- I'm gonna tell you how to get views on YouTube by focusing
on one thing that can give your channel superpowers.
And we're starting right now.
(Hip hop music playing)
What is going on? My name is Nick. Welcome to another video.
If this is your first here, and you wanna know how to
grow your channel, make videos, and all types of
other YouTube related stuff, start now by subscribing and
clicking the bell so you don't miss anything.
And real quick, if you have any tips to get views that
will help other people that are watching this video,
make sure you leave them down in the comments below.
Okay, everything that I'm getting ready to
tell you comes directly from YouTube.
It's not stuff that I made up or stuff that I'm guessing.
It's not a theory. Everything that I'm getting ready to
tell you comes directly from them.
Watch time measure how engaged viewers are
with what they're watching. Your content benefits when
it leads viewers to spend more time watching videos-
not just on your channel, but anywhere on YouTube.
In a nut shell, if people are watching your content for
longer periods of time or people are staying on
YouTube longer because of you, YouTube is gonna
hook you up as a way to say thank you.
But how do they actually measure watch time?
Watch time is measured in cumulative minutes watched,
and each video uploaded- as well as every channel on
YouTube- is ranked by watch time.
Channels and videos with higher watch times are likely to
show up higher in search results and in recommendations.
Again, I copied and pasted that screenshot directly
from YouTube. Here's another one.
Courting longer watch times boosts your presence on the
platform, but helps in more ways than just that:
as time people spend watching your content goes up,
so can brand consideration and favorability,
purchase intent, and even measurable sales.
So if you think about how that was just framed,
the longer people are watching your videos,
the more likely they are to subscribe,
the more likely they are to share your content,
the more likely they are to add it to a playlist,
give it a thumbs up and things like that.
And if you create content for your business,
the longer people watch your content, the more likely you
are to make sales. Cha ching!
But here's the thing. If you can generate more watch time on
your videos and on your channel, YouTube is going to
boost your presence on the platform.
If they boost your presence on the platform, it's
easier for you to rank in search results, which is
going to give you a lot more views.
And if you earn a stronger presence on the platform,
they're going to suggest your content more which is
also going to mean more views.
Now, if you really want to increase your presence on
YouTube and you really want to get more views,
check out these next few.
Watch time benefits don't evaporate when
viewers stop watching your content.
The total amount of time a viewer spends on YouTube in
a single visit is called a watch session. If a video on
your brand's channel drives them to watch more videos,
the channel earns some watch time credits
for cumulative minutes accrued.
Since you've been watching the video for this long,
I'm going to give you a power tip.
One thing that you can do to generate more session times
from your videos is to do list videos.
And I'm not talking about "here's five things that
you can do in order to do this".
The type of list videos that I'm talking about are listing
other channels that you recommend your viewers to watch.
This can be sending people to other videos, sending people
to other channels to subscribe to and check out.
The whole idea here is basically finding a way to
keep people on the platform so you
can get those watch time credits. Tsh!
We're making it rain watch time credits.
As you can see I've never made it rain before.
Anyway, as a side note, if you ever watch my live streams on
Saturday, Saturday 9 AM eastern time, to be specific,
you'll always hear me talking about making sure your
channels and your content are optimized for mobile.
This is why. In addition to improving the user experience on
your channel, optimizing everything it is that you do for
mobile can help you accumulative a lot more watch time.
Because the average length of mobile viewing sessions on
YouTube is 40 minutes, which is up 50% year over year.
That is a staggering rate of growth and you need to
prepare now for what's coming next year.
So make sure that you're optimizing your channel and
your content for mobile viewers.
Right now, take out your phone. Look at your channel on
your phone and say, "OK, from a mobile device,
what does this stuff look like? Can I easily understand
everything that's going on in my channel?
Does everything fit into the space? That crop space where
YouTube cuts my header off? Is it all good on a mobile?"
I have a video that I put together about how to
generate more watch time on your channel.
This is basically how to feed yourself a bunch of
internal traffic. I'm going to put a link to it up here.
Go and check that out if you're interested in learning how
to generate more watch time on your channel so
that you can get more views on YouTube.
And if you want to learn more about growing your channel,
making videos and all types of other YouTube related stuff,
start now by hitting the round subscribe icon so
you don't miss anything. Thank you so much for watching.
I'll see you next time.