- I mean it's unbelievable to me to watch my friends get 83 good
comments and one person says they're fat or they're dumb or
it's stupid and they dwell and they dwell on this.
And this is why I keep getting back to this thought of how do
you get insular and know what you're doing for yourself,
for yourself.
You know Ivan Drago, right, last scene,
like he loses and he's like, he's saying I did this for
myself not for the fucking Premier,
not for the Soviet Union.
I was in the ring for myself and it's a funny scene.
I was born in Russia.
I love the Rocky movies, I love America way more than the
Soviet Union so maybe it sticks with me but there's something
about that scene, right, everybody knows Drago for
the famous scene like, "I'll break you."
For me, it was when he was in the ring and
was like for myself.
("Unstoppable" by This Is Wolff)
("Future Lost" by FVREWELLMUSIC)
- [Gary] What I'm worried about is there's a lot of people
listening right now and saying,
"Okay, easy for you guys to say," and what I always tell
these kids is you don't understand
that's how we got to that place.
- [Aubrey] Yeah.
- You know like everyone's like,
"Easy for you. Easy for you."
I just, I'm just fascinated by people's lack of patience.
And I know we live in a social media world and everybody's
gettin' all these things flashed at them but it's crazy.
I'll never forget when I started working
full time in the liquor store.
Was 22 and I remember saying to myself literally,
literally the first day like I've been working in the store
for eight years, since I was 14, but this is it.
I'm done with college.
I actually worked a little, few hours I drove home from college
my last day, but the next day was the first day.
It was so weird.
I hated school my whole life and that was it.
I walked into the liquor store
and I never had to go to school again.
It was like crazy.
It was the best day of my life.
And I'll never forget I remember saying,
"Okay, I'm not gonna say a word for the next decade.
"I'm not gonna talk to my friends," this is real.
And I did it.
My high school and college friends are
very weirded out by me.
I like just went in a cocoon and I just worked every minute and
I didn't even think about popping out until I was 32.
Not a word, not a peep, not a party, nothing.
And now, I've got kids emailing me like,
"Gary, thank you so much. I love your videos.
"You inspire me when I'm super down.
"I almost gave up last week.
"Yeah, I've been doing my new business for about four months
"and I hit a real wall."
I'm like what's the fuckin' matter with you?
(group laughter) Four months?
You didn't hit a wall,
you haven't even gotten out the gate.
You're not even in the car.
You're still like sleepin' in your bed.
I just really want to push patience and the long game.
All this relationship talk you and I've been doing,
squirrel, bear, all that shit, it's all long game.
- [Aubrey] Yeah.
- [Gary] You're either playing for life or your playing for the
few minutes ahead of you.
And again, this keeps going back over and over in my mind to what
other people think.
It's gonna be a good one.
I see exactly where I want to do it.
Right here.
Because the only thing that's holding you back is you're
worried about what other people have to say.
You give up on that shit and you're clean and you can go.
And all of a sudden, it's not how much money you have or how
much time you have, you just see that you can do it.
Money ain't time ain't shit of holding you back compared to
your worry about other peoples' opinions.
Leave that shit in high school, it's time to go.
(claps hands) (DRock laughs)
Too many people right now,
I mean social media has become the place where everybody is a
PR agent of themselves.
Let's call it what it is, right?
I just said there's a bunch of dudes in here,
that's the first big head nod.
Everybody's head nod.
You're PR'ing yourself.
And I get it.
You know, I get people want, you know,
to hook up and to have fun.
I get everything.
I get it.
But it is creating ungodly short-term behavior which is not
allowing people to really win the game.
Yo, there's a day where you have a team dinner,
my team and then another...
Yeah, on the same day, right?
So maybe we can do my team dinner
because everybody's around.
We can do that Wednesday, yeah.
Somethin' to think about.
Yeah, but maybe he can do it.
So hit him up. See if he's willing to do it.
That's number one.
Number two, what's the Friday in L.A. on the 28th?
What's that all about?
But you're not sure right now.
Yo, Jon Toth with an "e".
I'd never noticed that before. To-eth.
- [Jalen] How you livin'? - [Gary] Real good, man.
How you feelin'?
