- What's up guys?
So how do you get backlinks without paying for them?
That's the million-dollar question.
It seems like everyone's asking for money right now
when it comes to link building.
But over the last year or so,
I've built over 350 backlinks to this website
and not paid a single penny.
So how did I do it?
Well, that's exactly what I'm gonna teach you in this video.
So if you want to learn the secrets
of building high quality backlinks
without paying a single penny,
then make sure you keep watching.
All right, so my number one strategy for getting backlinks
without paying a single penny is to make sure
that you're reaching out to websites, okay.
And not just to like 5 or 10 different websites.
Make sure that you're reaching out
to at least 1000 sites per year.
And that might sound like a crazy figure,
but if you take a look
at some of the best link-building strategies out there,
like guest blogging, or skyscraper technique,
you can easily start doing this.
You can easily start reaching out
to lots of websites at scale to make sure
you start getting as many backlinks as possible.
Now, the thing is, when you're reaching out
you've got to choose the best media.
Now for me, in my experience, I would say that cold email
is the best way to start reaching out to websites.
And don't just spam loads of sites.
Make sure that what you're writing is interesting,
that it piques curiosity,
that it grabs the reader's attention
so that you can start getting as many backlinks as possible.
Now here's some examples
of previous emails I've written before
to start building links with outreach.
And if you follow the same sort of structure,
don't just steal the template,
but if you follow a similar sort of structure
then you will see great results with link building outreach.
If you don't do outreach
then you're not marketing your website.
And no one's gonna know about you.
And if no one knows about you,
then you don't have the momentum
to start getting more backlinks to your site.
Now, after awhile, after you've started getting
more and more backlinks to your site, your site will grow,
you'll gain more visibility, and you'll start
attracting free backlinks naturally to your site.
That pretty much happens
in the lifecycle of every single authoritative site.
But at first you must do outreach.
It's pretty much essential, okay?
So what are the best strategies to do?
So, first of all, you would create
a list of all the websites
you want to write a blog for in your industry.
And then you just reach out to them and say,
"Hey I'm a big fan of your website.
I really like the content you've got on that.
In fact, I'd be happy
to write a free article for you as well.
Here's some examples of previous guest blogs I've written."
If you do that, you will start getting free backlinks.
And it's just a case of reaching out to enough sites
to get the backlinks that you need.
Another way to get backlinks with outreach
is use the skyscraper technique.
So you would create a list of all the websites
that are linked to your competitors.
You'd find out what articles they've linked to.
Then you produce a similar piece of content
that's actually better
and more comprehensive than your competitors.
And you'd reach out to everyone
who links to your competitors and say,
"Hey, I noticed you link to them.
Maybe you want to link to us too.
We've produced a similar article.
Here's the reasons why you want to link to it."
And if you do that at scale,
if you reach out to hundreds of sites
or even thousands of sites,
then you will start attracting
a lot of that backlinks for free, without paying for them.
Now this brings me on to my second tip
which is to make sure you negotiate
because a lot of the websites that you reach out to,
even if you're offering some content for free,
even you're offering a free guest blog
or a really useful piece of content
that they could use on their site.
The problem is a lot of these sites
are still gonna ask you for money.
And they're still going to say,
"Hey I don't care how good your content is.
I don't care how good you guest blog is.
I'm still going to ask you for money."
And that's a big problem, okay.
And that's where a lot of people fall down.
They think, "Right, outreach doesn't work.
I can't get the free backlinks I need.
Everyone's asking for money."
And even though it is inevitable
that other websites will request payment for backlinks.
There are certain ways you can negotiate with them
to make sure you start getting free backlinks.
This is something that I do pretty much on a daily basis
to make sure that I'm getting
as many free backlinks as possible.
So the first thing to do is
think about the law of reciprocity.
So essentially, if you offer
something of value to the website owner
then they're going to offer something of value to you.
They're gonna feel like they owe you.
So if you do them a favor
and you offer something like,
I don't know, a free back link,
or a social media promotion,
maybe a mention on that email newsletter,
or any sort of offer that's going to do them a favor
and promote their site,
they're going to feel like they owe you too.
So this is something I use all the time.
I'll say, "Hey, I don't have the budget to pay for a link.
But what I can do is offer you
a backlink from one of my partners sites.
And quite often they're very interested in that
because they understand that if they can sell a backlink,
backlinks are very useful in SEO,
and therefore, if I can offer them a free one
they'll be happy to link back to me too.
It's basically the link-building equivalent
of you scratch my back, I'll scratch your back.
And you can be really creative with this.
For example, in previous campaigns
I've offered a free video version of their blog,
which you can easily do with a tool like Roacketium,
to give them something of value
so that they're more likely to link back to me.
I've even recorded audio versions
of other website owners blogs
and said, "Hey, I liked your blog so much
I recorded an audio version of it, here's a link.
Do you mind just crediting me for creating the audio?"
And that's a powerful way to generate backlinks.
So there are loads of ways
that you can negotiate with website owners
to make sure that, even if they're asking for money,
you can still get a free backlink out of them.
And the great thing is once, you've done this
and you've built a relationship with a website owner,
chances are they trust you and they're more likely
to link to you for free again in the future.
So you can use these contacts and build up a network
of people who are willing
to share your content for free without paying them.
Now the only problem with outreach
and negotiating with other sites is that chances are,
sooner or later, you're gonna run out of prospects
you can potentially reach out to.
So if you're reaching out to
like a thousand prospects per year
chances are you're gonna run out of relevant sites
that you can contact for a backlink.
There's only so many of them,
it's a limited resource in your industry.
So what do you do next?
Well, the next step that I would recommend, and my final tip
for building backlinks without paying for them,
is to use a website called HARO.
This is helpareporter.com and it's a very powerful way
to get free backlinks for your site
from high quality websites.
So what do you do?
Well essentially you sign up on the site,
on helpareporter.com,
then you wait for their email updates,
and these email updates are gonna contain
loads of public relations opportunities
from other journalists.
And these journalists are basically
looking for opinions from website owners, just like you.
And if you reply to them with a good piece of content,
and they actually feature you in their article,
then they'll credit your website as a source.
So it's a really powerful way to get backlinks
and to find new opportunities
for link building that you would never find from outreach.
Plus when you're in direct contact with journalists
then you can build up a rapport with them,
a relationship with them,
and contact them for future backlinks as well.
And the great thing is as well, HARO is completely free.
You won't be charged for any of the backlinks that you get.
And some of these are really good.
For example, just recently, I got sent one,
from a website off HARO, and it was so easy.
All I had to do was right a couple of paragraphs
to get the backlink that I wanted.
Not just that, but also HARO is very powerful
for getting PR opportunities.
So when you're featured by other journalists
and they mention your brand in their article
then not only are you getting a free backlink
but you're also getting PR and free marketing as well.
So it's kind of like a combo deal
where you get the backlinks
but you also get mentions of your brand too.
And if you do that enough times,
when someone Googles your company or your brand,
they're going to see all these mentions
from other articles that you've been featured in by HARO.
So this is a tried and tested way
to get free backlinks about paying for them.
And it's so easy to do guys.
So thanks for watching.
I hope you enjoyed this free step blueprint
on how to get free backlinks without paying for them.
By the way, I do run a link building agency myself
via juliangoldie.com.
I'll drop the link in the description below.
So if you want to get backlinks your site,
I run an agency, I can definitely help your company.
Just feel free to book in a call,
or get in touch via website, and I'll be happy to help you.
All right, thanks for watching.