(gentle music)
- Hey, do you know how to script your videos
in a way that retains your audience
so that they keep watching, and not only that,
that they're driven through to your call to action?
This is the way that you're gonna get those raving followers
that you're gonna build your movement, and not only that,
nurture your audience to become customers.
So if you wanna know my simple steps
to creating your scripts,
come with me, let's go to my office.
I'll show you.
How do you script your video in a way
that's gonna keep people retained throughout your video,
that they don't just click on it
and we have that goldfish kind of attention span
and just click off immediately?
You wanna keep people retained throughout your video,
that you can drive them to the call to action,
that YouTube sees that your video has authority,
and it's gonna rank your videos higher
and push it in front of more people.
That's exactly what we want, right?
So I'm gonna teach you how to script your videos
so that you get the people watching your videos
and retained all the way throughout.
And I'm gonna teach you in two different formats,
in a how-to format and also for a thought leadership,
thought reversal type format.
And if you wanna skip the guesswork
on how to create a lot of content
in a little amount of time, click the link below.
I'm gonna offer you my free 45-minute masterclass,
how to create 60 days of social media
and video content in only eight hours.
This will teach you how to save the time,
how to create with efficiency,
how to upload and optimize to YouTube,
exactly what you need to save time and money
while getting your message out there the best way.
So here's the thing that's most likely missing
from your message that's gonna help you get instant results
is thought leadership, thought reversal.
We script all of our videos,
all of our thought leadership videos
with NLP, thought reversal, and Sleight of Mouth.
And you can go check out some of those videos
on my channel and see exactly how we do that.
The best way to learn is by studying exactly
how other people are doing it.
And so I have a ton of videos
that you can learn from right there.
And the way that we do this is by framing your message
in a way that isn't dragging your audience kicking
and screaming to the water and forcing them to drink.
You're showing them the path and awakening their thirst.
This is the way that you're going
to elicit that emotional response
that's gonna drive them to the call to action
that you want them to take.
So here's an example.
You could say something like this
where you're just showing them.
You're telling them exactly what you want them to know.
Okay, so this is an example of forcing
and dragging and kicking to the water,
is you've gained weight,
and it's not healthy or attractive
for you to keep eating doughnuts for breakfast,
so stop eating doughnuts.
Okay, that's example one,
which, I mean, if you like doughnuts for breakfast,
that's one thing,
but here's the way that you are showing them in a way
and crafting your words in a way
that elicits the emotional response
and gets them to come to the conclusion on their own.
Because people like being shown, not told, right?
So here's the example.
This is a script that we wrote for a client.
The crash you feel, the unstable energy and brain fog
when you choose to force the enemy of your progress
into your body for breakfast,
the processed sugar, the chemical-laced fat,
and starch shaped into a simple tire or round ball,
that's your body begging you to own who you're meant to be,
to free yourself from the bondage you feel
in your very own body,
a cry to be able to fuel your body and spirit
to run for the fun of it,
to move freely and embrace every inch of you
from head to toe.
Each morning, the choice is yours,
life and abundant health and joy
or the enemy of your progress?
So which message do you think is gonna hook your audience
and drive them through to that call to action better?
When people learn things
or come to a conclusion in their own way,
it lands a lot more solid
because they learned it in an experiential way
instead of just telling them.
You know how as a kid maybe Mom would say,
"Don't touch the stove, it's hot,"
and we had to do it ourselves to learn the hard way
so that we would never do it again.
So that's exactly how you wanna script your video
so that you're showing them, not telling them,
leading them to the path, but not forcing them,
not telling theme exactly.
And you can get some more examples of that
on my YouTube channel to see some other
of these thought leadership videos that we've done.
Now I'm gonna go into how to script a how-to video.
And if you're just starting your channel,
how-to videos are a really great way
to build the foundation of your channel,
especially because YouTube is a search engine.
This is how people are finding content all the time is
by searching into Google, searching into YouTube,
and finding content that is typically the solutions
that you're providing in these videos.
First, you're gonna start by introducing yourself
and your credibility.
Why is it that they should be watching you in this video
as opposed to all the other YouTubers out there?
Are you a bestselling author on this topic?
Are you a mom that's experienced this
with your kids over and over again?
What can you do to kinda share a story
or tell them why they can relate to you,
why they can trust you with this topic?
So first introduce yourself,
then introduce the topic that you're teaching
and what they're gonna get out of it
by staying throughout the video,
what exactly they can learn,
or even give a teaser of something
that you're gonna say at the end
that if you stay till the end of this video,
I'm gonna show you exactly, fill in the blank.
And here is also where I like to implement the teaser
for what kind of lead magnet,
what kind of freebie you're gonna offer in this video.
This is the best way to build your email list
and be able to nurture your audience watching,
especially because people aren't watching all the way
through YouTube videos.
This is the best time to do it,
while their attention is still fresh.
So for example, at the beginning of this video,
I told you about my masterclass that you can watch
to learn exactly how to create 60 days of social media
and video content in eight hours by clicking the link below.
And always do that point.
Tell them exactly where they can get it from.
If you wait until the end,
people might have dropped off already,
and so not many people are gonna hear that call to action,
so I like to put the call to action close to the front
when their attention is fresh.
So you've introduced yourself, you've introduced the topic,
and you've also teased the lead magnet,
told them where they can get it,
and then go right into the content.
This is the meat and the potatoes.
So I like to break it down into step one,
step two, step three
and tell them exactly how they can do that
in the most simple, to the point way.
Once you're done all of that, recap.
Recap the solution that you just provided.
Give them everything as simple as possible
that they just learned.
And then you're gonna close out the video
with two calls to action.
The first one, you're gonna reiterate that freebie
that you mentioned at the beginning of the video.
Tell them again, now that you've learned all this,
the next step is to get this.
You can click the link below to get that.
And then step two, the second call to action is ask them
to like, comment, and subscribe to your video.
And so this is gonna show YouTube
that's lots of people like this content,
put it in front of more people.
It's gonna show those signals to other people
that show this video has social proof.
It's one that other people love.
That's why you should go watch it.
So get people to like, comment,
and subscribe to this channel.
And that's exactly how you're gonna script your video.
All those steps, so simple.
You're introducing yourself, introducing the topic,
introduce your lead magnet.
Step one, step two, step three.
Recap, reiterate the lead magnet,
and then ask them to like, comment, and subscribe.
Oh, which is exactly what I'm gonna do now.
Thank you so much for watching.
If you liked this video, hit the thumbs up, comment below,
and subscribe to my YouTube channel for more videos.
(inspiring music)