- [Jalen] I flew from New York. - [Gary] Yep.
How long have you had dreads on? How long?
- Like six years.
- [Gary] Really? - Yeah.
- [Brian] If you go back on YouTube you can see
where they just started.
It was high school when he was coming to the opening.
- Let me just bang out this call.
When are we leavin'?
Yo, that dog next door is fuckin' scary as shit.
I was like trying to do a call.
You see it? Fuckin' crazy.
Scared, you were pretty calm or you knew it was there.
- [DRock] No, I didn't know. - [Gary] I was impressed.
Danny, you're literally out of a sitcom.
You're literally out of a sitcom.
You're like Boner from Growing Pains.
(laughs) Literally, out of a sitcom.
DRock, you're being reassigned to Double D.
It's gonna be the best show on YouTube.
It's so crazy not to be in control of where you go.
- [Jon] I know.
- To me that's just crazy. Where was I going?
Oh, so one of the things I'm really thinking about is I got
to go through this with you guys.
It may even take me another full year but I want to do an
off-season regimen like that's real legit.
Like real classes, real meetings,
real just getting kids, if they want it,
really prepared for life after football.
Super well. - Good.
- How are you?
- Good to see you. - Good to see you. Jon.
- [Jon] Jon Toth. - Aubrey, nice to meet you.
- [Jon] Nice to meet you. - Good to meet you, man.
- Jaylen. - What's going on?
How you doin', Jalen? - [Jalen] Nice to meet you.
- Good to meet you.
- You know DRock. - [Aubrey] 'Sup? How you doin'?
- How are you, man? Real pleasure.
'Sup gang? 'Sup man?
Smells nice.
I love it. I love it.
Oh, you've got the hockey bubble.
You know how unstoppable I am at this game?
- [Aubrey] Does anyone have quarters?
- Does it work?
- Oh.
- [Gary] Who wants some?
Oh!
There we go.
Ooh, nice shot.
- [Aubrey] Rip.
(Aubrey and Gary laugh)
Oh. - Ooh.
Oh!
- [Aubrey] You always go far side.
- Oh shit!
- [Aubrey] Oh yeah. Ah, dammit.
- Guys, that's just sick.
- [Aubrey] (inaudible) That was fun.
- [Gary] This calms you down?
- [Aubrey] It does. I like it.
18th Century Spanish calvary and this dude took a musket ball
right in the chest so he's just riding around in his horse,
bang.
Took a musket ball, survived presumably.
- It's nice.
Just want to play more bubble hockey.
None of you can beat me in bubble hockey.
There's not one person watching this
that can beat me in bubble hockey.
Nobody from Edmonton or anywhere else.
Nice office. How long you been in this?
- [Aubrey] About four years.
- You guys sell a lot of these kettlebells?
I see 'em everywhere.
- [Aubrey] Yeah, this is one of our signature fitness product.
That and then the Marvel stuff.
We have these Captain America plates and Iron Man kettlebells.
- So you do a lot of licensing stuff?
Is there any coconut based beverage?
- [Man] We have a recover.
It's a coconut water with a little bit of salt and MCT oil.
- Let's do it.
- [Man] You'll do that one. - Thank you.
I like coconuts.
DRock, you're always doin' your thing.
- [DRock] I am.
- [Gary] I'm proud of you. - [DRock] I'm proud of you, too.
- [Gary] Thanks, DRock.
- Do you take the MCT? - Nuh-uh.
- You should start adding that, man.
- [Gary] Jon, you're so pumped right now.
- [Jon] I know. Dream come true.
- [Gary] You love stuff. You love shopping.
I know but just the way you look at stuff.
I don't even notice stuff.
You're like...
- Really though, when I shop by myself like--
- [Gary] You really get in a zone?
- I really don't believe in full price.
(Gary laughs)
- [Gary] Thank you, man. Real pleasure to meet you.
- [Man 2] Thank you for everything you do.
- [Gary] Thank you, brother.
- [Man 2] Inspired me the past,
since I moved to Austin in September.
- Where you from?
- Connecticut. - Nice.
- Yeah.
- What are you doing down here?
- I'm a filmmaker.
- Good for you.
- [Man 2] So I'm just trying to plug away.
