- In logo design,
there are a variety of logo styles that one can develop.
Some logos may only include
a logo mark with no type elements at all.
Some will have a combination of type and a logo mark.
And some may just include type only
as a word mark or a lettermark.
Depending on your design, you will need to consider
type carefully and how it will be used
if paired with a logo mark element or used alone
to appropriately reflect the values and qualities
of the company, business,
or product it needs to represent.
In the last video,
we looked at how I think and sketched my initial ideas.
Where we saw how I started to think about
how type was going to play a part in my logo design.
In this video,
I'm going to think more about typography for my logo design
and discuss the options we have as designers
when working with type in our logo design,
and settle on a direction
I'm going to take for my logo design.
So let's get into it.
(bouncy electro music)
Now when it comes to typefaces in logo design,
you have a few options to choose from.
One, you can use pre-designed typefaces,
two, you can customize a pre-designed typeface,
or three, you can craft the typeface yourself
and draw it completely from scratch.
Now there is no right or wrong way here.
The right way is what is right for you
and what is best for your design.
So let's take a closer look at these options.
So option one, using a pre-designed typeface.
Now Crafton bespoke letterforms can take a lot of scale
and can take a lot of time.
If time is a factor that it may be more practical
to choose a pre-designed typeface.
Today, there are thousands of quality typefaces available.
In multiple styles,
you can consider for your logo design.
When developing your logo,
it may be possible to find a pre-designed typeface
that is perfectly appropriate for your design.
It is very common for logos to use pre-designed typefaces.
To a company logo mark elements,
or even create a wordmark logo alone.
If using pre-designed typefaces,
care will need to be taken to adequately typeset
and harness it appropriately.
Now the next option is customizing pre-designed typefaces.
As I said earlier,
Crafton bespoke letterforms can take a lot of skill
and can take a lot of time.
One option available is to customize
a pre-designed typeface.
When designing a logo,
one may find a typeface that is right for a design,
but choose to customize it slightly
for a variety of reasons.
This allows the designer to further craft a typeface
to make it more ownerable,
make it more unique, and to make it bespoke
and more appropriate for the design.
Customizing a typeface can be done in vector based programs
like Illustrator,
where you can create outlines and tweak the strokes
to change the letter forms to suit your design.
Now if you find a typeface that is right for your design,
if appropriate, consider customizing the typeface
just a little to add a bit more distinction.
So the last option is crafting the type from scratch.
Now, depending on a project and the design of a project,
some designers will choose to craft
a type element from scratch.
Sometimes they may not be a typeface
a designer can find
that adequately suits their design and vision,
or maybe they have a completely
customized composition in mind.
If this is the case,
a designer may choose to draw the letter forms themselves
and craft them in vector programs like Illustrator.
If a designer wants to create something
completely unique and bespoke,
then it is common for one to craft their own type element.
So when thinking about type as part of a logo design,
there are a lot of options you can consider.
Now looking back at my sketches,
we can see my plan here was really rough,
but we can see what I had in mind for the type composition.
So for this logo design,
I wanted the type to have impact and feel contemporary
and appropriate for a dance music festival,
and balance well with the logo mark.
So here I'm thinking of going minimal
with a sans-serif typeface in all caps
as to not compete too much with the logo mark.
So for my specific design,
I think I look to use a pre-designed typeface,
or maybe look to customize one.
Later on in the design process,
when I come to crafting the logo artwork on the computer,
I'll look to research and find some typefaces appropriate
that I can consider to use in my design.
So those are the options you have
when considering type for your logo design.
Remember, there is no right or wrong way to use type.
The right way is what is right for you
and what is best for your design.
(upbeat music)
If you're following along with this course,
and you have already undertaken the previous sketching step,
like me, you may be thinking about type
and how you want to use it.
So if you're following along with your own design idea,
take a pause and carry out your process.
Before moving on, I would recommend you consider
the three options and decide which one is right for you
in your design.
If you decide to use a pre-designed typeface,
later on in the course,
I'll be demonstrating how to research
and find the right typeface to use.
So at this point, I have some rough sketches
and a good idea of how I'm going to use type
in my logo design.
Soon, I'll need to showcase my thought process
and ideas to a team member
or sell a logo design to a client.
And my sketches, like this, may not make much sense.
So once I have generated lots of sketch ideas
and decided on my strongest logo roots,
next, I'll take steps two, refine my logo sketches
into more clear designs
and organize and articulate my thoughts
into clear ideas.
Once I have settled on my strongest roots,
I will then want to take my chosen designs
and scamp them up ready to preview.
Now, if you're not sure
what is scamp is, well, it's basically
a more refined drawing
which can be used to showcase an idea more clearly.
In this video, we saw a lot of my rough sketches.
These sketches are just for me personally,
for me to channel my thoughts and ideas.
Now a scamp on the other hand
is something that can be used to showcase to a client
or share with other creative people
to better articulate and present an idea.
In the next video,
I'm going to demonstrate
how I scamp some of my logo designs
to further develop
and test my logo design.
So see you in the next video.
(bouncy electro music)