Comfort is the enemy. Now, oftentimes when
I make a statement like that, it elicits
a mixed response in people. For some
people it might make them feel
uncomfortable. For others, they're thinking,
"Well, why am I doing this all for them?
Why am I going through this discomfort
right now to achieve my goals and dreams?
I thought I was doing that so that one
day I could finally be comfortable."
You might disagree or you might agree
with that statement, but regardless, I
want you to have an open mind because
this belief system, and taking this on,
can change your entire life. In fact, it's
made a huge difference in my life. When I
really acknowledged this and accepted it
in my life, it allowed me to go to a
whole new level. Now it's a very
counterintuitive thing: comfort is the
enemy. Because for most people, they want
to live a comfortable life. You want to
live a life where you can start a
business and maybe you acknowledge and
accept the fact that it's going to be
uncomfortable at first because
everything is brand new, and you go
through that process and that journey,
and there's ups and there's downs and
there's failures. But you're doing it with
the aspiration that one day you're going
to build your business, you're going to
create passive income, and you're going to
have someone run your business for you,
you're going to make a certain amount of
money. Then one day you're going to
be comfortable. You're going to be able to live a
life where you just get to do nothing,
or whatever you want, or sit on the beach,
or retire, or whatever that
might be. If you're pursuing right now a
fitness goal or a health goal, you might
think, "My God, right now it's
really uncomfortable because I got to go
to the gym and I got to push myself and
I got to lift weights that I'm not
comfortable lifting. It hurts and
it's painful and I got to recover. I
got to push myself beyond my comfort zone.
I'm doing that so that one day
I'm going to have that fit, that athletic
body. I'm going to have the vibrancy, the
vitality, and I'm going to be comfortable.
Or you might think, "You know what? It might
be uncomfortable right now to pursue a
relationship. I got to face my fears. I
got to be vulnerable. I've got to go
through this whole uncomfortable process
so that one day I can attract
that person, that man or woman of my
dreams, and I can finally be comfortable."
See, this is an illusion that people have
about life. They think that on the other
side of their goal is this life of
comfort. They think that the
struggle that they're going to have to go
through now, today, that you might be
going through
right now, is just a temporary struggle. It's a
temporary process of you have to go
through it, and then on the other side
life is easy, life is effortless. Like
I said, it's the biggest illusion that's
being sold to you. Oftentimes people,
they buy into themselves. They sell that
to themselves because it creates sanity
of why you're doing what you're doing.
Because on the other side there's going to
be this magnificent comfort and pleasure
that you're going to experience.
You see, the challenge with that thinking, the
challenge with that belief system, is
that once you achieve your goal, once you
make it to the other side, you create
that lifestyle, you make that money, you
create that passive income, you
acquire that relationship or that body,
there's going to be a moment when you're going
to take your foot off the gas. Because
you're going to think that you made it.
You're going to think that "You know what?
I went through the grind, I went
through the hustle, I achieved this life
now, and now I can finally be comfortable.
I can get a TV, and I can sit around,
watch TV all day, and just finally do
what I wanted to do. I could now enjoy
the foods that I wanted to enjoy. I can go to
the expensive restaurants. I can
sit on the beach all day, or I
no longer have to go through that. I could
just play video games and live a very
comfortable life. You see, when you
believe that, you take that on, that's the
beginning of the end right there. In fact,
I remember Robert Herjavec from Shark
Tank, he said that comfort is the
beginning of the end. The moment you get
comfortable, change something. Change
something so that you're uncomfortable.
Because the moment you get to that point
you stop growing, you stop
evolving, you stop pushing yourself.
What happens when you stop growing and
evolving is you don't feel alive. You
don't feel happy. You're missing out on
that sense of fulfillment. I can't
tell you, I'm sharing this from my
experience as well, and people that I've
coached and worked with, that have been
through the exact same process.
There's times in my life where I achieved a
high level of success or I achieved a
certain goal, and I thought, "You know what? I've
made it now and I just want to be
comfortable." What happened was that it's
that it's only so long before you start
going back to your old self,
where your progress, your results, the life
that you've created, the person that you
become, that process starts to diminish
slowly but surely. Then you find
yourself in a place of boredom. You
find yourself in a place of lacking that
fulfillment and happiness because human
beings, we require challenge. We require
adversity. We require discomfort.
Instead of looking at
discomfort in a negative way, why not
embrace it? Embrace it as a gift that
allows you to grow and maximize your
potential. I know for myself,
I remember when I was on the
journey of really trying to make it
happen and achieve success, I was doing
these things like intense morning
rituals. I was going to all these
different seminars, and learning, and
growing, and hiring coaches and mentors.
I didn't even have a TV. I
thought TV was just the biggest waste of
time. It was holding me back from my goals.