Doing my thing.
Actually starting up a media marketing business.
- Good for you.
- [Man 2] So, I'm still in the beginning stages but doing
everything that I can. - That's awesome, man.
Real pleasure to meet you. Yeah, man.
Thanks for the kind words. - [Man 2] Yeah, of course.
- Maybe.
That's amazing.
This kid can play. This kid can play.
None of my stuff is predicated on things that go away.
- Yeah.
- Like I become more guru as I get older, you know?
- Yeah.
- Like businessman never goes out of style.
It's so great.
Like when you grow up, you want to be an athlete.
- Right.
- Until you realize like that game's over when you're 30.
You know?
Everybody wants to get in it, right?
- Yeah.
- Everybody wants to make money taking a picture with a product.
- [Aubrey] Yeah.
- For you, it's just gonna bring out more competition.
But if you're better, you're better.
That's where people are confused.
I remember people back in the day said to me,
"Gary, if social media gets big aren't there going to be a lot
"of people that are going to try to be you of that?"
I'm like, "Yeah."
It's like anything else.
It's like athletes. - [Aubrey] Yeah.
- Right, like if you're the best in the world,
you're the best in the world but it's hard to maintain.
- [Aubrey] Yeah.
- Especially after you win a championship like the next year
you might not just be hungry enough.
- [Aubrey] Right.
- [Gary] I always wonder about when I'm in
my most prime of my business career.
That won't be captured forever.
That'll be like this great deal I did.
Like nobody was there was I was like oh,
I'm gonna invest in Twitter.
It's not like, you know what I mean?
You don't have that but pros and cons to everything.
I mean entrepreneurship is getting so crazy.
It's so crazy to me how much fame an
entrepreneur can achieve now. - [Aubrey] Mhmmm.
- [Gary] That's been weird and fun and interesting and...
Like scratch the itch. - Definitely. Definitely.
That's what it felt like.
- You never could doubt like what if.
- Ever, ever, ever, ever, ever.
- A lot of kids don't do, I think a lot about that.
- Yeah.
- That what if, regret is poison.
Regret is poison. - Yeah.
- I tell every kid, I was like just give it and
so you can just feel good. - 100, at 100.
- You know what I feel good about?
Alright, what's the league? 1600?
I maybe wasn't 1600 in U.S. good,
but I was 3000 in U.S. good.
- You know what's so funny?
So we were just talking about entrepreneurship.
- [Man 3] Yeah.
- I've been telling a lot of kids,
so I have a lot of 15-year-olds who follow me on Instagram and
I tell them on DM or when they hit me up,
I'll be like if you're the 3000, I literally use that analogy.
I use basketball sometimes
'cause it's an even smaller number.
- [Man 3] Yeah.
- I'm like if you're not one of the 500 best players in the
world, you're making $30,000. - [Man 3] Yep.
- Doing what you, you're the 600th best in the world at.
If you're the 600th or 3000th best entrepreneur in the world,
you're worth hundred of millions of dollars.
- You have a plane.
- [Aubrey] It's been beautiful rapping with you brother.
- This is fun, man.
- [Aubrey] I'm looking forward to a lot of cool things we're
gonna create in the future. - I can't wait.
Wish everybody good health.
See ya. - [Aubrey] Indeed. Much love.
Beautiful. - That was fun.
- [Aubrey] Yeah, man.
- We're just yellin' at people.
(group laughter)
Five, ten thousand dollar books because to
me I think that is forever, right?
Like my four-year-old son, Xander,
this is why it happened.
My four-year-old son, Xander's like all about it.
He doesn't give a fuck about Ken Griffey Jr. or Cal Ripken.
Right?
- [Man 4] But Wolverine's not going away.
- Bingo.
- [Man 5] I mean, he did just die.
(group laughter)
- [Man 6] Damn, spoiler alert.
- [Gary] I'm so grateful.
That's like, I just wish people could be grateful.
- [Aubrey] That hoop needs some work, man.
- [Gary] Looks like Shaq came through.
- [Aubrey] Jumped off the loading dock and dunked on it.
- [Gary] I mean this is at home now.
This is Wine Library for me. - [Aubrey] Yeah.
