(exciting music)
- Andrei, actually is a, share your story, man.
You gotta share the story, man.
Thank you.
So-- - Everyone say hi, Andrei!
- [Audience] Hi Andrei.
- Hi everybody, so I'm Andrei Mincov.
I run Trademark Factory.
It's the only firm in the world that does trademarks
with a flat fee and 100% money back guarantee,
so I've known Dan for quite a bit.
He's actually given me some great advice,
which almost tripled our conversion rate,
what was it, six months ago?
- [Dan] Yeah, something like that.
- And, what he suggested was,
so we had one package, and Dan suggested to
just tweak them and create three out of 'em,
and that made it so much easier for me to sell them,
but, because I do most of the sales calls right now,
we're actually, I've wrote the manual
that's going to be outsourcing it, but,
I used to have hesitation when I was offering them
because there was one good package and two crappy packages,
right?
And when I spoke to you, you said, no, let's do it
this way, so now we have three great packages,
and it just becomes so much easier for me to talk
to people because I know I'm helping them,
so, thank you.
- [Dan] Thank you.
- And we just had the best month
of our business in November, so.
(audience applauds)
Thank you.
The question I had was, even though we're growing,
we're getting better, the speed at which people find out
about us is too slow.
- [Dan] Yes.
- For what I'd like.
- [Dan] Yes.
- So, my question is, so, how do I get
more people to find out who we are?
So, I am starting to spend more on Google ads.
- [Dan] Nice.
- I am starting to contact a bit more people
through Help Reporter, just to get my name to,
you know, websites and news and TV and stuff like that.
My next year's plan is to do 104 YouTube videos,
put them out every, you know, twice a week,
just something a little snippets.
Any other strategies you'd recommend that would
reliably bring interested people to the website?
- So, I think for most,
let's say we're talking internet business,
which is my specialty, is,
there's so many ways to grow the internet presence, right?
What are some of the ways, yell out the answer.
What are some of the ways?
- SEO. - SEO, yes.
- Twitter. - Twitter, yes.
- Video marketing. - Video marketing, yes.
- Blogging. - Blogging, yes.
Someone from the back, come on.
- Facebook. - Facebook, yes.
- Social media. - General social media,
there's so many of them, yes.
Right, so, a lot of this stuff if you notice,
people say a lot of these vlogging or video marketing,
they call that, let's put it this way:
there are only three ways you can get traffic.
How many ways?
- Three. - Three.
You can buy it, you can borrow it, or you can work for it.
That's it.
You can buy it, you can borrow it, you can work for it.
So blogging, video marketing, content creation,
people say it's free, but is it actually free?
- [Woman] No.
- It's free in terms of money,
but you have to spend time and effort
to creating those things, so it's not free.
You just, your putting in your sweat equity, right?
So, that's creating content, right?
Working for the traffic, creating it, doing it yourself.
Borrowing it meaning someone who already has the traffic,
i.e. let's say Andrei,
you've got a list of people who want trade market,
some kind of service that's complementary.
You already have the list, I would say "hey, Andrei,
"can we work a deal and maybe do a joint venture?
"You promote me to your list.
"Whatever I sell I give you a percentage."
That's borrowing your traffic, right?
That's borrowing, someone from existing.
Buying it, pay-per-click, Google, Facebook,
you're buying, pay-per-click, you're buying it.
Banner ads, solo ads, those types of things.
In the beginning you can do a lot of this type of
working for it, SEO, all that,
it's okay to get going, but I have never ever
grown a significant internet company through this.
Never, not once.
This is pretty good.
This you can launch quite well.
Joint ventures, borrowing other people's traffic,
you can get to a pretty good point,
but most of the money I've made is through buying traffic.
You're buying traffic.
So, basically what Andrei is talking about,
What's your cost per sale now, do you know?
- [Andrei] Cost per what?
- Cost per sale, do you know?
Like, how much it cost you to invest
in say pay-per-click to get an actual sale?
