- Now there's a lot of things happening here on YouTube
that's changing the eco system. (cheery music)
YouTube actually launched a new feature that's gonna help
creators like you and me make more money.
If you're interested in this topic,
then you don't want to miss this.
- [Announcer] Derraleves.com
- Hello, my people of the internet, Derral Eves here.
Now, if you're new to me and this channel,
we talk about everything YouTube,
we talk about tactics, strategies,
and helping you grow your audience, getting more views,
and ultimately making more money,
so if you haven't subscribed yet,
make sure you hit that Subscribe button,
and the bell notification, so you don't miss out.
Now, if you spend a significant amount of time on YouTube
going on channels, on videos,
you mighta seen a new button showing up.
That's right, a Sponsorship button here on YouTube.
You're probably thinking,
"What in the world is a sponsorship button?
What does it actually mean?"
Well, in this video, we're actually going to cover
all the details of what you actually need to know
about this Sponsorship button and how it can affect you,
as not only a content creator, but also a viewer,
a consumer of YouTube.
Now, this all started back in 2017, where YouTube put a
little bit more focus and attention on YouTube gaming.
They didn't want the attrition of gamers to leave YouTube,
and go over to Twitch, so they wanted to make it
a little bit more attractive for gamers
to stay right here on the platform.
So, what did they do?
They started to offer sponsorships that give the ability
for people that are subscribe, like you and me,
to actually sponsor YouTube channels,
but it was only on gaming.
Is this a Twitch knockoff? You know it is. .
but it is a great idea, and I'm grateful that YouTube
actually adopted this from Twitch
and brought it over here to YouTube
because it's gonna give the ability
for you and me to make more money.
Now, this is where it gets interesting.
When the viewer actually becomes a sponsor
for the channel, the relationship actually deepens
because it's providing your biggest fans with
some status and perks in exchange for that monthly fee.
Now, these fan perks can include, exclusive content,
custom emojis, and actually loyalty badges.
This gives you a great way to identify
who's actually a sponsor and not, so you can give them
a little bit more attention.
You also can have access
to exclusive live stream chats and so much more.
Now, a lot of the interaction that's gonna happen
is actually through the Community tab,
and I see the Community tab being a lot more important
in days to come.
Now, this sponsorship feature is rolling out
all across YouTube.
Now, my question to you,
is this actually showing up for you? (laughs)
Do you actually see a Sponsor button on my channel?
Go ahead and put that in the comments below.
I'd really love to hear your thoughts.
I wanna see how fast this actually rolls out across YouTube.
Now, you wanna stick around to the end of the video
because we're gonna talk about the requirements
that you actually need as a YouTube creator
to actually enable this feature.
Now, to enable this sponsorship feature,
all you need to do is
mouse up to the upper right-hand corner,
click on the avatar icon, and mouse down to Creator Studio.
Now, once you're there, you'll kind of mouse over,
and you'll see the Channel section,
click on that, and this is where
the Status and Features actually show up.
Now, in the Status and Features, you're able to see
the Sponsorship section, and all you need to do
is click Enable.
Now, you'll be taken to a sign-up page for the sponsorship,
and you'll need to agree to an addendum
to the Terms of Service.
YouTube did it right, it's really an easy process
to actually sign up that allows you to customize
your sponsorship package to really fit your needs.
Now, I know a lot of you are thinking right now,
is this going to replace Patreon or services like Patreon?
Well (laughs), not really, and let me tell you why.
Because YouTube only gives you the ability right now
to charge $4.99 to sponsor a specific channel.
Now, with Patreon, you can actually set your own price,
and have different perks like what I was able to do
is I actually uploaded a 45 minute video talking
about the algorithm on Patreon,
and it's for my top-tier patrons.
This is not something I would normally do for 4.99 a month.
So, I really do believe that this Sponsorship option
here on YouTube will be the beginning, or entry-level,
for sponsorship for different types of creators,
and it gives you the ability to interact with people
that are actually contributing to your content.
You're able to do that through the Community tab,
and talk about other ways that they can actually
get more involved with you as a content creator.
Okay, so here is my issues that I actually have
with the Sponsorship program, don't get me wrong,
I really love it, I love this opportunity
that it's giving new creators,
but there are some things that kinda rub me wrong.
Number one, you can only set the price for 4.99.
There's no ways to customize the options.
There's no way to give additional perks
for people that would like to pay,
and make creators more money.
Now, my second issue, which is a pretty big one,
YouTubes doing a 70/30 split.
That's right -- 70% goes to the creator,
30% goes to YouTube, and now I know a lot of you
probably watching this video says "hey, that's a lot better
than we're getting with ads."
True, but, it's a lot different
to actually procure ads and start serving ads
across the platform and on videos and on channels,
it takes a lot of different efforts and employees
and a lot of resources.
This, does it really take 30% of the resources?
I don't thinks so. Now, I understand that there's things
that are in R&D and you need to recover your costs,
and YouTube needs to make profit.
But the reality is, is why isn't this just
a credit card processing fee of four or five percent?
Maybe even 6%? I'd even do 10%.
That's a lot better than 30, right?!
Now, all in all, I'm super happy with this feature.
I'm grateful that YouTube is actually offering this
for creators like you and me because
there's a lot of instability in the ad revenue
that's actually happening here on YouTube.
You probably felt it through
the Apocalypse One, Two, and Three (laughs).
It was pretty bad, and you can even survive things
like anything that's going on with Jake Paul,
or any channels like that,
that really has creators a little worried
if they're actually gonna be in business tomorrow.
So, this Sponsorship feature is really powerful
because it gives you, as the viewer, the opportunity
to help creators like me be able to make more content
and engage with you on a deeper level.
So, I actually enabled this feature on my channel.
Go ahead and check it out.
And, if you want to get more involved with me,
I'm getting more active, here on YouTube,
but also on Patreon.
You can see the different levels that are there.
And the requirements that you need to enable this feature
on your channel is, you need to have 100,000 subscribers,
you need to be 18 years old, and also you need
to become a YouTube partner, and you need
to make sure your country accepts payments from YouTube.
Now, here's the thing, don't get worried about this,
I know a lot of people are thinking
"Oh, a 100,000 subscribers, I don't have that yet."
But, YouTube, this is kinda the pattern that they have,
and they've been doing this for years,
where they create a sample size of 100,000 subscribers
and ultimately take it down to about 1,000.
Now, I'd really love to hear your thoughts.
Is this a game changer?
Is this going to change the content that's being made
here on YouTube and create more money for creators here?
I'd love to hear your thoughts.
Put it in the comments below.
For me, I truly do believe it's something
that's going to evolve and get better.
That's why I enabled my Sponsorship opportunities
for you guys to get perks here on this channel.
Go ahead and check it out,
and have a wonderful and productive day.