James Schramko here from
superfastbusiness I have my friend John
lint from 10x Pro do hey going John
I know I know hi how are you good thank
you John I want to talk to you about
something today that comes up fairly
often and whether it's openly discussed
or even known about at the surface yeah
it doesn't really matter but it is
affecting pretty much every marketer and
this is the phenomenon where we put time
energy or money into something and then
we realize that it's maybe not the best
solution but we stick with it anyway
because of the phenomenon of sunk cost
in other words it's very human to try
and justify our investment and keep
going even though we know we're down the
wrong path and the reason I bring this
up is a few reasons one is today on a
coaching call one of my students was
saying how they'd invested a lot of
money in this onboarding funnel as big
PDF document and they'd put so much time
and energy into it they were reluctant
to just go with a low-friction model
which i suggested where they just ask
people to send you know put in their
email and send one autoresponder and ask
them an open-ended question instead of
punching people through this big form
and sending a glossy sort of PDF they
said well I've put so much time and
energy into it I said well here's the
thing if you keep using the other one
and it's not as effective then you're
actually magnifying your sunk costs
you're turning it already sunk cost into
a much worse one and the reason I wanted
to involve you in this John is because
when it comes to websites a lot of us
have been doing it the old way we either
use free programs or very low cost funds
we've got a blog or a wordpress or mix
or whatever they're very easy but not
very useful once then there's the very
complex very expensive ones like the old
agency dinosaur ones where you're locked
in and you've got no control like it's
five grand to do anything you know or
then there's like they're all sort of
glued bits and pieces together with
WordPress and add-ons and plugins and so
forth and you end up like me where I've
got a full-time webmaster who's managing
my website portfolios but even with all
that for my new sites for the last two
sites we've started guess what platform
we're using now in fact
you don't get any points John you know
it's because I recognize the old ways
the old way and the new way is we just
point the domain to your platform and we
take advantage of the already existing
infrastructure that's there and from now
on I've taught my webmaster how to
jockey 10x Pro so if I can think it or
say it or type it into slack it will
appear on our site I don't have to
change the platform but it's also easier
for her now to be able to update and
manage things than the old way or things
always breaking or conflicting or yeah
like it seriously is one of my clients
has got so many proprietary tools that
he had to hire a CTO
that's a chief technical officer like a
hundred and twenty grand area that's
some serious proprietary Intel it is
unnecessary now so I just wanted to
point it out that the action step from
today's discussion is to go and have a
look at what processes are in place what
team members are in place what software
tools are in place in your business what
marketing funnels are in place in your
business that you're still doing because
you've always done it that way and
you've put a lot of time energy and
money into it and what might you
consider instead and I just want to see
if you've got any comments on this John
if you seeing a wave of people and just
before I really the most exciting thing
I saw recently was one of our friends
Justin who has invested a lot of time
and energy into the WordPress platform
and he instantly got 10x Pro he
understood it and created a service
around it because he realized this is
where it's at this is the future yeah
exactly I mean you know you are known as
the number one guy when it comes to work
less and making more I mean there's
nobody else in the world that really
leaves that lifestyle some others are
claiming these days we're seeing those
guys yeah we're seeing those guys who
are working non-stop investing work
let's make more but no to you guys you
if you rent like a man
or Bentley's or whatever yeah you're not
working less you're working like a dog
some of these people slow to figure it
out maybe in a year or two they're gonna
figure out that it's been costing in
their health relationships and even
money that's your hurry
yeah Tory for us well obviously we are
friends so for me I consider us as make
more with less with less tools with less
headaches without the overwhelm that
comes with okay I need to deal with this
plugin I never wanted to do that I don't
want my customers to do that that's what
I say to people let us take care of the
tech stuff let us worry about those
things you worry about what strategy you
should use worry about your offer that
converts worry about understanding your
customers and helping them I'll take
care of the tech stuff and my promise to
everybody is that if we don't have it
and it's something hot and it's
something that is going to help people
most likely we will have it soon in 10x
Pro because I like toys too I like to
play me with my toys I like to you know
have those little things those little
cool things and yeah so that's kind of
like why we're different and that's why
people are really loving our service and
thanks to you and thanks to people in
our community we're growing and we're
adding more cool stuff so I think yes
simplifying is a key important step in
your online business and reviewing your
tech stack and really trying to simplify
things it's so important because
otherwise you get overwhelmed confused
stressed out you quit you give up and
then your business is done right so a
quick summary just in case someone
hasn't been watching some of our other
training with 10x pro you pay one
monthly fee and for that you're getting
hosting you're getting your funnels
pages that can just be one-click
installed you'll get an ability to
collect money PayPal stripe you can do
quizzes webinars you can do upsells
downsells you can have information
products and memberships and the only
thing you need to bring along to the
table is apart from tell the tool where
to put the money is your own
autoresponder because those companies do
a better job of delivering emails and
stuff
I probably missed a few features there
but you can there is all your SEO all
your Pixar
yeah you know the name is in purpose
it's about getting started fast but also
whenever you need in the future you will
have the pro tools that you need for
your business the reason we create an
ex-pro is because we were running an
agency and we need to do very advanced
funnels for clients that's how we
started at the very beginning when
people start to use the trophy we'd
start seeing a difference all those
little details applying tags doing this
automation this segmentation all of that
built in without you having to get
another and another and another tool to
be able to do a specific campaign all of
that is there because we were doing that
for clients and I made for this but it
reminds me of a washing machine I
purchased recently I got a
commercial-grade washing machine that is
so simple to operate
you put the load in and it automatically
senses what you've put in it and it
adjusts the temperature and the time
according to what you put in like even
when it's finished it goes your towels
are ready I'm like how does it even know
that so it's very simple to operate it
makes it amazing results and if you want
to get under the hood and do all the
programming it's there
so it's not dumb but it's making it easy
that's what I think 10x pro se if you
attack an advanced it will do all the
stuff you want if you overwhelm with
Tekken it's not for you you can either
get someone to manage it for you where
the service providers for that or you
can just use the simple features like
the one clicks and put the basic stuff
and you're up and running quickly now so
much for sharing John so watch out for
sunk costs get on to the future
I'm James that's John see on the next
video