today we're gonna be taking a look at the concepts nike air max one in the heavy colorway as you can
tell from the box there are definitely a lot of details when it comes to this shoe and i'm
looking forward to breaking these down with y'all so if you didn't know by now
my name is dj and this is the dna show on this channel i love giving you guys in-depth reviews
of sneakers like this really breaking down the styles cuts and materials so if you haven't
already consider subscribing and joining the fam we're very close to a million subscribers
and you could be the next one to get us there so with all that being said let's go ahead and check
out this box because there's definitely a lot of cool details on it and you can actually see
concepts right here within one of the letters on the logo and it's got a bunch of different prints
all throughout each letter and then the swoosh and one thing that nike loves to do is give you
those same type of prints that you may see on the sneaker and represent that on the box as well now
going to the side of the boxes right here you have concepts right here and kind of this retro vibe
and then over here as well concepts and then on the back end you got a swoosh with flowers
and then on the front end of the box it has a concepts logo and it reads nike air max 1sp
multi-color multi-color sale now cracking open the lid of the box right here you have a all red paper
with a nike swoosh right here and the flowers like we saw on the back end of the box and then
in a white text as well you have concept logos on there you got another set of red paper you got the
white paper and then you got the shoe oh you got the shoe okay first impressions of this sneaker
wow this is a very interesting mix of materials to say the least and i think i need to dive a
little bit deeper into the shoe to really give you guys my full impression of it but i intentionally
picked up this colorway in particular because i wanted these for my collection and when i say that
there are three different colorways that came out with this pack you had the far out colorway you
had the mellow colorway and then you had the heavy colorway each one of them has similarities to them
but there are definitely a lot of differences when it comes to the three and these ones in particular
were the ones that i liked the most when it came to the set and i actually ended up posting a
poll on my instagram story to see what everybody else thinks about the shoes thinking if they like
number one two or three and this is the results on what everybody said so as you can see right here
there are definitely more when it comes to the heavy than the far out then to the mellow and
i completely understand that i like these ones a little bit more but it's interesting when it
comes to pricing because i'm seeing that the far out colorway is going for a little bit more even
though people like these ones we'll talk about that a little bit later in the video but either
way let's talk about the history first before we dive too deep into this shoe because there is
definitely a lot to go over so obviously everybody knows a lot when it comes to the air max 1
and nike and the lineage behind that but when it comes to concepts not too many people know and
some people do and i completely understand that basically concepts is another sneaker store which
is a retailer that does sell nike products they're based out in boston and they have done multiple
collaborations especially with new balance also being in boston and we have seen a lot of
cool colorways when it comes to the textures the materials and overall just concept of the sneaker
and it's hard to not say concept with concepts but they do a good job when it comes to the overall
concept of the shoe now when it comes to the nike collaborations they have done ones in the
past as well the nike dunk high kyrie sneakers uh nike trainer ones and especially the nike
dunk low i'm sure a lot of people know about the purple lobsters or the green lobsters that
have been released over the past couple years and their collaborations but i think for some
of the older sneaker heads we can all remember the time when we saw the blue lobsters come out
and then we saw the more rare version with the red lobsters and especially the yellow lobster
that's like a ten thousand dollar shoe so i have known about the store concepts for well over 10
years now they have been a strong staple in the game and i'm pretty sure a lot of sneaker heads
who are pretty heavy into the game know about the store and how much of an impact they have
on the shoe game so when i saw the opportunity to pick up their latest collaboration with the
air max one i couldn't resist now that y'all know a little bit about the store and some of their
collaborations that i mentioned trust me there's plenty others if you want to go do some googling
they have a lot of cool collaborations let's go ahead and get into the details of this shoe
starting from the bottom and working our way up looking at the outsole right here you have your
classic nike air max 1 outsole with the all gum bottom and you can never go wrong with the gum
bottom outsole going up to the midsole you have a different mixture right here it's like a two-tone
yet not at the same time you got your all-over kind of cell color to it and then you got the
splattered tan paint that goes over the bottom half of the midsole and over the air unit and then
it tracks up around the back end around the butt of the shoe and then on the inside of the foot you
have that same kind of pattern only on the bottom half of the midsole so i like that little touch
nice little twist not exactly sure why they did that but i'm not mad at it now when it comes to
the upper there is definitely a lot of mixtures when it comes to materials prints designs you
name it but overall these two shoes are identical so i'm gonna explain one sneaker and that way you
guys can get the marrying image on the other looking at the front end around the toe and
wrapping around the back end on the heel you have a camo prank canvas material going to the vamp on
the top of the shoe you kind of have a wash denim material and then you have the signs right here
it's a dash star c and looks kind of like a moon a star and i'm not exactly sure what the other one
is supposed to represent i forgot what it was it's on the box somewhere actually oh yeah it's right
here on the box so this right here the same symbol that you see on the box on the lid is actually
on the top of the toe embroidered in white very faint but definitely another cool small detail on
the sneaker now just above that you have a small hit right here with your animal print and then
