The objective of these degrees is to prepare our students for a creative career, a long
and sustainable one.
So we have three courses: one in art direction which is aimed at the advertising industry,
one in design marketing which is aimed at those that want to work in messaging directly
with the consumer, and curation, exhibition and events for those that want to put on primarily
live events, but we also consider digital in the curation degree as well because the
technologies are becoming more and more prevalent in live events.
We teach a core set of skills and knowledge across all three of our degrees.
These are visual communication, our students learn Adobe Creative Suite which is industry
standard software, project management, pitching and presenting, marketing and design thinking.
So these courses are distinctive because of their engagement with the creative industries.
So from day one our students will work with clients on briefs, they'll be pitching and
presenting, coming up with ideas for a range of products and brands and agencies.
So I went to art school in the early nineties and then I started working in digital very
early in '96 for an advertising and marketing brand.
So my first job was creating the content for CD ROMs that went on the front of Sunday magazines
and you could read about sport and news and things like that, and then 20 years later,
I created Radio One's Glastonbury Instagram feed.
So really different technologies.
You couldn't imagine CD ROMs now and you couldn't imagine Instagram back in '96 but the thing
that connects my experiences is art school.
So the skills and the tools that I learned then allowed me to navigate sort of technological
and creative change throughout a long creative career.
So the kind of people that we'd like to apply for the course are those that don't just want
to join the creative industries, but want to disrupt, shake it up.
So we're looking for people with a sort of DIY punkish attitude to making work and you
wouldn't necessarily have to have a sort of traditional design portfolio to support your
application.
We'd be looking for things like You Tube channels, videos that you've made, Instagram feeds,
acting show reels, music.
Really if you can evidence your creative output and your passions and you've got a sort of
get on with attitude, then I would really encourage you to apply for the courses.
So an example of the kind of work that we do with brands is last week the Science Museum
came in to do a day on hack with my students.
The brief was how do we reveal more of our digital collection online.
Their technical architect of their collections online came in and he worked with students
and helped them sort of shape their idea and wrap a prototype visual concept which were
then pitched at the end of the session.
So it's vital that our students learn how to pitch and present and talk about their
ideas confidently.
So this is the first of 50 that they'll do throughout the three years and the upshot
of the day was the client was very happy with the ideas that he got from young people which
is the point of him doing it with us, and they're going to continue to work with our
students on a range of projects in the future.
So if you'd like to know more about the courses you can send me an email and ask me anything.
You can look on the Kingston School of Art website which has got more detail and you
can also apply via that, or you can look on our student-ran Instagram feed to get an idea
of the kind of work that we do day to day here at the art school.
Cheers!