- [Gary] You know? - [Aubrey] Yep.
- [Gary] 'Sup guys?
- [Aubrey] Packing pallets. - [Gary] Hello.
Now do you guys do all direct to consumer?
- [Aubrey] No, we're about 90% though.
- That's cool. - Yeah.
- [Gary] That's neat.
- [Aubrey] We got relegated to this spot?
- 400 trillion to 1.
When you understand that math how can't you live your life?
That's how rare it is to be a human being.
Please squeeze the shit out of your one life.
(laughs)
- [Aubrey] Fire. Fire.
- [Gary] I'm like pumped. - [Aubrey] Fucking fire.
- Because the only thing that's keeping you back is the other
people that are judging you and who gives a fuck about them.
(laughs)
- [Aubrey] We're done.
- Awesome. It just manifests.
Honestly, I swear to God this is what pisses me off.
I really wish that I could rap.
Because that's the same, it is but I can't.
How was it? - [Jalen] Legit.
- Lot of flexibility and all that stuff?
- I'm a better man because of it.
- [Gary] Was it good? - Yeah.
- [Gary] Nice to meet you. Good luck to you, my man.
Real pleasure. - [Man 7] You too.
- Yeah. Good to see you again, man.
- Huge fan. Been following you since early Wine Library days.
- Thank you, brother. I really appreciate that.
Really appreciate that.
- Lot of inspiration, man. - Thank you, man.
Thank you so much.
- [Aubrey] My brother. - My man. I'll see you soon.
- [Aubrey] Yeah.
- [Gary] We'll come through again.
- [Aubrey] Cool. - Alright.
- [Aubrey] Looking forward to it.
- What's going on?
To me it's just have leverage and I'm not crippled by is that
where I'm headed, is this where.
It's just bring value, get a lot of attention,
and then you can always trade on it.
- Authentic relationships, yeah? - 100%.
- Yeah. - 100%.
Never get ahead of yourself, you know?
- Absolutely, yeah.
- Real pleasure, man. Take care.
Alright, my man. Good to meet you, bro.
Real pleasure. - [Man 9] Quick photo?
- [Gary] Yeah.
I will, I will.
Let me throw something at you.
I'd love to get your guys' reaction.
Think about what a lot of people are doing well right now that
I care about and what I care about what
I'm doing is we're hacking culture. Right?
You're penetrating attention.
So, to me, it's the kind of thing that business leaders and
15-year-old girls would both go to.
That's where I'm going with the high-low, right?
Right, and, that's right.
That's it. I mean, look...
Guess what? I lived that world.
I was part of the early phase of this, right?
I started a YouTube show four months after YouTube came out.
There was nobody there.
There was no social media.
There was MySpace but if you remember,
people went to your wall.
Right, it was a different loop.
So, yeah man, so I had just like one comment.
Like, weird.
(group laughter)
You know, there was, you know.
Now it's happening is not only are we addicted to the feedback
but we're crippled.
I mean it's unbelievable to me to watch my friends get 83 good
comments and one person says they're fat or they're dumb or
it's stupid and they dwell and they dwell on this.
And this is why I keep getting back to this thought of how do
you get insular and know what you're doing for yourself,
for yourself.
You know Ivan Drago, right, last scene,
like he loses and he's like, he's saying I did this for
myself not for the fucking Premier,
not for the Soviet Union.
I was in the ring for myself and it's a funny scene.
I was born in Russia.
I love the Rocky movies, I love America way more than the
Soviet Union so maybe it sticks with me but there's something
about that scene, right, everybody knows
Drago for the famous scene like, "I'll break you."
For me, it was when he was in the ring and
was like for myself.
11 P.M. Texas time. Midnight back home.
It's been a long day.
Gonna land at 3 A.M. and start it back up at 8.
That's it, DRock. Let's get some rest.
And that's how I feel.
Like, I just don't give a fuck what anybody thinks.
And I mean, not my kids, not my parents,
not my wife.
Now, I equally care so much of how they view me and
what they think of me.
It's pulling from opposite directions.
But you got to start with yourself because when your
actually allowing other people to get in,
you're vulnerable.
("Future Lost" by FVREWELLMUSIC)