Social Media Marketing for Massive Lead Generation.
Here are my top tips and proven strategies
for generating more likes, comments, leads, and sales
from your social media content.
(upbeat music)
Everybody knows that if you wanna start
and grow your business,
you absolutely should be posting on social media.
From LinkedIn to Twitter, Facebook,
Instagram, YouTube, and more,
utilizing social media in your business marketing strategy
is a smart move to make,
but not just because these platforms
can grow your brand awareness and grow your reach,
but because with literally billions of active daily users,
social media is one of the best places
to generate new leads, drive traffic to your website,
and cash in on those conversions.
But it is not just as simple
as haphazardly throwing up a post every now and again,
cramming your caption with hashtags,
and then asking people to sign up for your email list
or buy your products and services.
If you wanna use social media
as the powerful lead generation tool that it is,
then there are five key steps you need to follow
to create more likes, comments, leads, and sales.
(cash register dinging) Hey, Posse, what's up?
It's Alex, in this video,
I'm gonna share with you my personal strategy
for turning likes and comments
into leads and sales on social media.
And big shout-out to my subscriber, RJ, for the suggestion.
I love hearing you guys' suggestions.
So if you have any, drop them in the comments below.
If you're new to the crew, welcome.
Every single week, I put out a new video
on topics from copywriting to marketing,
freelancing mindset, and motivation
so that you can learn my proven techniques, formulas,
and strategies that are working today.
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Now, when it comes to lead generation on social media,
the greatest effort actually needs to be put in
before you ever post.
Before you ever ask for an email, download, or sale,
you got to get your audience primed, prepped, and ready
to want what you are serving up.
So steps one to four in this video
will help you do just that,
and then step number five will be the big one,
generating those leads
that you can then convert into customers.
All right, so let's get started with step number one,
use a four-pillar posting approach.
That was a lot of P's.
So here is a hot tip.
Do not try to get a lead or sale with every single post.
Now, I know that might sound a bit obvious,
but it is a mistake
that I see a lot of people making on social media.
If every post you make
is asking people to buy something from you
or sign up for your email list,
you are definitely gonna drive away a lot of followers
and massively hurt your engagement.
Now, aside from the fact that people,
us social media users,
actually like to stay on social media
and not really click around or go out
to other links or sites,
social media platforms really like their users to stay put,
which means the algorithm doesn't favor posts
that drive engagement away from the platform.
By constantly including a CTA in your post,
to click a link in bio or visit a website,
which by the way also means
you're getting less likes and comments on the post itself,
you're inadvertently hurting your reach
because platforms like Instagram only continue
to show your post to followers
if people are actively engaging with it.
Ooh, bummer, right?
So a good rule of thumb is to give your followers
exactly what they came for,
inspiration, education, or entertainment.
So I like to make sure my posts always follow
what I call the four pillars of social media content,
promotional, educational, personal,
and engagement or relatability posts.
In promotional posts,
you're clearly promoting your product or service
to your audience.
In educational posts, you're delivering mad value
in the form of free education or inspiration.
In personal posts,
you're building rapport with your audience,
letting them know more about you,
your personal story, your quirks, your life,
and all the things you might think
are irrelevant to your business.
But trust me, they are not.
And then finally, engagement posts,
which is your opportunity to connect with your audience,
ask them questions, and uncover their needs,
wants, and desires.
Now, I break down these four pillars in a lot of detail,
including examples and swipe copy for you to use
in my free cheat sheet
for writing click-worthy captions and CTAs.
If you wanna grab a copy of that
so that you can write your own bad-ass captions,
grow your online brand,
generate more leads, and land more clients,
then make sure to stick around to the end of this video
because I will be dropping a link to it
here at the very end.
Now another good rule of thumb
is to keep these posts on a consistent cycle.
So if you post four days a week,
you would post a different pillar each day,
rinse and repeat.
This way, your audience won't get tired
of seeing the same promotional content over and over again.
And here's another hot tip.
Remember that you should be posting
some of your most valuable content on social media.
Yes, for free,
especially if you're in the beginning stages
of building your audience.
You should be focused more on forming relationships,
delivering value, building trust,
and getting people really excited about following you.
And this leads me to step number two,
plan and post consistently.
So I'm just gonna come right out and say it.
Posting regularly on social media is a lot of work.
And when you don't see immediate results,
which let's be honest, you probably won't,
it can be super discouraging to keep going.
But trust me, keep going.
Consistency builds trust.
And remember, we buy from the people
that we know, like, and trust, period.
Through your content,
your audience will get to know your style
and get familiar with the value you provide.
Through your personal and engagement posts,
they'll start to like you.
And over time, that will turn into trust.
And getting people to trust you is the hard part.
But once you gain their trust,
selling to them becomes really easy,
and they will want to buy from you.
Posting consistently ensures you are always top of mind.
So when someone needs something in your area of expertise,
guess who they think of first, you, that's right.
And also it takes time and consistency for the dreaded, yup,
the algorithm to trust and reward you, too,
or in other words, start showing your content
to more and more people on the explore page
and expanding your reach.
Now, what does it mean to be consistent?
Well, that is entirely up to you.
I usually post twice a day, seven days a week,
but hey, that is a lot of work,
and there's no rule saying that you have to post that much.
Some people post once a day,
and some people only post three times a week.
All of these posting methods work
if it is done consistently.
So the key takeaway here is this,
decide how often you wanna show up,
create a plan, and stick to it.
All right, now let's move on to step number three,
my favorite, don't post and ghost.