you have another two sections around the middle of the foot with your light wash denim as well
kind of got like a baby blue corduroy here around the eye stay at the top end of the foot
and then that same letter with the concepts logo branding within it that we saw on the lid that
same print is also right here around the collar of the foot on the back end of the shoe there's a
lot of cool details right here as well you have three different prints plus the colors on the
top and the bottom and then you have your orange paisley hit right here with the nike air stitched
and you have your little frayed edges these come standard with a pair of brown laces and these are
definitely not your normal laces that you would get in a pair of air max ones you have a premium
brown leather and then you have a white nike tag with the concept stitched on the top of the tongue
on the back side of the tongue you kind of got this ribbed material that also matches the sock
liner and then on the insoles you have a cool print on these as well with the concepts logo on
the right foot and then your nike air max logo on the left foot and these come additional you have a
pair of white laces and some kind of velvety brown laces as well so i'm liking the add-ons that come
with the shoe speaking of add-ons you have another one right here with the hang tag and i'm sure this
is like actually the same shape of like what you use for the guitars is it called a fiddle or is it
called a guitar pick i don't remember honestly i don't know i haven't i haven't heard anybody
talk about guitars in a long time just let me know down below in the comment section and let's take
it to the next part of the video so now it's time to talk about opinions of this sneaker if people
think this shoe is fire or trash what the resale value is like and we can't forget to mention the
giveaway actually let's talk about the giveaway right now i'm giving away a custom ps5 to one
of you guys in the dna fam community the vibely link is down below in the description i'll make
sure i have that pin for you guys in the comment section as well but basically all you have to do
is be a part of the dna fam in the vibe community from there submit your entry and you're good to go
the winner will be selected live within the community so if you're not a part of the community
you're not going to figure out who won because i'm not posting it to anybody because i don't
want just random people to win i definitely want this to be an opportunity for people part of the
community to win in celebration of hitting 200 000 subscribers and when we hit 300k we're gonna have
even better giveaways trust me it's gonna be great so for all of you guys that are in the community
don't forget to enter and if you aren't a part of the community and want to be a part of it enter in
this giveaway or future monthly giveaways with all the other sneaker giveaways that i do every month
make sure that you hit the link down below in the description or as painted in the comment section
good luck to everybody i'll announce this a little bit more to you guys later we got a couple more
weeks i'm extending it because i'll have to make sure that everything is straight when it comes to
the customization i'll post a little picture right here just so you guys can see the work in progress
but the ps5 is coming along and it's looking super dope i'm excited so anyways let's continue on with
this video so now that we got all that out the way let's see what the people think if this shoe
is fire or trash if you haven't already make sure you follow me on ig so you can participate
in the polls and see all the results here on the channel this is what the people say 75 of
the people chose fire and 25 of the people chose trash and i completely understand it
it's air max one it's a dope collaboration and it's definitely a nice switch up and mix up now
when it comes to being able to rock the shoe and what to wear with it and everything like that
i know a lot of people may or may not see themselves actually wearing this sneaker
may want it for a trophy item or just want to appreciate the shoe for what it is and all those
other reasons i completely understand all the different dynamics and perspectives around this
shoe but at the end of the day i like it i'm glad to have these in my collection now when it comes
to the resale value of this sneaker i'm a size 13 so we're going to base it off of those obviously
size 13 usually sells more than the smaller sizes but basically 4 size 13 these things are going to
be hidden for a few hundred bucks now when it comes to the pair with the purple paisley
those are hidden for a little bit more and the mellow colorway is the cheapest pair out of all
the three so it's kind of for you to decide based on those which price you like the most
i think when it comes to the concept collabs and how they've done over the years
looks like they continue to hold their value and i don't see them just like plummeting in price
or anything like that i think they could easily hold their values or even rise in value over time
i'm not the air max one expert so let me know what you guys think down below in the comment
section when it comes to the resale value of these sneakers and how you feel about them at the end of
the day i'm happy i got these for my collection shout out to untied for holding me down yet again
and if you guys don't know about them they're a shop out in la i've done some videos with them
in the past and if you want to check out their website i'll make sure it's linked for you down
below in the description so you guys can check them out and with all that being said i think
that should be good i think it's time to go we got plenty more videos to create this month y'all
i'm about to go crazy trust me we getting back on track it's time to go crazy all right y'all
yo if you enjoyed this video and want to grow your collection or make extra money on the side
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my sneaker collection over the past 15 years this will also give you access to the dna fam
in my vip community where we talk about investing outside of sneakers and don't worry if you don't
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gives you access to all the behind the scenes looks from the studio and multiple chances to
win free sneakers and gear from weekly and monthly challenges so all you need to do is
click on the link down below in the description or the first link pinned in the comment section that
will get you set up and into the community i'm excited to see you guys on the inside
if you made it to the end of this video drop a comment down below and let me know if you won
this ps5 what would be the first video game that you would buy all right y'all i'm out