- [Andrei] So, a click costs us 4 1/2 bucks.
Every, we probably sell to about every 1/6 of them.
- So a click costs you,
let's do it together, can we do that?
Yeah, help him out but also you're learning something.
So how much per a click?
- [Andrei] So, $4.50 for them to go to the form.
- Okay, and then?
- [Andrei] So every third of them will fill out the form.
- Every third of them will fill out the form?
- Yeah. - So cost per lead
is what, $15?
- [Andrei] Yup.
- Okay.
- [Andrei] Every six of them will buy.
- So every six of these leads one will buy?
- [Andrei] Yeah.
- That's pretty high don't you think?
How much is your package?
- [Andrei] We have three, so the average
buy for them is about $1,500.
- $1,500.
Good numbers, good numbers.
So cost per a sale is how much?
- [Andrei] So 15 times six is what, 90.
- 90?
- Is that pretty consistent?
- [Andrei] Yeah.
- Okay.
So 90 bucks and you sell them something for $1,500.
- Yeah. - Right?
So they are thinking: "Then what is your problem?"
(laughs)
Right?
Right, what the fuck is, so what's your problem?
- [Andrei] Okay.
- You have a conversion that works, so then, are you,
how much are you spending per a day?
- [Andrei] 25, I just raised it from 15.
- 50, to 15,
- [Andrei] 15, it was one five now it's 25.
- 25.
- [Andrei] So I'm just experimenting.
- Okay, but the numbers is looking very good though, right?
So then, the issue is,
it's just how much traffic you want to buy.
You don't need, I mean,
are you maximizing the traffic your already buying?
- [Andrei] Okay.
- [Audience member] Prove your conversion.
- No the conversion I think is fine.
I mean, these are phenomenal numbers.
Just think about it, right.
I think, just this.
Now you're doing pay per Adwords?
- [Andrei] Yup.
- Are you doing Facebook?
- No. - Facebook is a bit cheaper,
done properly.
So you might be able to get your cost per sale even lower.
Also it's good to diversity, not just add words.
Let's say Facebook.
Right, I would also test LinkedIn,
you can also advertise on LinkedIn.
Cost more money, but the lead quality is higher.
- [Andrei] Yup.
Just those three, fuck everything else.
You don't need anything else.
You could do the video, but this is what is gonna,
video is good, some SEO, you get some sales here and there,
but we know that I put in a 100 bucks its like a machine,
I put in a 100 bucks this is gonna come out.
Maybe, if you do Facebook advertising, I put in,
I don't know 80 bucks and this would come out.
Then just, you just keep investing,
and then you scale everything else.
That's just the only thing, you don't need anything else.
Does that make sense?
- [Andrei] Yeah.
- Yeah, you don't need anything else.
Round of applause. - Thank you.
(clapping)
- That's how I grow, it's very simple.
Every business, look at cost per lead, cost per sale,
cost per click, where can I buy the traffic,
have a conversion process that works,
and it just buys as much traffic as I could,
and some of you are just: "but oh, but Dan,
"I don't have enough money, maybe to buy this."
I've done deals where I don't the money to grow it,
but I could take this to an investor and say:
"You know what, if you will loan me the money,
"here's my matrix."
Right?
And then you work some kind of deal where,
I can show you it works.
If you loan me X amount of dollars,
I'm gonna pay you back in interest, or whatever.
That's kinda, that financing.
And that's okay.
Right?
- [Guy] This serves as a track record.
- Yeah.
- 'Cause I'm not giving him equity.
I don't want to give him equity,
but I say: "You know what?
"This works."
Better than opening a restaurant.
(laughs)
Right?
So I say, this works, every 100 bucks, I just,
I want to grow this to X amount of dollars,
and it gives them a good interest rate,
I just need your money for short term loan,
maybe 30, 60, 90, days.
That's all you need to do.
Right, and that's okay,
but I won't give them equity or anything like that.
That would work, yeah.
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