hey what's up and welcome to today's video in this video we're going to cover some ultimate seo tips
for beginners to rank number one in 2022 and the aim of this video is to give you a good overview
of seo and the main things you need to do to get it right if you focus on these things you should
be able to get some pretty good results of seo even if you're a complete beginner of course
some of the things we're going to cover in this video such as the tactics
in section 2 might even help out some of the pros anyhow stick around and make sure you
watch to the end or else you might just miss that one tip that could take your seo campaigns to the
next level let's get started so tip number one is that you'll get nowhere without content content
content content no matter what marketing tactic you're looking at it seems as though content is a
little bit of a buzzword but when it comes to seo there are no exceptions because content really is
one of the most important things you should focus on in fact you often hear people say that content
is king and it's kind of true by the way you might be wondering who the queen is and that's something
we're about to cover but why do people say that well look here's the thing you can probably get
your website to around 1000 visitors per month heck even more if you just focus on producing
the right kind of content however if you just build backlinks to a site there's no content
you may not hit those numbers even if you focus on the other aspects of seo
such as user experience a big topic we're going to touch on later you still won't hit those kinds
of numbers everything else is like fuel on the fire but the actual fire is content and also
something else we're about to cover and if you want to succeed with seo you need to make sure
that you've got high quality content and that is why content is so important okay so that's all
fair enough but then how do you make sure you've got good content what's the secret source here
well there actually isn't really much of a secret and for the most part it all comes down
to outshining the competition so imagine you want to rank for a really really really exciting term
such as how to build a shed some people love sheds what can i say if you want to do that you would
probably need to look at the top three results of this term and see what the content looks like you
would then need to ask yourself how can you make a better version of what already exists most of the
time you can do this by creating something that's more in depth or even just something that's easier
to read and understand anyhow if you use that sort of approach when creating content you should
naturally end up creating some amazing content that's very worthy of a high ranking by the way if
you're enjoying this video please take a moment to hit the like button and maybe also consider being
a subscriber thanks tip number two is that you pretty much can't rank with our backlinks right so
we just talked about the importance of creating content and how your website won't get that far
without good content obviously there's no getting around this but here's the thing
you need to remember content can only really do so much for your website when it comes to esco
and it does have limits that's because if you really want to get this content in front of a
lot of people you're going to need backlinks and so if we use the analogy from earlier backlinks
to come out of the queen if content is considered the king okay but why is that well backlinks show
you that your site has some level of authority after all if your site or content is good people
are going to link to you because your content is a good resource these links will then show
to google that your content is trustworthy and therefore deserving of a high ranking all of which
it's just a long way of saying google will rank your content high and put it in front
of a lot of people if your site has lots of good links now there are dozens upon dozens of link
building methods you could use so we won't focus on everything here but what we will cover though
are a few general things you need to keep in mind when building backings first off you should only
really build high quality links okay these are essentially links that attract and build authority
naturally if you want some tips on how you can build these kind of links you should check out our
video eight powerful seo link building strategies for 2022. these tactics work really well in 2022
so check them out if you want some strategies that will work this year too you also want to make sure
you're building high authority links these kind of links can sometimes be a little bit harder
to secure but it's worth it because these links will produce bigger improvements in your rankings
when compared to low authority links now i know that might sound a little bit obvious
but a lot of people especially seo beginners don't appreciate just how big the difference can be here
to help drive this point home here's an example from one of our clients this chart is crazy and
i mean if you look at the dates you can see how quickly this site hit huge traffic levels now did
content make this happen sure of course content was important and we talked about that earlier
but content can only do so much what really moved the needle here was getting backwards
from high authority sites like forbes without these kind of links there's really no way
they'd have been able to achieve this crazy crazy growth by the way if you'd like us to help you
achieve results like this consider booking in a free consultation call with us at juliangoldi.com
tip number three please please please don't ignore user experience user experience also known as ux
