Today I want to teach you the evergreen business model so you can enroll coaching clients in
your business month after month without ever having to go through a stressful launch ever
again.
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All about helping you go from passion to profits in your coaching business.
Do you know what a launch is?
Have you ever seen other online entrepreneurs do a launch of their programs?
It's where they open the doors for a week, maybe two weeks.
There's lots of hype, lots of marketing happening.
The program closes and then it goes away for a little bit and then they do it all over
again.
And you're thinking, "Hey, launching is great.
Launching seems exciting and it promises a big cash injection in your business quickly.
You see them announcing big results, lots of clients coming in, lots of sales happening
in a short amount of time.
But once you look behind the scenes and once you maybe experience a launch yourself, you
might wish for a less stressful approach.
Maybe you felt tired, frustrated and exhausted after launching.
And maybe you are tired of putting so much pressure on yourself in such a small amount
of time.
"Oh my god I hate launching.
I don't ever want to launch anything ever again.
Please don't make me launch anything.
Please."
I've launched my programs in the past and I found a much better solution to this problem.
The solution is the evergreen business model and I want to show you today how you can use
that in your coaching business so you never have to launch your programs ever again.
If you're not familiar with what a launch actually is let me share a little bit more
about what that looks like.
When you launching your programs you might be launching them either for the first time
or you might be launching them again.
There's lots of programs out there that are launching once or twice a year and when you're
in a launch you will see these entrepreneurs doing lots of webinars.
There's lots of emails coming out.
There's lots of live streaming, lots of affiliate marketing.
Lots of effort that's compacted in a very short amount of time.
There's also lots of pre-planning that's happening before the doors even open and before the
programs actually become available for sale.
So there's lots of planning and then lots of effort and work compacted in a one or two-week
time frame.
When the doors open that means the program is available and then you can actually enroll
in the program.
So you're opening the doors and you might launch them with VIP early bird pricing.
So prices might increase over time.
Bonuses might be going away.
You want to use things like scarcity and time running out and prices increasing and bonuses
coming and going and whatever tactics you want to come up with to make this launch very
successful.
Because you only a very short amount of time, one or two weeks, in which you can hit your
sales goals for the year.
There are several pros and cons of launching and using a launch business model.
The pros are two things.
First of all, ideally you'll have a big cash injection in your business.
When everything goes as planned you should be selling a lot of clients into your programs
in a very short amount of time.
You have a lot of cash flow and a lot of money coming into your business all at once.
You also have seasonality which is great for planning because there's going to be a pre-planning
phase, an execution phase during your launch and then also a phase where you deliver the
program and you're coaching your clients and then you're doing it all over again.
However, in my opinion the disadvantages outweigh the advantages.
There are three key disadvantages to launching your business.
Number one is stress on you.
There's lots of work and long hours involved in a launch.
And number two is that you're putting all your eggs in one basket.
If you're launching only once a year or even twice a year, there's a lot hinging on the
success of your launch.
What if you don't make it?
What if the launch fails?
What if you're not hitting your income goals?
Well, can you launch again?
You could but then you're burning your audience out.
What happened to me in the past is that I launched my programs and I did not hit my
income goals.
I did not enroll enough clients and I was forced to launch again.
And you can't be hitting your audience and your email list and your social media followers
with new offers and new sales every single month.
So you have audience burnout.
You're burning out yourself.
And you have lots of risks when you're launching your business and everything has to be happening
in one or two weeks twice a year.
To me there's too much stress, there's too much overwhelm and I prefer something that's
a lot more evergreen and flowy and the key word really is ease and grace in your business.
So my solution was to implement the evergreen business model so let's talk about that some
more.
By the way have you experienced a launch before or are you just planning to launch your programs?
Let me know in the comments.
Let's have a conversation.
Tell me what you think about launching, what your experience has been like and let's talk
about it.
At the core of your evergreen business model is an evergreen program meaning you have a
coaching program you can execute year-round without opening and closing the doors.
And our Brand Your Passions program is the perfect example so let me show you how it
works.
The Brand Your Passion's mastermind is an evergreen coaching program that we never close
and we never open.
It's always available year round.
As our sales funnel brings us the right leads, we easily enroll them into our program and
they progress through it and they graduate.
Now Brand Your Passions includes several different coaching methodologies which make it evergreen.
Number one, at the core we have a curriculum.
So your coaching program ideally needs to have a self-study component which is videos
and workbooks or one or the other where your clients can self-study and go through your
signature system and actually take the steps one by one by one and you can drop clients
into this process at any point in time.
So you should have an online hub, a membership site where your clients can log in and then
the information drips to them over 12 weeks, 8 weeks, 16 weeks, it doesn't matter.
But they go through and they consume the information as it drips to them.
As a coach of course you want to be with your clients and you want to have coaching sessions.
So I recommend you have one-to-one coaching calls with them plus group coaching because
with the evergreen business model you'll have many clients going through your program all
at the same time.
So why not bring them on a call?
Bring them into a group coaching call where you can answer their questions and they can
each benefit from each other in the questions that are being asked on that call.
Of course in order to fill your coaching programs and to have ongoing client flow, you need
to have an ongoing lead flow and that's why it's so important for you to have an automated
sales funnel, an online marketing funnel in place to feed your coaching programs and have
interested prospects approaching you to work with you every single month.
If you're not sure how to do that, watch my video how to create an online marketing funnel
for your coaching business where I break down how to build your lead generation funnel step
by step.
Once you have your evergreen program ready and your lead generation is in place, you
can then take those discovery calls and decide day after day which clients are perfect for
you and who is going to be enrolling into your programs.
And with this set up, it's literally an easy flow.
It's a very consistent flow of clients coming to you, a very consistent flow of money coming
into your business and it's a low stress and low frustration approach to running a very
successful coaching business and you can scale your business that way.
When you have your online marketing funnel in place and your program is set up for scale
and enrolling more and more clients, you can scale your business.
You can go from 10 clients to 20 clients to 30 clients or more.
It's all in your hands and that's the real beauty of having an evergreen coaching business
model.
"Oh evergreen business model, where have you been?
I've missed you.
I'm so glad you're back."
Now you understand the beauty of an evergreen business model and why it might be for you.
You might be thinking forget about the launches.
I want to have easy flow.
I want to have leads coming in.
I want to enroll them into my programs and I want consistent income month after month
so I no longer have to be stressing myself out with those launches.
And if that's you, that's great.
But you need a marketing funnel for leads and consistency, right?
And I have something really special for you.
Down below in the description there is a link to our marketing funnel guide.
And in that guide I break down step by step what it takes for you to build an automated
marketing funnel.
So you have the lead flow and the prospects coming to you every single month and saying,
"Hey, what do you have to offer?
How can I work with you?
How can I start in your coaching programs?"
That's key for you to have a successful evergreen business model.
So go below in the description.
There's a link and download your marketing funnel guide right now.
I hope this video inspired you and showed you what's really possible for you with the
evergreen business model.
And if this is for you and you have any questions, comment on the video below.
I would love to have a conversation with you and help you get started with your evergreen
business model.
If you like the video, hit the like button below.
Don't forget to subscribe and I'll see you next week.
Take care.
Do you want to build a successful online coaching business, but you're not sure how to get started
and you're scared of wasting time and money on the wrong steps?
Let me be your coach and show you the right steps to quickly launch your business, attract
the perfect clients and multiply your income.
To learn more, go to coachingbusinesstraining.com.
Consistent clients, check.
Ongoing involvement, check.
Consistent income, check.
Who wouldn't want an evergreen business model?