You pretty much get one chance to make a good impression when somebody visits your Facebook page
And you can do it perfectly with a Facebook Cover Video. Here's how to set it up
Welcome to Five Minute Social Media
I'll teach you how to do the best possible social media in the least amount of time
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Let's get into Facebook Cover Videos by the end of this video
you'll know how to make a fully optimized Facebook Cover Video including
what size it should be
and how long it should be. It can take a lot of work to get somebody to your Facebook business
page. Somebody may have even liked your page and they may even see your posts in their feed,
but have never actually visited your page. They may not have liked your page, but somebody might have shared your page
Whatever it is by the time
they get to your facebook business page you want to make sure they get a great first impression
and if you have a great Facebook cover video,
they're almost forced to watch it. Now you may already have a video about your business, and you just think, "Oh
I'll just upload it
I know how to do that."
But it's probably not ideal for Facebook cover videos. First of all it's probably the wrong size.
And I mean dimension wise not file size
which means that important parts might get cut off. The video you already have might be too long or too short
which means it won't work at all. The video
you're thinking about uploading may require sound and while Facebook cover videos can have sound,
most people will view them without sound, so if sound is essential
it's not a good Facebook cover video. So really think twice before just uploading a Facebook cover video
that's some video that you already have. A still photo may be better for your business than a video
that's not optimized for that placement on your page
So if you're gonna create a Facebook cover video, start thinking about what you want potential customers to know about you
Imagine you're in an elevator with them for 15 seconds. That's all you've got
What do you want them to know before they get off at the 10th floor. If you're a restaurant you probably want to show them
videos or pictures of your food. If you're a personality you probably want to show them clips of you being you,
or things that represent your brand. If you're a wedding photographer probably want to show some of your best wedding photos
you've taken
or maybe it's video of you behind the scenes of couples having fun with you as you take their pictures. So first decide what should
be in your video. When you create your video the dimensions are really important and Facebook gives you two sets of numbers
And I'm found that one of them works really well
and the other one is terrible. Facebook will say the minimum size should be 820 by 312 pixels and the
recommended size is 820 by 462. Now logically you always go, okay well
I want to create the biggest possible size for the best possible quality, at least that's the way my instincts go, but in my experience
you're better off
producing the Facebook cover video at the minimum size, so it's the same width, but the screen will be a little bit shorter
but that means it won't get cropped off on any of the potential platforms, or devices that people will watch it on.
Now I mentioned that your video shouldn't require sound but go ahead and take some time to add sound
just in case people
do have the sound on. I've never seen a
silent film that wasn't better with music or sound of some sort. The video needs to be a minimum of
20 seconds long and a maximum of 90
seconds long. I'd suggest keeping it closer to the 20 second mark perhaps with a call to action at the end if it's gonna be
closer to the 90 second limit,
then make sure that the beginning, by about the 10-second mark, you've given them something really cool to keep watching for. Maybe the video is
like, "Top 4 Reasons to Not Hire Me as a Social Media Coach and Consultant
Now that's kind of a catchy title because it's not what you'd expect for a video for me to say and then assuming the first
one on the list of four is good,
you'll probably watch to find out what the second third and fourth one are.
Once you've got your Facebook cover video all set uploading is easy. Hover over your cover photo
and you'll see change cover show up up here. From the drop-down choose "Upload Photo/Video, find the video on your hard drive
Once it's up, it'll automatically start playing, you can drag it to reposition it if there's room to do that. This one
I made the minimum size so it does not drag it all. Once you've got an in position click "Next"
Down here on the lower left you can choose whether you want the video to loop or not
You can also choose a thumbnail here. You'll have ten options. You can cycle through
Hit publish
and you're done!
A couple other things to know: the video will autoplay when somebody goes to your page
So they may not even be staring at it until they're 2 or 3 seconds into it
Now if somebody's Facebook account is set so that videos don't auto-play
they will see the thumbnail that you've chosen. So make sure to choose a great thumbnail for your video
Kind of like whatever you would have had as your cover photo
on Facebook before you had your cover video, because that's what they're gonna see. They'll also see that if they watch the whole video and
you don't have it on loop
that'll be the photo that shows up at the end. So go ahead and get started
creating your Facebook cover video. You can do it in just about any video editing software.
Now if your software doesn't allow you to
specifically determine the dimensions before you start, go ahead and just make it widescreen. You just have to adjust
text and things like that so that it looks good
o any device. Once you've uploaded it make sure to try and watch it on a computer, a tablet ,and on a smartphone so that you
know that it looks good on every single possible platform
Thank you for watching
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and I'm gonna keep making videos showing you how to do the best possible social media in the least amount of time