is a super important concept in seo in fact recently kind of like the past few years
user experience has jumped up a few notches in the level of importance of commands in seo that's
because google is now really starting to care about it and they're even penalizing sites that
don't have the same viewers here's a statement on the matter now google being google this statement
is a little bit complicated to read and it feels a little bit like fluffy corporate talk but one of
the main things they're basically saying here is if the results for a certain keyword are similar
the site with the best user experience will likely have better rankings after all think about
how bad it looks on google someone uses their platform finds a result that looks good clicks
on it and then has a horrible time using the site they're going to be frustrated and some of that
frustration is going to be pointed directly at google these people might then use a competitor
and if enough people do this it's going to hurt google long term so of course google doesn't want
this and so they're prioritizing sites that have great user experience all right so with that said
what really matters when it comes to this well if you check out this graphic you can see the
user experience factors that google really values there are essentially four key sections here but
it's all a little bit complicated to make things clearer let's just quickly go over each one so
number one the first section focuses on core web vitals this sounds complicated but this concept
basically relates to things like the speed of your site and just the overall stability of it if you
want to see how your site performs in this area go to google's coreweb vitals report page if you
provide your url here this webpage will produce a report based on your site now something to keep in
mind here is that this core web vitals thing can be a little bit technical luckily though google
has a ton of documentation on this that makes things a bit easier to digest you can find that
documentation here if you just go over that you'll be able to get your head around the technical
parts of this concept the second section focuses on having a mobile friendly site the best way to
check if your website is mobile friendly is by using the free test service provided by google
this tool will give your site a once over and it will tell you if it's up to standard it will
also provide you with some tips if there are any issues with your mobile site if your website isn't
mobile friendly and you're using something like wordpress on your site fixing this issue might
just be as simple as getting a new mobile friendly theme however if you're not using wordpress you
might need to hire a web developer that can help you with this kind of thing or then again you
could just take the leap and move things over to wordpress now i know that i'm pushing wordpress a
bit here but let's face it wordpress just makes things easier when it comes to seo plus if your
site is on wordpress you can actually install some plugins that will make it easy for you to optimize
the user experience of your site and it's free to use too for example there's one plugin that
compresses images so that your site loads faster by the way if you know of any good plugins when
it comes to seo or just even some general ones let me know in the comment section i'd love to learn
about some new plugins number three focuses on https https is basically just a security protocol
and it's supposed to make sure traffic is encrypted if you look at the url section
when you visit a site you'll often see a little padlock and this shows that a site is using https
now google announced back in 2014 that they were using this as a ranking signal and so as shown in
the earlier screenshot they're still prioritizing this if your site doesn't have this you need to
contact your hosting provider they can give you something called a ssl certificate and this will
then make it so that your site has https by the way keep in mind that you need to renew these
certificates so it's not like a set it and forget it thing now this is important to remember because
if these certificates expire and you forget about them it might hurt your rankings and undo some of
your hard work so make sure you create a reminder or something so this doesn't happen again the last
section basically warns people about something called intrusive interstitials okay so first
off you're probably wondering what on earth that means well google just wants to sound
clever here but this term basically just means no excessive pop-ups so yeah you might be allowed
one to ask people about cookies and another one may be asking them to join your newsletter but
don't push it here plus i mean if you do push it are you really doing yourself any favors
like even if you figure out a way to get around google's rules when's the last time you enjoyed
using a site they just bombarded you with pop-ups and ads so we've covered a bunch of tips in this
video that will help beginners rank in 2022. now these tips are based on some of the fundamentals
of seo since a good chance they'll be relevant for years to come now i know that sounds like i'm just
congratulating myself and patting myself on the back for making a good video but i promise it's
true anyhow thanks for watching guys and please remember to like and subscribe if you like our
videos it helps us reach more people and in a world where good seo knowledge is hard to find
i would say that helping us reach more people is one of the most important things you could
do this month there's no debate in it thanks for watching and please look out for future content
you