Hey everyone, Jason here, digital marketing consultant, and in this YouTube growth guide,
we’re going to be going through how to leverage the power of Google Analytics to help grow
your Youtube channel.
So we’ll go through the install, and then the three places you should be looking at
inside of your Google analytics account to pull out some sweet, sweet data to improve
your YouTube channel.
Make sure you check out the time stamp table of contents in the description to skip around
the video along with another link to a full blown Google Analytics tutorial to install
and configure Google Analytics correctly on your website.
So with that, let’s go ahead and jump into my screen.
The first step is heading over to Google and searching Google Analytics, you’ll get to
a page that looks something like this, and you’ll be able to start for free.
After connecting it to your Gmail account, you’ll get to a page that looks something
like this where you’ll be able to set up your account and web properties and different
views.
So in this particular instance we’re, I’m going to assume that you already have an account.
All you have to do is click this blue plus button and you’ll create the account.
Your account is kind of like your company, so all of your web properties will go inside
your account.
The next thing we need to do is create a property.
So we can go ahead and click on create new property here and we want to type in the name
of our YouTube Channel, and then paste in the URL of our YouTube channel.
Now something that’s important is you don’t need the https, or all those slashes.
So we’ll go ahead and get rid all of that, and then we can click on choose a industry
or category.
And this really isn’t all that important, because it’s going to give you benchmarks
against other YouTube channels.
But things are so broad.
The categories are so broad that it’s pretty much useless.
So just pick whatever you feel like and we can go ahead and click get tracking ID.
And after we click get tracking ID, it will give us this code that we actually want to
put on our YouTube channel.
So we don’t need to come down here, that’s for websites and other stuffs for another
video.
We’ll go ahead and click here, copy our UA code, and then we need to go over to our
channel dashboard.
Now, on our channel dashboard, we’re going to go ahead and click settings.
If you’re still using the old version, you’re not in YouTube studio yet.
You can click on yourself and click settings when it pops up in this menu.
So we’ll go ahead and then we can click on settings here, and then we can click on
other settings, and we want to go to advanced channel settings.
And at the bottom of the page, we’re going to be able to copy and paste in our UA code.
So we’ll scroll down here, and then at the very bottom, you’ll see a place where we
can paste in our UA code.
Now I’m not gonna paste it in because obviously I already have one.
But here’s is where you would paste in your code and then we go ahead and click save.
And now, Google analytics is connected to your YouTube channel.
Great!
Awesome!
That’s super, super easy right?
So why the heck go through this process in the first place?
Great question!
There are three things I wanna walk you through inside of Google Analytics to show you why
this is so helpful.
But something’s that very important is Google analytics, is showing you what’s happening
on your channel page.
Whereas, YouTube analytics is showing you what’s happening across your video.
So this kinda helps complete the view.
YouTube’s telling you all about your videos, and now Google analytics is going to tell
you all about your channel page, and you’ll see how powerful this can actually be.
So we’ll go back over to Google analytics, and I’m going to go to the web property
that I’ve actually already set up here, YouTube Jason.
And then we go ahead, and once we select to the property we can come over here and click
on audience.
So I’m going to select on audience, and the first thing I wanna look at is where the
traffic is coming from.
So I click on geo, and then click on location.
Now here is going to give us a overview of all the different countries that are showing
up to the channel page.
And so if you’re going to be doing some advertising, or you’re looking at translating
some of your videos, or you’re just curious as to where in the globe your potential subscribers
and visitors are coming from.
This would be the place inside of google analytics to look.
Now again what’s different with what you’re seeing here, and what you’re seeing inside
of youtube analytics, is youtube analytics is just looking at all your video use where
this is looking at people who actually click through your channel page.
So these people are much more likely to become a subscriber.
Because not only have they watched the video but they’ve also gone to your channel page.
So the next place you wanna look is under behaviour here.
So we’ll click on behavior and we’ll click on new versus returning.
Now there’s not a whole lot you can do with this but it just kinda is cool to be able
to see how many people are new visitors versus how many people are coming back to your channel
page.
You can also click on frequency and engagement to get some more data.
But typically I just like to look at these to figure out how many people actually coming
back to the channel page.
Now the next place we wanna look is mobile, so we’ll click on mobile and then we’ll
just click on overview.
