a
sword and some text you can go to google
and find the Game of Thrones font it's
really nothing to it
and again it's like this if you forgot
the name of this browser add-on its das
Amazon quick view it's free you can get
it from Google I'll put a link in the
description I just no paid tools needed
you literally just perform a keyword
search also you don't need to start your
search here I just think it's best to
only be looking at Amazon merch listings
because another great thing about this
is like I remember I wanted to sell like
a beer Olympics sure one day I thought
it was funny I did this and if you could
sell beer Olympic shirts guys because
that is a shirt niche that sells you
would see more than four search results
so the benefit of starting your search
here is that you're gonna know
immediately when you see like a very
suspect number of search results like
for that these are this is not an issue
should
entering whether it's the keywords the
subject matter you know what I mean like
Amazon purchase content policy if you
all are new to merch go read it right
now cuz it's like very strict and they
will shut your account down for multiple
violations and wasting an Amazon merch
account is like unforgivable because
it's such a great opportunity so make
sure you're familiar with the content
policy that's really what I'll try to
illustrate like even if you don't want
to read it
start your keyword research here so you
only see merch results when you see
super low results it is probably like
not worth entering let every now and
then some shirts get through you know
what I mean
like these four got through targeting
bureau limb pics does that mean that if
you copy paste their title into your new
bureau limb pic shirt and submit that
it's gonna work no just because you see
these guys that does not mean that you
can do it when you see a low number stay
away all right avoid those strikes avoid
the rejections cuz when they add up you
get banned and nobody wins everybody
loses at that point alright this video
is going on long enough hopefully it
helped you guys my Amazon merge mini
course is live go sign up in the
description I am about to launch my
Amazon FBA course I finished up all of
the content I'm working on the like
sales material and thank you for
checking out this video if you liked it
please hit that like button questions
comments feedback hit me up below I'll
get back to you if you guys want to
subscribe I would be very appreciative
of that and I'll see you at the next one
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