In this video I want to teach you five amazing strategies to get more traffic to your website
and build amazing brand awareness for your coaching business.
Stay tuned until the end of the video, so you don't miss any of the strategies because
I know you can implement those right away.
Before we dive in today, hit the bell icon and subscribe to my channel, so you get notified
when new episodes become available every Wednesday.
All about helping you go from passion to profits in your coaching business
When I first launched my coaching business I had this crazy idea that putting up a website
would bring me clients.
I thought, "Let me build an amazing website with photos and colors and a great logo and
great content, and somehow magically through the internet clients will find me."
I thought somehow, by using the right keywords or optimizing the website, I would rank on
Google, and I would rank on Yahoo, and I would be on the first page and clients would find
me.
They would click to the website, they would contact me, and they would want to work with
me.
But guess what happened?
None of that actually happened.
Even today, in this world of information and Facebook and Instagram and all these great
marketing tools, I still talk to coaches out there, maybe someone just like you, who says,
"I have an amazing websites, I have a great blog.
I'm putting content out there but nobody's coming.
What can I do?"
So today I want to teach you five ways, five simple strategies you can implement in your
coaching business right now, to drive more traffic to your website and therefore get
more clients in your business.
Tip number one is, of course, paid advertising.
This assumes that you actually have an advertising budget.
When you're launching a coaching business you need to have a budget for many different
things.
You should be hiring a coach, you should have a marketing budget, and you should have a
budget for online marketing and online business tools that actually allow you to run your
business efficiently and professionally as well.
Now, with an online marketing budget you might be investing in Facebook Ads and Instagram
ads, maybe YouTube ads.
You can nowadays run ads on any social media platform and you have to choose which one
is best for you, your product, and your niche.
The beauty of online advertising is that you can create highly-targeted traffic and the
traffic can find you almost immediately, same day.
So you could launch an advertising campaign today and have new targeted visitors and leads
come to your website almost immediately.
Traffic tip number two is to write a high-value article for one of the major blogs or media
outlets in your niche.
Now, this type of advertising and traffic takes a little bit more time, it's more time
consuming, it's more labor intensive, but once you have it, once you've scored an article
or a blog post or someone interviews you, the beauty is that you don't have to pay for
any of the traffic.
And this type of lead gen can actually send traffic to your website over time, over and
over and over again, as long as the article is available on the blog, on the media outlet,
on the internet.
Right now you might be thinking, "Well, Carolin, I don't have any media contact.
I don't even know where to start."
And I recommend that you start right now, but don't make it overwhelming.
Every week you can sit down for a half hour and research new blogs, research new newspapers,
magazines, websites online, where you can contribute an article, or you can reach out
to an editor and say, "Hey, would you like to interview me?
I have some amazing content to add to your website that your audience would love to know
more about."
And if you only spend 30 minutes every week you're bound to land some opportunities that
can help you drive traffic to your website.
Of course, what's really important is that you have a professional bio at the end of
your article so that when somebody reads the article or blog post, they can read more about
you as the author in the bio, they can find a link to your website and click right there
and go find out more about you.
Traffic tip number three is to get booked on a podcast.
Now, getting booked on a podcast can happen very fast or it can take some time, depending
on your niche, how you're approaching it, and how much time and effort you actually
put into it.
But once you hit a podcast interview it's bound to bring you traffic to your website.
Not only can you get massive value, but you can actually create an instant connection
with the audience because they don't just read about you, but they can actually hear
your voice.
They can get to know you and they can sort of build that relationship with you even more.
Most podcasters also allow you to give away a freebie, a lead magnet, announce an event,
or tell people about your website where they can find out more information about you.
So make sure when you're going on the podcast episode and you have the interview that you
have something available that you can tell the audience about.
An amazing free guide, an amazing free training, or something on your website where they can
go and they can have even more information, resources, and tips from you.
Traffic tip number four is to build your own YouTube channel.
We've built our YouTube channel mostly organically, without actually running any ads.
And the beauty of YouTube is that it actually acts like a big search engine, so your ideal
clients are coming to YouTube, searching for solutions and answers to their biggest problems.
They're searching about how to stop conflict in their relationship, they're searching about
how to lose weight, they're looking for dog training, parenting, business, career, all
sorts of advice.
And what if you had an amazing YouTube channel with all these little how-to videos and resource
videos and tips for your ideal clients, and they can watch them and then go onto your
website and learn even more about your products and services?
How amazing would that be?
And launching a YouTube channel is actually not difficult at all.
The key to success on YouTube is to optimize your videos around specific keywords and issues,
the topics your ideal clients are searching for.
So if you know what your ideal clients want, what their issues, problems and concerns are,
you can build YouTube videos around them and optimize them for those keywords to make sure
when your ideal client comes to YouTube they can find your episodes, they can watch them,
and then from there they can go to your website to find out even more.
Traffic tip number five is to build affiliate relationships.
Now, I know people in my industry who run their entire coaching businesses based on
affiliate relationships and I think that's amazing, that's a huge asset in your business.
But even if you're brand new, you can have affiliate relationships right now.
Think about all the products and services out there who are there to serve your ideal
clients, think about the complimentary offerings in the market that your ideal client is consuming.
For us, for example, those might be copywriters, website designers, or maybe tech tools, like
click funnels or acuity scheduling.
And we have affiliate relationships with copywriters and website designers where we can say, "You
know what?
If we have a client who's looking for copywriting services or who's looking for website services,
we'll send them to you if you, in return, send us leads of clients and coaches who are
looking to build their business."
So it's a win-win relationship and an ongoing partnership where leads are being passed around
and value is being shared.
In your case, think about all the complimentary services that your ideal clients are consuming
right now.
Who else is selling to your customers and how can you build relationships with these
people and these brands that are mutually beneficial?
Now I want to hear from you.
Let me know which traffic generation tip you would like to implement right now and what
you're most excited about.
Also, if you want to post a link to your website below in the comments, feel free, so that
we can visit each other's site and support each other.
And if you really want to be seen and you really want to put yourself out there, then
I have something really, really special for you.
I would love to invite you to attend From Passion to Profits Live, which is our big
annual event in Hollywood, California.
The event is the hottest, biggest event for coaches from all around the world and we expect
over 400 coaches to attend this three-day intensive coaching training.
Now, the event happens September 14, 15 and 16, in Hollywood, California.
And we will come together, including my entire coaching team and seven industry experts,
to coach and teach you everything you need to know to build a million dollar coaching
business.
Tickets are available right now, just go to frompassiontoprofitslive.com, grab your ticket,
bring along a friend, and we can't wait to see you and meet you in person very soon.
As always, I hope this episode served you and you're excited about driving more traffic
to your website.
Now stay focused on your goals because I believe you are meant to bring your passions to the
world.
Thank you so much for watching and I'll see you next week.
From Passion to Profits Live, our big annual event for coaches, is happening this September
in Hollywood, California.
Do you want a ticket?
For more info got to frompassiontoprofitslive.com.