- Have you ever looked at how many settings there are
for Facebook business pages?
Wow.
In this Facebook Business Page Settings tutorial,
I'm gonna walk you through them, so you know
which ones are important to pay attention to,
as well as which ones you can ignore, all right?
Let's get into it.
(upbeat music)
What's up busy people?
Welcome to Five Minute Social Media
where we help business owners attract more paying clients
using the world's simplest social media strategies.
So if you wanna grow your business faster with social media,
take a second, hit Subscribe, click that bell.
(bell rings)
That way you'll be notified each week
when we release another helpful video.
My name is Jerry Potter.
Yes, it rhymes with the boy wizard
and in this Facebook Business Page Settings tutorial,
I'm going to walk you through all of the different
important settings so you know which ones are important
and which ones you can ignore.
Now, I am doing this on my Facebook business page.
They'd look a little different depending on your industry,
sometimes the page category and where you are in the world.
So if yours looks a little different
and I don't cover something,
feel free to ask me your question down in the comments.
So from your business page,
first, you wanna click Settings at the top,
just for anyone who's not already there.
And because there are so many settings in here,
I'm gonna go very quickly through some
and others I'll slow down when they're more important.
But that's the great thing about recorded video tutorials
is you can pause and rewind as much as you need.
So starting here, we're on the General tab.
So everything here is part of that General tab.
Page Visibility.
This is whether your page is published or not.
Visitor Posts is where you determine if you're gonna allow
other people to post on your page or not.
If you wanna have a little more control over things,
then you can click this box to review posts by other people
before they're published to the page
or if you don't want people to post at all,
you can just disable everything.
I always say leave things open until you have a problem
because when you start locking things down,
in sort of a censoring way,
you're losing some of your authenticity.
Post and Story Sharing is where you decide
if people can share your posts to their page
and their stories and generally as a business,
that's something you'd want, right?
And you can choose separately
between letting them share your posts and events
versus letting them share your page's story,
if you are posting to Facebook business page stories.
Audience Optimization for Posts.
This gives you the ability to sort of do some targeting
and some restrictions when you put up certain posts
but it's never really worked that well.
Messages, whether or not people can contact your page
with the message button.
Generally, you're gonna wanna leave that turned on
unless you're a page where you're not gonna reply
to messages, better that people can't message you
than that they can message you and then you don't reply.
Tagging Ability.
This is whether or not people can tag your photos.
So let's say you put up a photo of an event and somebody
wanted to tag themselves or a friend in the photo,
you'd wanna turn that on.
So I'm gonna actually turn that on.
This again, in my mind falls under the rules
of don't overly restrict it unless it becomes a problem.
Others Tagging the Page, this is checked by default.
You probably wanna leave it checked.
The way I see it working is somebody says
looking for recommendations about something on Facebook.
Then their best friend recommends your business.
You want that friend to be able
to tag your business page in their post.
So I always leave this on.
Right below that, if somebody shares an Instagram story
where they mentioned your business on Instagram
and then when they share the story to Facebook,
you want it to also link
to your Facebook business page, check that.
Now, this only applies if you have a business profile
or a creator profile and it's linked to your business page.
Country Restrictions.
You can either hide your page from certain countries
or you can only show it to people in certain countries.
Age Restrictions.
If your content is not appropriate to everybody,
you can add an age restriction here.
I strongly recommend it if you are a company
like an alcohol company because if you put something up
and for example, boost it and it gets boosted to people
that are under age, to minors,
they will shut down your ad account.
Page Moderation.
If you ever wanted to block posts or comments
containing the following words, you could do that.
So it could be profane words.
It could be a name of your competitor, I guess.
It just means if somebody does comment using one of those,
then an admin gets to see it before it goes up.
If you've got a lot of them or you're bringing them
from another page, you can upload a CSV file as well.
Again, I leave this stuff empty
until I have a reason to add it.
Profanity Filter.
If you want to make sure that anything with profanity
gets blocked, then you can do that.
I like to have mine on medium to start.
Choose whether your page is recommended to others.
Of course, why wouldn't you want that?
Unless you're hiding something.
Page Updates, this is one that it's different for everybody.
But basically, when you update your phone number,
update your hours, different things like that.
When you have a brand new page,
you'll see a lot of them like this.
So if you don't want a post to go up when you do that,
then you just uncheck that box and that's what I usually do.
Posts in Multiple Languages.
This is something that Facebook allows now.
So if you have a bilingual audience, you can check that
and then it will actually allow you to put up a post,
for example, in English and in Spanish or French.
Translate Automatically, Facebook will automatically
translate your posts when it's available.
I always just leave that checked.
Comment Ranking, this is gonna show most relevant comments
by default but if you uncheck that,
instead it'll show comments in order.
