It’s important to regularly review your AdWords account’s performance data to find
opportunities to make improvements.
And running and analyzing reports is a great way to stay on top of how your ads are performing.
To help you make the most of that data, you can use a simple yet powerful tool called
the Report Editor.
With the Report Editor, you can:
Drag and drop to quickly create custom tables and charts,
Slice and dice your data with advanced filters, sorting, and multi-segment analysis,
Visualize your data with line, pie, and bar charts.
And you can do all of this right from your browser -- No need to export data to an external
spreadsheet!
Want to learn more?
Click this link to follow along in your account.
To find the Report Editor, click on the “Reports” tab at the top of your account.This will take
you to a list of your saved reports.
Next, click the “+ REPORT” button.
Here, you can choose how to visualize your data.
For now, we’ll choose “Table.”
Let’s take a look at the different sections of this tool.
The large gray area is the canvas.
This is where you'll drag tiles to create tables and charts.
The section on the left is called the “sidebar” and it contains tiles and filters.
You can toggle between “tiles” to see dimensions and metrics, and “Filters”
to see filtering options.
If you want to hide this sidebar at any time, deselect both buttons.
Let’s take a closer look at the sidebar: Under the “Tiles” button, you’ll find
Dimensions and Metrics.
These are draggable tiles that you use to build your report.
Dimensions are generally words that categorize and describe data, like device.
And metrics are numbers that measure the data, like clicks.
By adding multiple dimensions onto the canvas, you can build a table with many different
segments
Under the “Filters” section, you can refine your data with filters like “Device” “Day
of the Week,” or “Conversion Category.”
And finally, we’ve got the shelf.
This is the area above the canvas.
The shelf shows you which tiles have been added to your report.
It’s only displayed when you’ve dragged a tile onto the canvas.
You can rearrange dimensions in the shelf to easily pivot your table.
Once you’ve created your report, you can make your data pop by presenting it in different
formats.
Use the chart drop-down to view your data as a table,
a bar chart,
a pie chart,
a line chart.
Charts can help you find trends that might be difficult to spot in a table.
You can always start with a chart completely from scratch.
Charts can be edited by dragging and dropping tiles, just like a table.
At any time, you can change the date range, or save your report.
And that’s it!
Ready to get started with the Report Editor?
Click this link to begin!
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