in today's logo design tutorial I'm going to show you super useful
techniques on how to design the adidas logo from start to finish but not only that
I'm also going to show you how to overlay this cool neat effect towards the
very end of the tutorial that will work on any of your logo designs
what is that people welcome back to Satori graphics the more graphic design
content right here on YouTube so here is the adidas logo and I know people in
the US see adidas but where I'm from in England we see adidas now that out of
the way the star of today's tutorial where I'm gonna show you some technical
tips on designing a logo of this nature first press L for the ellipse tool and
then hold down shift to create a perfect circle you can press shift the next
together to flick the stroke over to a fill and then open up the transform
window you're going to notice that the diameter of the circle was shown here and
to make the next step of this tutorial easy I'm gonna change mine to 80 you
will see why next hold down the alt/option key to duplicate the circle
perfectly so the center of one aligns with the edge of the other you can turn
on your smart guides and so illustrator will tell you when they're perfectly
aligned like mine out here I change the circle to 80 pixels as it's an easy
number to work with the fact that the damnit of the circles 80 tells me that
its intersection here is 40 as it's half I warn this section here to be half
smaller again so I want to move one of the circles by 20 pixels
in the transform window I can add 20 pixels to the exist in x-axis value
select both the circles and in the pathfinder window use a divide function
this will split the section up into several shapes which you can ungroup and
then remove the unwanted areas like so
flicking the stroke over to a fill has left us with the basic shape for the
adidas logo
we're now going to finish making editor's logo remember the very end of
today's video how that needs effect that you can add any logo with the shape
selected click and drag to move the top anchor point down a tiny bits duplicate
the shape and then hold down shift and scale down the shape ever so slightly
then bring the shape back over the top of the bottom anchor points sort of
touching like so on the top shape press R for the rotate tool and drag the
target icon down to the bottom and place it with the anchor point exactly click
once and then hold down the alt/option key and click again in the new window
that appears type in 40 degrees and click OK
now you can move this shape a bit to the left making sure that they are lined at
bottom using a guide you can press command or control our to
open up your rulers so you can drag a guide down now select both the shapes
and change the stroke to a fill we're going to unite everything together as
one shape in the Pathfinder window this will allow us to cut the shape with a
pen tool along the side as we're going to mirror it ensuring the shape is
perfectly symmetrical bring a guide along absolute cent of the middle shape
like so making sure it is actually exactly along the center then press P
for the pen tool and hold down shift and draw a line vertically along the shape
connect the path like so then select the path and the Edit our shape at the same
time and use the minus for an option in the Pathfinder window now you can
duplicate this shape and reflect it in the reflect window and as you can see
this one is sure we have a perfectly symmetrical logo if you are making a
logo symbol or logo mark that is symmetrical this is the best way to
ensure it's perfect and it's going to save you time as well you know the two
shapes together in the Pathfinder window we're now going to finish the final part
this logo before I show you that neat and cool effect at the very end press M
for the rectangle tool and make a long rectangle like so
duplicate a perfectly one shape size down and then press command or control D
three more times
delete the shapes in the middle like so and then bring them over to your logo in
perfect position the adidas logo is almost complete now select all of the
three line shapes and unite them together in the Pathfinder window now
select the petals on the logo itself and also the lines and use the minus for an
option
but wait what about the logo type on the eye - logo itself well unfortunately
according to my research the logo type isn't actually a font as it was a
custom-made design by the graphic designer
but the crease is fun to match with the adidas logo type is the font century
gothic the only changes that you need to make is that first outline the type and
then use a direct selection tool to click once on the eye and then delete
the section like so use a rectangle tool to draw in the finishing touch to their
- logo design now it's just a case of resizing the type and placing in
position now finally I'm going to show you that effect to use on any of you
later designs I have here some brush vectors that I
downloaded you can look around online as there are many different places to get
them but you're going to want to add a gradient to each of the brush strokes in
a pastel color theme once you have your selection ready make sure the brushes
are sent to the very bag and you know the aspects of the adidas logo together
in the Pathfinder window
when positioned in place turn the logo into a compound path
then select the brushes and the logo rights will control click them and then
choose clipping mask now you've added that super cool in the effects your logo
itself so if you found today's tutorial on how to make the edit a slogan like a
pro let me know down the comment section below and drop a like on today's video
if you really find my content useful here at the toy graphics and you wanna
help out my channel simply share my content on social media so other people
can see it too due to the lack of time and me simply
needing a break this is gonna be my last video today this week and I'm going to
be back either Monday or Tuesday next week the whole YouTube situation where
my reach is being limited is kind of getting to me and I need to regroup and
focus on a few things also I'm working on a few projects where I'm gonna be
making my very own subscription-based website where you can actually join up
on a monthly basis and have access to in-depth courses on graphic design as
well as digital downloads I will of course let you all know when I'm gonna
drop that website and open up to the public blender you guys into the next
time design your future today peace
you