It is not enough to just show up,
throw up some posts, and call it a day.
You absolutely have to engage with your audience.
And this can be broken down into three major categories.
First, you need to engage with people
in your comments and DM.
This means replying to questions in your comments
and doing your absolute best to respond
to every DM, tag, mention, and share.
Trust me, this goes a long way in building
a thriving community that actually sticks with you
instead of just signing up for whatever free thing
you're offering and then peacing out.
Even something as simple as "hearting" a comment
can really make an audience feel seen
and included in your community.
Now, the second way of engaging with your audience
is by actually asking them questions,
and then addressing those questions with your content.
So we do this all of the time
on the Copy Posse Instagram page.
Polls, questions, and quizzes
are all great ways to build engagement,
but they're also great ways
to learn more about your audience
and start having powerful conversations
that can guide your messaging and marketing.
In fact, this video came as a direct result
of a recent poll I put out
on my Copy Posse Instagram page,
asking you guys which topic you wanted to learn more about.
And as you can see, while this one didn't win,
it was a pretty close call, so I decided to do both.
You'll recognize that top topic
from a video I did a couple of weeks ago.
Remember, if you're giving your audience
what they actually want and ask for,
then you'll know they'll stick around.
All right, now the third and final way
of engaging with your audience
is probably going to be the hardest for most people,
but be sure that you're showing up
and showing your face on video.
The head of Instagram, Adam Mosseri,
recently released a statement saying
that Instagram is no longer primarily a photo sharing app,
and will be putting a huge focus
on video in the near future.
Now this is huge, not only for Instagram,
but for every social media platform out there
because it shows that content is moving away from pictures
and moving towards video.
So what this means for you and your business is,
I hate to say it,
but you got to start putting yourself out there
and producing more video content.
Now, you don't need to go all balls to the wall
and make full-blown videos like this one,
unless you want to, of course.
Simply hopping on your Stories every day or posting reels
or going live every now and again on Instagram
are all great ways to get your face
in front of your audience,
which not only builds engagement,
but also favors the, yep, you guessed it, the algorithm.
It's a win-win.
All right, now, let's move on to step number four,
follow the ABCs of copywriting.
So yes, social media technically falls
under the content category,
which means a lot of content writing is involved.
But when you're utilizing it to generate leads
and then gain more conversions, which, let's be honest,
that's why most businesses use social media,
copywriting principles are essential.
So this means you got to write compelling hooks,
make sure your captions flow and are easy to read,
and pay attention to formatting.
And of course, never, ever skip a CTA.
All right, so let's break this down a little bit more
because every caption should follow
the ABC's of copywriting.
First, you need to get their attention with a great graphic
and a compelling hook or headline.
Now on social media,
your hook is the very first sentence of your caption.
If your first sentence isn't captivating,
then the reader won't tap that little "More" link
and won't be able to see
the rest of your amazing caption or your CTA.
Second, your caption needs to provide a benefit or big value
in the form of education, entertainment, or inspiration.
So once you have your reader's attention
and they click that little "More" link,
you need to keep their attention.
And this is done through great storytelling
or by providing content and wisdom
and opening loops throughout your caption.
Always make sure your caption delivers
on the hook you opened with, though.
Nobody got time for clickbait captions.
Now, number three,
your captions need to have a strong close.
They need to give people
one clear and concise call to action.
Never, never, never, never skip a CTA.
Now this one is so important for generating new leads
that I made it its very own step,
which brings us to step number five,
tell your readers what to do next.
So what is the number one rule of copywriting?
I'll tell you.
If you want your audience to take action,
you need to tell them exactly what you want them to do.
So every CTA is an opportunity for lead generation, right?
And no, that doesn't mean that every CTA should be
go buy my product at the link in bio
or go sign up for my email list.
You can be really creative with your CTAs
to increase engagement and have important conversations.
So here's an example.
At the end of a post explaining
how to write better headlines,
my CTA at the bottom might say something like,
do you wanna learn how to write better headlines?
Comment yes or no below.
Now, a really simple and effective way
to gain leads on the CTA is by simply following up
with every person that comments yes.
So in this case, I have a free headline writing guide
that I could send you.
When they download the guide,
they'll be added to my mailing list,
and just like that, I've got a new lead
that may turn into a future customer
if they find value in what I'm providing for free.
Now, another way of utilizing
this backdoor lead-generation strategy
is using the CTA to ask an engaging question.
So for example, in a post
about starting your own copywriting business,
my CTA might say,
"Tell me what's holding you back from starting?"
Now, what's awesome about this
is the comments will likely have a wide range of answers
that you can directly reply to in the comments.
Or if you have a free resource, video, or course
that addresses their problem directly.
This is a great opportunity to DM them
with a link to something
that can help them solve their problem,
and voila, lead generation.
But please remember that when it comes
to social media for lead generation,
you should always be focused on helping first and foremost,
not on selling and pitching your services.
All right, guys, that's all I have for this week.
As promised, you can grab your free gift,
a copy of my cheat sheet
for writing clickworthy captions and CTAs
here in just a second,
or just comment below
and I'll send you the link directly.
Until next week, I'm Alex, ciao for now.
(upbeat music)
All right, guys, if you enjoyed that video,
make sure to check out the next one from me right here.
And you can click right here to get a free gift.
How do you write scroll-stopping Instagram captions?
In this video, I'm gonna share six copywriting tips
with real-life examples that you can use
to skyrocket your engagement.
And be sure to watch to the end for my quick list
of favorite social media tools.