What's up beautiful people? It is your homegirl Ms. Shameless,
all up in your building.
And this video is all about how to make that
dolla, dolla bills make it rain. Make, make, make, make it rain.
Make it rain. Make, make, make, make it rain.
I only have $23 dollars cash, which is a good day.
Anyways, how do YouTubers make that money?
How do I get paid? How am I affording this place,
and that ride, and that tree growing behind me?
So there are several ways. I've written them down.
The first one is Google AdSense,
Affiliate & Commission links,
Merchandising,
Meet & Greets or Events,
Brand Deals,
and then the trusted button up there that says,
"Donate to this channel" or something like that.
I forgot it was even there, but anyways.
Those are ways that YouTubers make money.
So the first one Google AdSense,
that was the first one that I signed up for
when I got onto YouTube.
So you basically create an account
through Google using your Gmail email,
and you sign-up, and you'll hear the term
CPM rate which stands for Cost Per Millie,
Millie is Latin for thousand, so cost per thousand.
YouTubers get paid through the eCPM,
which is the effective cost per millie, or clicks per millie.
Description box.
So that is a magical number that can fluctuate
depending on the time of the year.
Usually over the holidays when companies want people to spend
they'll spend more dollars on advertising.
And YouTubers could potentially earn more during that time.
To figure out how much a YouTuber
actually gets paid from that,
or I get paid from that you have to divide,
I will put the equation right here.
(Maya Voiceover) You take your total earnings
divide it by the total views and multiply that by a thousand,
and that gives your effective CPM rate for the month.
See that way I don't mess it up.
The second way is affiliate links & commission.
This is another way to earn money.
And this could be really big.
For some YouTubers it's like that's all they do,
because they make a lot of it.
I personally don't make that much money through affiliate or commission links.
And it could be anything, say I'm wearing this lipstick,
and you're like, "Oh my god, I love that color."
And I'm like, "Read the description box.
Info in the description box."
There's going to be a unique link that you guys click,
and it might have a tracker
that says the link came from my channel,
or a promo code will come back to the YouTuber that sent them,
and I will make commission from that.
So this company does not do commission,
but I don't do makeup for affiliate links,
I do tech stuff.
So this camera is a Sony A6000,
a lot of you guys have a lot of questions
concerning the gear that I use.
I always list it in the description box,
so if you read it, you will see that there is a link to a store,
and it is an Amazon store.
Now I personally am not responsible
for the actual product,
I just found it on Amazon, and I put it under Shameless Maya,
and said here, "This is where you can find everything that I use."
You click on it. If you purchase it I will get a commission.
I don't know exactly how much the percentage is.
Next is merchandising.
I was selling beanies, tote bags, t-shirts, sweaters.
So I sold merchandise, I got a certain percentage of that,
after the cost, after the shipping,
after all of this stuff I got my little divvy up.
Now it could go beyond that.
It could be creating your own makeup line.
It could be collaborating with another designer.
It could be selling a game.
As long as it's a product.
Then the next option is meet & greets and events.
Say you wanted to meet me, and I have an event,
and there were ticket sales.
I'm not saying this is the case for every YouTuber,
I've only got paid once from an event.
I usually do it for free,
and I personally don't charge my viewers to meet me,
but I'm not opposed to it.
I would do it if you guys were walking away with something tangible.
And then finally, the brand deals.
Oh my goodness. Brand deals are taking over YouTube!
And it's like, "Uh, another sponsored video? What?"
The thing is YouTubers don't charge you to watch the videos
that takes so much time to produce and make,
and to film, and all of that stuff,
and because you guys get to watch it for free
the logical thing to do is either
do all of the above before I mentioned, or a brand deal.
And I do a lot of brand deals.
For me that's where I make a good chunk of my money.
And I personally like it
because it's like getting to work with a product that you like,
you'd hope that you like, I work with things that I like.
And I get to come up with creative ideas
on ways to make that fun, and interesting, and entertaining.
So, the companies can either contact me directly,
or through a third party.
So usually for me that would be my MCN.
YouTubers can be signed to an MCN,
which is a Multi-Channel Network.
I'm signed to Makers Studios,
and they are the ones responsible for I would say
a good 90, 95% of the brand deals that I do.
There are companies that aren't necessarily MCNs.
Smaller companies, like Niche for --
I don't really work with them that much,
I'll put it in the description box,
but they also work with influencers on different platforms,
like Instagram, Twitter, Vine,
maybe Snapchat, I'm not too sure.
A big department store company will go to the networks
and say, "We have this budget that we want to invest
to get videos. Who do you have?"
I'm not entirely, exactly sure how the backend works,
but I will end up with a brand deal,
and I will pitch them on a concept,
they will either say, yes or no.
Once it's approved, I shoot it, I edit it,
I upload it, and then you guys watch it.
To give you context on how much that can be,
because it can range from like hundreds of dollars
to hundreds and thousands of dollars.
When I was acting doing commercials
without any speaking lines, you see me on television,
if it's a U.S. national commercial
I would make anywhere around $10,000 for,
depending on the campaign, but for that run,
without saying anything.
Now on YouTube I am speaking, not only am I speaking,
I am being specific about a product,
and I'm not only telling you about it,
I'm filming it, by myself, or with somebody else,
I'm editing it, by myself or with someone else,
and then I'm uploading it onto my channel.
Not onto television,
not onto somewhere else that people can't comment,
I'm uploading it onto my channel
that I have spent years building.
So, I have to be very smart
as to the brands that I work with.
For me to make the process simple,
I only work with companies that I like and already use,
and that just makes it simpler for me.
So if a U.S. national commercial is $10,000 to not say anything
that will give you perspective on
how much a YouTuber gets paid to upload a video on their channel,
and depending on their size,
how many subscribers they have, how creative they are,
how much production value they give
can all dictate how much they earn. And it fluctuates.
So I'm not too sure how much one YouTubers makes versus another,
but use your imagination.
And then finally this is the most recent one
"Support This Channel" button.
I believe, I'm not sure, but I remember seeing it,
somebody gave me money one time,
so thank you whoever that one person was,
but there's that option,
and I haven't really seen YouTubers asking viewers
to support their channel through that button, but it exists,
and so maybe some other YouTubers getting paid that way,
but those are,
I believe that's six ways that YouTubers make money,
there could be more, I'm not aware of those ones,
but those are the ones that I'm aware of.
That's how YouTubers get paid, that's how I get paid.
Now I would love to know how you get paid.
What do you do? How do you get paid?
And yeah, comment below and let me know, boo.
If you have any other questions, read the description box,
I'll try to answer them in the comments as well.
And remember to do you, be you, and stay true, boo.
Be shameless.
[♪]