Apple Boss: Nah. We will wait. Profits are low.
IPHONE DESIGN GUY: Profits are low? Android users are laughing at us.
Apple Boss: But we are giving them Apple Card.
IPHONE DESIGN GUY: What has that got to do with anything boss?
Apple Boss: It’s a distraction. They will buy the phone anyway.
According to the latest news, there are plenty of good reasons to upgrade the iPhone this
time around. - 120Hz display (it’s basically ProMotion
for the iPhone), o By the way, if you’re on Android – I
know… I know… bear with me. - Better cameras as Apple always improve on
that, - A more efficient A15 Bionic chip,
- And other bits and bobs like “Always-on display” and faster charging!
In my last iPhone 13 video, I was going through the reasons why Apple think they will sell
more new iPhones than ever before.
It looked like 20% increase a couple of days ago.
Turns out it’s even more than that!!
According to some fresh news coming out of some Supply Chain leaks, just yesterday, 100
million A15 chips have been comissioned to be built.
That’s almost 10% of all iPhones in circulation.
And going through my comments, in my last video, it looks like a lot of people are indeed,
going to upgrade no matter what!
Is it the 120Hz display? Is it the better camera? Better Battery?
We will talk about these features here today, and what we know so far but it looks like
there is another main reason to upgrade!
I am Alex, and I do down to earth tech reviews. And I’m here at least once a week.
With another Apple event expected to happen in September, news and leaks about the new
iPhone 13 are starting to come thick and fast.
I did a video covering the latest iPhone 13 news a couple of days ago and already we have
more news.
We know a bit more about the processor now and got some new details on the 120Hz display
production.
By the way, it looks like that event will be online again due to staff not being able
to return to Apple Park.
So, the 120Hz display. Android users stay
with me… I know…
Funnily enough, according to supply chain leaks, for the Pro models that are getting
this upgrade, it is a Samsung manufactured LTPO panel. As it has been for a while.
For those of you who don’t know Samsung (as well as LG) manufacture the displays for
iPhones.
It looks like they will add a Chinese supplier later this year called BOE but that’s another
story.
This information is important as it confirms what we’ve been saying about Apple finally,
giving customers 120Hz display.
I say finally because… The tech has been around for a while.
But what does that mean for people looking to upgrade?
As I discussed in my last video, Apple are targeting a market of 250 million people who
are running an iPhone that is older than 3 and half years.
Which means a lot of those people haven’t really had a good reason to upgrade recently.
With 120Hz display (or Apple could call this ProMotion for the iPhone) I don’t know..
ProMotion Iris XDR?
Anyway, a lot of those people who haven’t experienced 120Hz display before, will flock
to this new iPhone.
It’s one of those features that even though has been around for a while on Android, it
will make the iPhone experience even better and finally give customers a decent reason
to upgrade.
It’s better for gaming, better for scrolling Tiktok,
Sorry about that!
better for content watching…
The screen on the iPhone 12 is already amazing right?
With really good brightness and contrast ratio but,
when you compare that with the Samsung S21 Ultra for example, especially in daylight…
The S21 Ultra beats the iPhone hands down.
I did a series of comparions between these two flagships by the way, I will leave a link
up here for you.
So yes, iPhone 11 and 12 were nice upgrades, with things like a better camera and 5G but
let’s not forget.
We were in a pandemic as well so a lot of people didn’t upgrade their iPhones, as
it’s not essential.
So if you own an iPhone X or older, you’re in that market that Apple are targetting.
If you are in that Market, let me know – Are you upgrading?
I got lots of comments in my last video that suggest that most people will.
Are there any issues with 120Hz display?
Yes… Battery consumption. Samsung and OnePlus for example are able to cope with this, (they
have massive batteries yes! Actually OnePlus 9 Pro batery is the same size as the 12 Pro
Max)
But whilst size matters (despite what some people might tell you) It’s mainly because:
It’s an adaptive 120Hz. So it’s not always refreshing at that rate, but when its needed.
That’s thanks to the LTPO tech which stands for
Low-temperature Polycrystalline oxide. Roll off the tongue, right?
Having said that, Apple do seem to be doing some cool stuff with the A15 bionic… But
we will talk about the chip in a minute.
Apple did a great job on the 12 Pro Max battery, considering its smaller size but that’s
only doing 60Hz so it should be interesting to see what happens with the battery on these
phones..
And how Apple delivers 120Hz, I am not an expert in display technology but I’d assume
they will also use an adaptive configuration meaning, it only goes up to 120Hz when you
are scrolling, reading, watching content or gaming.
Apple already use this tech on the Apple Watch for example. Does that mean we should see
an Always on display on the iPhone 13? That would be cool right?
How about the cameras? Again, if you thought the iPhone 12 had huge camera modules, these
early leaks suggest we are getting a whopper of a camera module on the iPhone 13, especially
on the Pro versions.
Current rumours are saying that we are getting quite a big upgrade on video.
That is fantastic news for creative people. We’re gonna get HDR Tiktok content! Yay!!
