Today, we're going to talk about seven fresh SEO hacks for 2020 and beyond.
It's a complicated world nowadays.
Google is getting tougher and tougher.
And Google actually recently, I remember they changed the search results.
Now it's virtually impossible for the naked eye to be able to tell the
difference between an ad versus a organic result.
There's favicons and like there's like a little ad text, so it's really hard to see
what's different if you're not really well versed with kind of what Google is, what
are some hacks to help you get around kind of where Google is going?
Cause the problem now is zero click searches are actually above the majority
of searches, right?
So what that basically means is when you land on a search result page, the majority
of people are not going to click.
They're going to see the result right there and just going to move on.
So a lot of people are losing traffic to their websites.
So the first thing you can do to combat that is, focused on on-serp SEO.
Meaning if you have the rank zero results, you have a featured snippet inside of the
featured snippet.
You can basically put in your brand.
So like maybe you might search how to tie a tie and it is in the rank zero search.
Basically for that one you can say, okay, you know, here's step one, here's step
two, step three, visit how to tie ties.com to learn more about it, whatever.
Right?
You're basically branding yourself inside of the search so people know what your
brand is and they might come back to you in the future cause that's one of the
- it's not the best thing that you can do, ideally you want that traffic coming
to your site.
Like you should tell them to visit,
you can put a call to action, but you should brand yourself at the very least
that way on the, on the search result page, you're doing some SEO there to help
you out.
The other thing I'll say that's related to the, kind of on the search result page or
the SERP, I'm just going to call it that, the SERP from now on.
On the SERP, you can do FAQ snippets, so FAQ` snippets, FAQ snippets.
A good example of this might be, you might search for.
What is spaghetti or something like that.
And then usually Google would give you, you know, four additional boxes for quite
similar questions that people have asked.
You're basically adding more content to that page and you actually get a higher
click through rate if you can do that.
So you can just Google FAQ schema.
And Matthew Woodward actually has a good piece on this.
He actually has a plugin that you can use to do the FAQ schema, and you can do that
for free.
The other thing I'll say is title and meta description testing.
So what you can basically do is you can use Google search console and you're
testing titles and meta descriptions.
So you can let's say.
I had, you know, top groceries for 2019, which is the year before, and I changed
the title to top groceries in 2020.
Obviously the second one's gonna get a much higher click through rate.
So that's the idea.
You write a more enticing title or Metadescription and you get a higher click
through rate, you're going to get more traffic, right?
So you can use Google search console to do that.
Or we have a tool, uh, you can use a click flow.
You can just go to www.click flow.com and learn more about how it can organize it
for you.
The other thing I'll say is you want to pay attention to your top content.
Because what's going to happen over time is your top contents is actually going to
lose traffic, so that's known as decaying content.
If you look at your analytics, you look at your Google search console, if one of your
top pieces is losing, let's say it's getting 100,000 visits a month and it
drops to 20,000 so you've lost 80% of the traffic, but a lot of people, they don't
actively monitor.
The decay is going on.
So we actually have a free tool that you can use for this.
You can go to click flow.com/content-decay , or you can just monitor it yourself for
free.
It doesn't matter what we do.
Again, that's a free tool that we have.
So check it out if you want.
The other thing I want to talk about is going omni channel.
Think about all the efforts that you're putting into SEO right now.
A lot of back in the day, people would just put everything into one basket.
SEOs would and I'd see their businesses burn.
because you know, an algorithm shift might happen and then these people would, would
go from living in the penthouse to the outhouse because they put everything into
that.
You want to make sure that you diversify your efforts on nowadays, because it's
such a, all the attention is being split nowadays.
It's not just Google, it's not just Facebook anymore.
But it could be Pinterest.
It could be Instagram, it could be tik tok, it could be podcast, right?
So think about how you can diversify.
Sure.
You can start with your blog first, but then think about, okay.
How can I parlay that content made me make it into an ebook where I'm driving
traffic, getting more opt ins for the ebook, and then I'm collecting email lists
and then driving more sales through email.
You want to think about how you can continue to expand your empire and not
just stop at SEO because you don't want to be a one trick pony in today's world
because it's very dangerous to do that.
Now.
The other thing I want to talk about is product led growth.
A good example of this is when Neil Patel, my my podcast cohost, he acquired
Ubersuggest bought it for about $250,000 or so.
It was a pretty decent tool.
Well, he made it into a much better tool and he's given away most of it for free.
You can do keyword research on it.
You can do a lot on on that tool, but the amazing thing is the brand, the brand is
very strong for that tool.
And then for such a strong free tool, he's getting a lot of links for it too.
So he led with the product and gave it away for free.
And then now it's getting a lot of links.
A lot of people are basically talking about it.
so it's good for branding as well.
So Google still looks at brand.
Like Eric Schmidt has also said in the past, you know, the internet is basically,
it's a cess pool right now.
So what you want to do is it's eventually the brands that race to the top.
So you want to focus on building that brand.
and so that's what Neil did with Uber suggest.
So product led growth.
How can you make a product or a calculator or a widget and make it stand out in your
industry?
And then from there.
You're going to collect more links, and it's a lot easier than saying, I'm going
to reach out to people and to a lot of people and, and do links editing your
content to you and adding keywords to it, upgrading your content.
You gotta be doing that over time too.
And that's how you combat the content decay.
So we actually have a content editor, again, inside of click flow, if you want
to check that out, basically what you can do using a tool, or you can even just do
keyword research, but say, Hey.
You should be adding, you know, maybe these 10 keywords to your content.
It's very relevant and you just click on, you can just add those keywords to the
piece and then, you know, push it directly to your website, and that's going to help
you grow your traffic, for longterm.
So you want to have an entire suite.
Nowadays, when you think about, when you think about SEO, sure, you can do other
things like review.
You can do other things like schema markup.
I would also recommend, translating your content as well.
So now I know I've gone over seven hacks.
Just making sure that you have a good, you know, internal link structure too, people
forget about breadcrumbs, things like that.
Like the SEO basics.
You want to get that right?
All right, so that is it for today.
Let me know what hacks you think I missed in the comments below.
And don't forget on YouTube, check on the next video over there.
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