I'd sleep less. I had accountability
buddies. I was setting these visions and
goals and doing incredible things,
taking massive action towards my goals
so that one day I could achieve them all
and be comfortable. Then what
happened was, once I achieved a high
level of success and I became
financially free, and I bought a new car,
and I lived in this penthouse, and I did
those certain things, then I thought to
myself, "You know what? I no longer need to
do those things that I did before. I just
thought that I had made it. Now
is the time I can buy a TV and I can get
500 channels, and I could now do
whatever I want to do, and I can sleep in
now. I dont have to do
rituals. I dont have to all these
sort of things." That was my thinking
before. Then what happened was I found
myself in a place where I was actually
depressed for a period of my life. I was
like, "You know what? I'm just bored. I've got
this beautiful penthouse. I've got this
nice car. I've got this amazing
relationship. I've got this great body.
I achieved all these things that I
thought that I wanted to achieve and
I can just finally be comfortable." But the
challenge was that I slowly regressed
back to where I was before. I stopped
feeling that sense of aliveness
and that sense of purpose, and mission, and
excitement, and the challenge that I
had to go through in overcoming those
challenges, and really growing and
evolving myself. I think that
comfort is a trap, comfort is the enemy,
and that in our lives we always need to
be growing. We always need to be evolving.
The only way that you grow is by stepping
outside your comfort zone. We all have
this realm of comfort. The more you grow,
the bigger this realm of comfort becomes
for you. Right now your comfort
zone might be relatively small, but
the more that you push it, guess what? It
becomes bigger. Things that once
were uncomfortable for you now become
comfortable because your realm of
comfort has expanded. The challenge
is that when you stop pushing that
comfort zone, and you stop facing that
discomfort, you stop growing, and you're no
longer happy and fulfilled. I believe
in life we always have to be growing.
We always have to be evolving. We have to
embrace that discomfort. We got to
embrace the struggle. We got to embrace
the uncertainty, the unknown. Whatever's
occurring in your life, I don't care how
successful you become, that is why, by the
way, the most successful people in the
world that you might see today,
they're all working their butts off.
They're all growing. They're all evolving.
They're all doing incredible things.
They don't need to do it. They don't need
do it because they already have all
the money in the world. They already have
all the success but they're still doing
it because they understand that growth
is a part of life. That if you're not
growing, than you're dying. Perhaps
this belief system might be
counterintuitive for you, might be
different. You might not even be open
to it based on where you're at right now
in your life. But I want you to open
yourself up to it a little bit and
understand that discomfort is here to stay,
discomfort is here to stay, and
that you can't be living your life for
comfort. One of the best
decisions that I made in my life a long
time ago is understanding that in
order to be alive and happy in my life,
I'm going to have to do things that I
don't want to do. I'm going to have to do
things when I don't feel like doing it,
when I'm tired, when emotionally I might
be off
or going through a hard time, or
whatever it might be. It's in those
moments in life where you just want to
be comfortable and just sit in front of
the TV, or watch Netflix, or play video
games, or eat that junk food
that might make you feel good
temporarily. But I understood that
someone who's successful, someone who's
living off their highest self, they still
do things when they don't feel like it.
They still push themselves past those
uncomfortable feelings and emotions.
When you do, on the other side of that is
that sense of aliveness and
freedom unlike anything else, where you
just feel incredible. I'm sure you
know that feeling when you didn't want
to do it. You didn't want to go to the
gym but you push yourself anyways. You
always feel great about yourself
afterwards because you did something
that was right. It was making progress
in your life towards who you want to be.
It's a different mindset. It's a
different belief system that I hope that
you'll take on, is understanding that
it's not all about being comfortable.
Maybe it's okay to be comfortable
for a little while. I'm not saying
that you shouldn't celebrate. I'm not saying
that you shouldn't experience any
pleasure in your life. Don't get mixed up
with that. I'm not saying that you
shouldn't have that. I think that's a
great thing to reward yourself, to
celebrate. I'm not saying that you can't watch
TV or eat that meal that once in a
while or play the video games once in a
while. Once in a while is okay as long as as
it's not the everyday, as long as it's
not the norm for you, and it holds you
back from growing and evolving in your life
to being who you want to be and
experiencing your potential. Keep that
in mind. You always have to be growing.
You always are going to be facing
discomfort and challenges in your life,
the struggle. Embrace it. Embrace it. Take
it on. Acknowledge it. Accept it.
Understand that it's a gift, a blessing
that we've been given that can allow us
to really grow. In fact, I remember seeing
a study. I forget the exact study, but
people that when they were tired, when they
retired I guess around 65 years old or so,
a few years later, a lot of people, they'd
die. They'd die after they retired because
they no longer have a purpose. They no
longer have challenge. They no longer have
obstacles
and something that they're
moving towards to become better at. They
just get bored. They're retired
and they're sitting around all day reading the
newspaper and watching TV. They have
nothing that's really challenging them
and allowing them to grow. It's not
about comfort; it's about growth and
understanding that discomfort is part of
that process. If it is, then take it
on, embrace it, and acknowledge it. I
want to thank you for watching this
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forward to talking to you again soon. Take care.