The advantage of having most relevant comments
is if somebody sees a comment they enjoy,
they're more likely to keep reading the comments
and keep engaging with your post.
So for example, if you have a comment already on your post
that has a bunch of likes and reactions and replies,
that's more likely to get shown.
More importantly, if there's a comment on your post
from somebody they know, then they're more likely
to see that and I know I'm certainly interested.
Like if a post gets my attention
and then my friend comments on it,
I wanna see what they said.
So I always leave that checked.
Content Distribution.
I don't know the full legal ramifications of this
but as a video creator who earns his living partially
by paid videos, I always say prohibit downloading.
You'll notice it was off by default.
Download Page, this is if you wanted to download everything
that Facebook has from your page.
Merging duplicate pages, this is basically a link to where
if you had more than one business page and you're an admin
on both of them and they have similar names,
they'll let you merge them and then if you wanna remove
or delete your page, it goes right down there.
Back here at the top, next up is Page Info.
This is the same information that's under your about page
on the front but you can also change it here.
Messaging, first one is whether or not you wanna be able
to send messages by hitting return.
So that's helpful if you send a lot of short quick messages
but if you send longer messages, sometimes you wanna be able
to break them up into paragraphs.
Below that is Starting a Messenger Conversation.
They used to have a frequently asked questions tool here,
which is really neat and I will show you
what that looks like where they moved it to
under Automated Responses.
Below that Starting a Messenger Conversation,
you can show a greeting, so I'm gonna turn that on
and then there's a default one there.
Basically, you can have a greeting
when somebody goes to message you on your page.
So the default says hi and then the name.
Thanks for getting in touch with us on Messenger.
Please send us any questions you may have.
So this can be whatever you want and then personalization,
that's where the name is there.
So you could have first name, last name, full name,
Facebook page, link or website.
So for mine, first, I'm gonna not have the full name
because I feel like that's kind of awkward.
Hello, Jerry Potter.
So I'm gonna have hi, first name by itself
and you wanna make sure you get the spacing right there.
So I'm gonna take out that space
before the exclamation point and then I'm gonna say,
feel free to learn more on our website.
I'll put that personalization in there.
So it's pointed right from your information on your page
and feel free to send any questions here.
So once I've got it the way I want it,
I go ahead and hit Save.
Next up, Set up automated responses.
This is also in the same place as what we skipped above
and I will come back to that and then finally,
if you have a lot of different people on your team
responding in Messenger, you can turn this on.
And then even though it's the company messaging,
they can also see who the person is that's messaging.
Next up on the left is Templates and Tabs
and I've got a full tutorial about this
that I've linked to in the description of this video.
But basically, this is where you choose your page type
and the one thing I wanna show you for sure in here
is down below, you can put things in any order
that you want and this is how they show up on your page.
So you can see I have reviews, posts, videos,
you see here on my menu, reviews, posts, videos.
So you can drag and drop these
in the order that you want them.
You can also turn certain ones off.
For example, if I didn't wanna show reviews,
I can turn off my reviews right there.
You can't turn off everything, some of them are required
but certain ones you can turn off.
Event Ticketing.
If you use Eventbrite for events,
you can do some stuff there.
I'm not gonna go into that in this video.
Notifications, it can be overwhelming how many notifications
you can get if you have an active page.
Like, hey active page, good thing.
Too many notifications, stressful and overwhelming.
So the main ones that I set up,
I don't want text messages for notifications.
I don't want to get an email
every time there is activity on my page.
I just wanna get a notification here
and then I turn off new likes, new likes on page post,
new followers of page and new shares on page posts.
The rest of them I leave on
'cause I think those are important
but the fewer notifications you can get
and still keep up with your page, the better.
Advanced Messaging, if you had a messenger bot
or some advanced customer service features
through third-party tools,
this is where those would be set up.
Facebook Badges, you can turn them on.
I don't really use them but it says a new page,
I'm optimizing, so why not?
I'll turn them on, I have talked to people
that do engage and they keep engaging
'cause they like having this top fan badge.
So anything that helps people engage more
is just fine with me.
Page Roles is where you add
and remove admins and other roles.
The one thing I wanna mention here,
don't ever make anybody else an admin
unless you trust them implicitly
because if they are an admin, they can remove you
and kick you off your own page
and you will have a really hard time getting your page back.
So just make anyone an editor unless you trust them 100%.
That being said, I do suggest getting somebody else
to be an admin on every business page,
even if it's your significant other or your mom or somebody.
That way in for some reason, if your profile
ever got compromised, shut down or anything like that,
they could still add you back in.
People and Other Pages, this is where you see the people
that like your page as well as other pages.
This is also where you can block people if you need to.