And the importance of this is figuring out what devices people are watching your videos
on.
So if you find that a lot of your traffic is coming from mobile devices, then you wanna
make sure that your thumbnails and your videos are more optimized for mobile than they are
for desktop.
As you can see here with my data, most of my traffic is coming from desktop.
So I definitely need to keep this in mind as I continue to make my videos.
Now the next place we wanna look is know how are our other social platforms performing
in driving traffic to our YouTube channel page.
So here we’re going to click on acquisition.
So under acquisition, we’d go ahead and click on social and then referral networks,
network referrals.
Got that mixed up.
And this will show you other social platforms that are driving traffic to your channel page.
As you can see here, I have less than 10 people who are coming from other social platforms,
we should probably fix that in the future with my strategy.
And the last one we have is user flow, which is just gonna blow your mind as to how detailed
we’re about to get with our user behaviour.
So let’s go ahead and dive back in.
So we’re going to scroll back up to acquisition, we’ll click on, sorry not acquisition, audience.
We’ll just click on audience, and then we’ll click on user flow.
And what you’re looking at here, but first of all let’s change it from country because
country’s not going to tell you all of that much.
We want to actually do it by source.
So you can just type in source, and we will click on source as there will be much more
helpful in understanding the data that we’re looking at.
So what you’re looking at here is essentially the flow of how people click.
So I’ll go through this top example here.
So if someone, when someone lands on your channel page, where do they go to next?
This is the main channel page of my YouTube channel.
So it’s showing that six hundred and seventy nine people click on something else and take
another step, and showing that four hundred and sixty seven people do nothing and click
away from the channel page.
So what you can do at each level here is you can click and click, oops, there we go, come
on.
Click, group details, and it will give you the actual URLs of where people are going
from your channel page.
Now this source column, you can also change it to medium if you like as well to know if
you’re getting direct organic or referral.
Now, something you’ll note and see is pretty much it’s always going to show up direct
as going to be the most.
And that’s just something you can’t really control, that’s how Google Analytics and
YouTube are working together right now.
Hopefully they can get to fix that in the future.
But essentially, it’s just all the traffic that’s coming from your YouTube videos.
And what makes it really confusing is if you click on group details, you’ll see that
it actually is saying that the traffic is coming from your channel page.
So something’s a little broken with, with how they report this.
But we’ll, we’ll leave that alone.
What’s really cool is going to the first interaction.
So they start on your channel page, or they start on your video page, or maybe they start
on searching, or playlist, and then you can go ahead and see what do people do after they’ve
come to you channel page.
And this is going to help you design your channel page, so it’s more effective in
terms of serving your potential subscribers intent.
And it’s also going to show you what other channels people like.
Check this out!
So we can come in here to more pages, here on the bottom, and we’ll click, and click
on group details, and we scroll down, and we can actually see some other channels that
people go to, after they check out my channel.
So this is great to understand what other channels your visitors are interested in,
and of course, if I did more than a month’s worth of data we’d get a lot more channel
lists here.
So it’s just really good in terms of understanding who your visitors are, and then again, something
else that’s really cool is if you come in here and look at these search ones.
So there’s a search here, and there’s a search there.
If we click on search, we can actually see what people are looking for.
So you can see here, people are searching for funnels, and they’re searching for inbox
zero, and they’re searching for an online course.
Now obviously, these are only one people, so one people.
This is just one person.
But when you look at this over the span of more than a month, like two or three months,
you’ll actually start to see trends.
So in this particular example, let’s just pretend that funnel was you know, five hundred
searches or something like that.
That would tell me that I would take all my sales funnel videos and put them on my channel
page so it’s easier for people to find my sales funnel videos.
Because that’s what they’re looking for, and really, that’s the power of Google analytics,
and YouTube.
It’s really gonna help you understand what other channels you are similar to in the eyes
of your viewers and it’s gonna help you design your channel page to actually be more
helpful to people who are looking more of your content.
So thank you so much for watching, I hope you found this video informative and actionable.
If you got some value out of this video, go ahead and hit that like button and subscribe
for more in depth tactics and data walk throughs just like this one.
I am a data nerd, and Google analytics is a powerful tool to use across all of your
business, whether you’re looking at YouTube or just your website.
So go ahead and hit that like button, subscribe, until next time, keep building the business
you love.