Seriously though, that Bionic chip will allow for some crazy processing power for the camera
so we can expect even greater dynamic range on what is already a very powerful camera.
Talking about the processing power, Apple have ordered 100 million of the A15 chips
and they will be using the 5nm process from TSMC.
Without completely geeking out on this and losing most of you, this is the latest available
when it comes to semiconductor manufacturing.
To give you an idea The next advance in this technology is the 3nm process scheduled to
be mass produced towards the end of 2022.
There’s not much more details at this stage but stay tuned and soon as I hear more I will
share it here.
Before we talk about the Always on Display and other bits, just to let you know I already
have a few accessory brands lined up to review their iPhone 13 accessories so make sure you
subscribe so you don’t miss out on that.
Last year some of these videos were very popular and I expect the same this year.
And if you liked this video so far, please let Youtube know by clicking the thumbs up.
This is a one man band and every bit support is much appreciated guys.
Right, always on display.
I think this could actually help with battery consumption.
The amount of times people unlock their phones just to check their notifications, or just
to tell the time must consume a lot of battery in the course of a day.
It’s a shame that according to rumours, this will only be available on the higher
end models because it is a really nice feature.
Let me know what you think but I reckon we will save battery by not turning the screen
FULLY on all the time.
Talking about battery consumption. A better battery is also expected. It’s
gonna be bigger across all models!
And more importantly with the A15 chip, an overall 15% to 20% efficiency improvement
is expected, even with the Always on display.
But the news that I think most Apple users will appreciate is the faster charging.
If this rumour is true… it’s not incredible but based on my S21 Ultra I think a 25W charger
would mean you could fully charge the iPhone from 0% to 100% in about an hour.
Ok let’s play a little game. So these features are great but what would make this iPhone
even better?
If you could have a wish list for iPhone 13 what would you have on that? What would be
nice to see? For me I would only add one thing….
For me Touch ID would have to be there.. Either on the power button or under the screen would
be amazing.
But sadly it looks like Apple are doubling down on FaceID guys.
Could this be because of their future roadmap of Apple Glasses? Not sure there’s a connection
there really.
But it does feel like a massive opportunity missed.
Not just in the tech community but as consumers, it is such a nice feature!
It works every time on my S21 Ultra. 99 times out of 100, it just works.
It has facial recognition too but in the supermarket wearing my mask..
Finger. No problem.
What would be on your wish list?
I really don’t know why but Apple seem to really go against what their customers want
sometimes. It was the same with 120Hz display.
Turns out, there was a secret Apple meeting about this….
And guys, this is just a bit of fun, if you’re not interested in this, just skip to the next
chapter.
Apple Boss: Alright, let’s finalise the design for the next iPhone 13.
iPhone design guy: It’s been a few years, man. We have the technology. We have the cash.
We’ve got Samsung and LG, they gave us the display tech… everyone! Ready to give it
to our customers.
It’s an investment but… hear me out man, it’s worth it! 120hz display.
Apple Boss: Nah. We will wait. Profits are low.
IPHONE DESIGN GUY: Profits are low? Android users are laughing at us.
Apple Boss: But we are giving them Apple Card.
IPHONE DESIGN GUY: What has that got to do with anything boss?
Apple Boss: It’s a distraction. They will buy the phone anyway.
IPHONE DESIGN GUY: Silence… Shall I bring it up again?
Apple Boss: If it’s the notch again…
IPHONE DESIGN GUY: It’s the notch yeah – we c-….we can remove it. WE could have removed
it 4 years ago.
Apple Boss: Get me security… Don’t foget the itaser.
IPHONE DESIGN GUY: Boss. We will make it smaller!!
And like that guys, that’s why it took them so long!!
It’s just a bit of fun guys. But there’s some truth in that, I think in recent years
profit has become more important than customer experience at Apple.
As they say.. it’s just business.
Another wish list for me is for the iPhone to become more ergonomic and lighter.
Especially at the Pro Max size. It’s 8.1 ounces or 230 grams.
I love the bigger display but one thing that took away from the experience and ultimately
got me to switch to the S21 Ultra was that it was nicer to hold. Simple as that.
I know it looks awesome from a design perspective, but man… it’s a beefy boi.
According to Patently, it looks like the iPhone could get lighter next year as Apple plan
to use titanium instead of aluminum and stainsless steel.
There are some challenges to overcome with that material as it’s very fingerprinty
and not very attractive looking but Apple have been looking at some patents to overcome
that.
And I am sure dbrand are rubbing their hands to solve that fingerprint issue. Pun intended.
So it does indee look like the time is right. There are a lot of old iPhones out there and
people have been holding off in the last year or so. Everything seems to be working in Apple’s
favour right now.
Could Samsung and their new launches in a week or so disrupt that growth?
I am not sure, what do you think? Are you upgrading now or will you be skipping this
one?
I will be covering the iPhone 13 very closely on the channel, before the launch, during
and after the launch! Who knows, maybe even review one…
I will see you and your smiling faces on the next one!