- Today on The Journey,
we're talking about website analytics
that help your business grow.
- So what are website analytics, and why should you care?
Frankly put, they're the numbers behind your website traffic
and performance.
- Yeah, this data tells you a ton of stuff
that you can use to really help your business grow,
like the devices that are on the top pages,
all these different things.
We're going to break down those website analytics,
some tools and some things you should look at.
- So that's good stuff, right?
A website that works means happier customers
and more business for you.
- Yeah, and let's jump
into a couple of the key terminology you'll need to know,
starting with pageviews.
Pageviews is exactly what it sounds,
how many times those pages have been viewed on your website,
and then there's bounce rate.
You can think of bounce rate as, say I go into a restaurant,
I'm not really liking what I'm seeing, and I leave.
Same thing with a website.
If you see a pretty high bounce rate percentage,
that means people are going to your website
and they're bouncing.
- Another one is time on a site.
So say they didn't bounce and they stayed there,
it's just a measure of how long they were on your site.
Next is sessions.
It's determined by the time the visitor stayed
on your site per visit.
- So let's talk about tools, right?
We have to be able to look at these metrics.
We can't just go to our website to find them,
and I think the most popular one to date
is Google Analytics.
It's pretty easy to set up.
It'll give you a little bit of tracking code,
like in WordPress or a website builder,
so there's usually a place to add that in,
so you don't even know how to use code,
but it's gonna give you all of this data
like the session time, the overall pageviews,
what devices they're on, what pages people are looking at,
how long, and a ton of other relevant information.
- Another one that you can look into, Hotjar.
It is a free service, and it actually gives you analytics,
a heat map, and a feedback feature.
- Yeah, and I think that heat map feature
is super important, so what that does,
it's going to basically heat up your page
wherever the mouse is most often,
so if you notice on your site that people
are hovering their mouse in a place that may not make sense
or maybe you don't want them to be there yet,
you can kind of adjust your page content
to make sure the most relevant information
is where their mouse is.
- And as Nealey said, Google Analytics is very well known,
and it's a really robust tool,
gives you a lot of things to look at.
Now, a big challenge for many business owners,
you could have these tools and you could have a lot of data,
but if you don't know what it means or what to look for,
what's the point?
- Right, you just get overwhelmed
and you don't even look at the content itself.
You wanna break down some of our best tips
of what to watch out for to get those basics down
so you can become that mini-expert?
- Let's do it.
- Cool.
- All right, so audience.
It's important to know who's looking at your website.
You need to know where they're coming from,
where're they located, their age.
Also, what are they looking at?
How long are they on your website?
Additionally, what are they using to look at your website?
Mobile-friendly?
You wanna know all of these different aspects
of your audience.
- Yeah, and if you notice that a lot of your visitors
are coming on a certain Android phone,
you wanna make sure you test your site on that Android phone
so you can make sure that it looks good
where most of your audience is looking at.
Another cool feature of the audience portion is interests.
So you can actually see the general interests
of your audience.
Google collects a ton of data
and lumps different people into different subjects,
so you can see if the target market is actually looking
at your content
or if it's someone you may have never thought of,
but really like what you do.
- Next is acquisition.
Where did they come from?
Did they type you into Google search,
or did they click a link, maybe in a blog post,
or they came from some social media post?
It's important to know where your visitors are coming from.
- Yeah, and then the next place is goin' to be behavior.
This really shows you behavior of that visitor.
Which was the page that they actually landed on,
and then what was their flow throughout the website?
Did they go to your home page and then your contact,
then FAQ, or did they go to, maybe to your shop page,
look at a product, and then left altogether.
And the more you understand the flow of your visitor,
the better you can really adjust the content accordingly
to see, where are they stopping,
how can I entice them to continue, and adjust from there.
- Next, conversions.
Great way to learn about what people are doing,
the specific actions on your site.
For instance, if they are clicking to sign up
for your email newsletter,
or they're going to purchase a product,
or, hey, click here to read more.
- Yeah, and what about those ones
where you're about to leave the page
and that pop-up happens?
Those are the things that you wanna convert.
Now these conversion metrics
may not be set up automatically.
It might take a couple of clicks or buttons
for you to press, and basically have to tell Google,
this is what a conversion means to my site,
whether they use a contact form or they purchase a product
or they subscribe to your newsletter.
Whatever that is, you can set that up there,
then you can kinda see, after X amount of people,
how many people am I actually converting,
and is that a number that works for me?
Maybe I need to do something else to really improve on that.
- So why do we need to know about these website analytics?
Well knowing is better than guessing.
It's important to know
that your customers are enjoying the content
that you're putting out there
and you're actually making some kind of beneficial addition
to them, knowing that they'll continue to come back
and be loyal.
- Yeah, it's like the old saying, knowledge is power.
Well that a wrap.
We hope this helps you grow your business
using website analytics.
Make sure you like this video
and add your other tips down below.
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so you know when we have fresh content coming out.
This is The Journey.
See you next time.