Sudo san nice to meet you
welcome
Thank you
Amazing
I've never seen so much umbrellas lined up
We are actually an umbrella store
I can see that
But when you see it, there are so many transparent ones
Transparent umbrellas let you see around
so it's the safest
So we only make transparent ones
wow
We were the first in the world to make vinyl umbrellas
so we specialize in tiny umbrellas
amazing
I heard there is the world's strongest vinyl umbrella here
Maybe it's this one
This one is... -Looks strong
the umbrella which politicians use on elections
Quite amazing
Sudo-san, could you tell me a bit about the history of White Rose?
Our company will had its 300 year anniversary last year
300years!
I was not born
How was the first vinyl umbrella you developed?
At first we didn't start with vinyl umbrellas
We added plastic cover over the umbrellas
I see -Like this
When you αdd α plastic cover over the umbrella like α hαir cap,
the umbrella won't get wet -That's true
The umbrellas in the past were Made of cotton
so when it became wet, the water may pore in, or the color may fade
There were many troubles
Adding plastic cover will keep the umbrella dry
The troubles were solved so they sold very well
There were new materials like nylon or polyester,
so they didn't need this anymore -Yes, of course
and this vinyl material is really strong against water so,
the plastic to be placed directly to the umbrella was the very first vinyl umbrella
amazing
Do you have it?
This was the finished first vinyl umbrella
It's quite beautiful
Since vinyl is such a strong material,
When the rib is weak, it will break easily
Since I had created the first vinyl umbrella,
I know that the vinyl material is very strong
so I need to use really strong ribs
These ribs are called Sakura Bones
Very nice
When the wind blows.. -It's really strong
This uses something called a plate spring
so the rib bends
So it lets go of the wind
This was the first prototype
So nice
There is a image that vinyl umbrellas are disposable
but why did you decide to make the world's strongest umbrellas?
I developed vinyl umbrellas and tried to sell it,
but it didn't sell well at first
People thought that umbrellas are made of cloth, and that was normal
They didn't think vinyl was good and didn't sell well
but when I worked hard and it started to sell,
I started to make transparent vinyl umbrellas
Transparent is trouble free for anyone and any clothes
so it sold a lot
Then people wanted cheaper ones
and they started making abroad
Competition was fierce so they ended up making cheap ones
Even though vinyl is such a strong material,
when you use cheap ribs and make a weak umbrella,
you can buy it for 500 yen
so nobody complains
Which all led to more and more cheaper ones
and the image ended up being disposable umbrellas
First of all, vinyl is very strong against water and doesn't leak
and the transparent ones let you see the front are the 2 characteristics
For me we went back to the basics. Strong umbrellas which you can see the front
I am trying to create the perfect umbrella and pursuing that -That is wonderful
It's not an umbrella for the rain. It is to protect people
So it's not good when umbrellas break -That is true
I think that's nice
This is a foldable plastic umbrella
You probably don't see many transparent foldable umbrellas
Amazing
There are holes in this umbrella
Yes I see some
You see lines here
These are guidelines for when you fold
When you fold according to these lines, anyone can fold it nicely
This umbrella can be long or short
This is when it's long and wet
and when you fold it
The umbrella case can be long and short
When it's wet, you can put it in the long version, and when you get home you can fold it and store it in
Amazing
So open it with energy
Ok let's open it
There we go
So the last question
Anything you want to challenge?
What I am trying is,
I want to make a vinyl sunshades
Sunshades which you can see the front
I'm researching if I can make it or not
Amazing
I want that
It's not done yet, but something like this
This is..
It reflects the light from outside and the heat as well
but you can see from the inside
Amazing
When you can see the front, it's safe
So to make you see the front as possible and not get injured
and hopefully you can walk well
When it is hot like in Japan, sun shades are very popular -That is true
I like it myself
Summer in Japan is quite hot
I want to make an umbrella to protect women's skin
I don't need wrinkles -Oh really?
No wrinkles -You're still young so it should be ok
-I'm rooting for you -I'll do my best
Please do
I really liked this one -Thank you very much
Can I have one?
Yes, please take this
Thank you very much
This product is called Kateru 70 Pro
Kateru 70 Pro
Kateru is in Japanese for "Winning". This is for winning elections
Amazing
70 is for the length. 70cm
Oh that's what it is
And since many people use it at work, PRO
Wonderful. Kateru 70 Pro. Amazing
I'm going to use this for many things