So you could ban them from the page right here,
if unfortunately, you had to do that for some reason.
So I checked the box and I did that.
I've got a whole tutorial about how to block people
from Facebook business pages and I've linked to that
down in the description as well.
Preferred Page Audience.
As you can see, it's not even a thing anymore.
This is just in case you're advertising
for potentially controversial things.
You have to go through a few more steps
in Facebook Business Manager,
not really part of what we're doing here.
Branded Content actually takes you to an external link
and that's where influencers set up deals with companies.
Instagram, this is one that you might use.
It's really tricky sometimes
to connect your Instagram account
to your Facebook business page from Instagram.
It's a really buggy process but if you do it
from the Facebook side, it almost always works.
WhatsApp, if you use WhatsApp for your business,
you can connect it there.
If you have liked other pages as your business page,
you can then add featured likes
and they'll be displayed on your page.
So for example, a business partner, another company
or another brand you might own, you could do that here.
Crossposting is where you can actually
share videos with other pages.
So for example, if you had a video that was relevant
to two different pages, you could post it on both pages
and the views would be cumulative.
So if each page got 500 views, it would show 1,000 views.
Page Support Inbox is just where Facebook
will get back to you if you contact them with a problem.
Page Management History is just what it says
but I do wanna show you those automated responses
that we talked about.
Remember we saw this when we were under Messaging settings,
go to Automated Responses.
You can also get here by clicking Inbox
at the top of your business page
and then Automated Responses here on the left.
So let me show you this 'cause there's some
really great stuff that you can have in here.
So an away message you can have.
So if somebody sends you a message
and you don't respond very quickly,
you can actually have it in an away message that might say,
Hey, I respond to messages between nine and five.
If it's outside of those hours,
someone will get back to you within one one business day.
Or, hey, we're not very responsive to messages here
but feel free to call us if you have an urgent question
or email us at this email.
You can make it anything you want.
You can use the personalization
like we did in that other setting
and you can actually have it on and off at certain times.
So it might only pop up during your non-business hours.
Below that is Instant Reply.
It's a little bit different than the away message.
The away message is specifically
for the hours you're not available.
The instant reply is a greeting everybody would get.
Next up, Questions for Potential Customers.
This isn't one that I use but if you are trying
to pre-qualify people or let's say that you're, I don't know
an oil change place, then you might say
like the example here, what type of service
can we help you with?
Short answer.
When would you like the service done?
Options, best phone number to call you at?
So you could sort of automate some of this stuff
and set it up in here.
This is just like many different types of survey software
where you can go through and customize this
exactly the way that you want.
Next up is Contact Information.
This is a way for you to send people to other places,
instead of keeping them here in Facebook Messenger.
Location, if you have a location and address on your page,
then you can set it up.
So if somebody asks about the location,
it provides them that.
Frequently Asked Questions, this is one that I like.
I don't have this set up here on my new page yet
but let me jump over to my old page and show you.
So when somebody goes to send you a message,
these frequently asked questions will pop up
and you can make these whatever you want.
So for me, I've set it up.
So the first one, do you have a course about social media?
That's a question I get a lot and I have this response
as I do, it's called da, da, da, da.
And then they have a button
where they can click to learn more.
Next up, do you offer one-on-one coaching?
I have an answer to that as well as a button
where they can learn more about my group coaching program.
And then the third one I have is
what's your favorite ice cream flavor?
That's just there for fun
but sometimes people are on your page.
They want more information, they don't know what to ask,
then you can kind of suggest things that they could ask.
Ideally, that will lead to them
becoming your customer or client.
All right, we made it the last two settings
that I wanna show you.
These are newer but really cool
if you use them in the right way.
One, Page Recommended.
So you can turn that on and then as soon as somebody
recommends your page to someone,
you can send them a thank you note.
So you can see the default.
Hi, thanks for recommending us.
We're glad you had a great experience
and then you could go through, you can add an image
or a video, all kinds of stuff that you can do here.
So that's kind of neat.
You can also do that personalization,
which you can include their name.
And then the other one is if the page is not recommended,
you can see the default answer here.
Hi, we're sorry you had a bad experience.
Please let us know how we can improve.
I prefer because I work with fewer clients overall to reply
to these personally as opposed to in an automated way
but this is a really cool way to automate some of that
and acknowledge the feedback that people are giving you
whether it's good or bad.
The good news about business page settings
is usually you can set them
and then you don't have to think about them anymore.
But there are of course, a lot of things
that do take up our time on social media.
So if you'd like my free guide,
six ways to cut your social media workload in half,
grab it by clicking on the screen here
or if you don't see the link,
you can get it in the description of this video.
Thank you so much for watching Five Minute Social Media,
supporting me and my two tiny superheroes at home.