- Getting money ties on YouTube is pretty clear.
1,000 subscribers at 4,000 watch hours
or 10 million YouTube Shorts views, right?
Not quite.
Once you meet those requirements,
you've gotta apply and be accepted
into the YouTube partner program
and that is where YouTube is about to make
some huge changes that could see you miss out
if you're not careful.
- As we evolve the YouTube partner program,
we're also updating our systems
and policies that support creators globally.
This includes updating our reapplication policy.
- Nobody wants to put in weeks, months, sometimes years
of hard work into their YouTube channel, only to find
but it's not going to be accepted
into the YouTube partner program,
but it happens, and up until now
YouTube has been generous with their second chances.
If you're rejected for monetization
you can reapply in 30 days.
However, that is about to change.
(bomb exploding)
- Beginning June 5th, 2023.
If a channel applies for YPP for the first time
and is rejected, they'll have 21 days to appeal
or wait 30 days before they can reapply.
After 30 days, if a channel reapplies and is rejected again
they'll still have 21 days to appeal
but will now need to wait 90 days before they can reapply.
- Yeah, let's just underline that point, shall we?
If your first application
for YouTube monetization is rejected,
you better get your channel in order
before you apply the second time, because if that fails
you'll have to wait another three whole months
before you can apply again.
That's a quarter of a year.
It sounds harsh, but there is a clear reason
why YouTube is doing this,
and quite frankly, I agree with them.
- To prioritize timely reviews
of new applicants and instances of appeal
where creators ask us to take another look.
- Maybe you disagree and do let us know
in the comments below, but I think that's pretty fair.
If you're rejected twice, clearly there is something
fundamentally wrong with your channel when it comes
to the monetization policies
and YouTube doesn't wanna waste time
with repeat applicants that have little chance
of being accepted into the YouTube partner program
when there are brand new applicants
probably more likely to be accepted, and I think the number
of failed applications into YPP is going to explode
in the coming months.
We'll get back to why a little later.
First, a bit more housekeeping.
Channels that are suspended from the YouTube partner program
will now have to wait 90 days before they can reapply,
but this does not include channels
that leave the YouTube partner program
due to contract terminations,
a dormant channel or unlinking from an MCN.
There's also a bit more about YouTube memberships
and if you wanna learn about that, then I'll link the
original video in the description
just below the Like button,
but essentially that's what's happening.
The next question is, why?
- Our monetization policies are set up
to responsibly reward creators for the content they create.
Our repetitious and reused content policies aim
to reward creators for original
and authentic content that adds value to viewers.
- Yeah, reused and repetitious content.
I know for a fact that at least dozens
of you watching this video right now have
likely been rejected from the YouTube partner program
because of one of these two reasons.
Because we see in our comments so often.
Now, I can only imagine from YouTube's perspective
this just got worse due to shorts
and how many videos are just ripped from TikTok
or elsewhere and uploaded onto the platform
and in the upcoming months and well beyond,
it's gonna get even worse because of this.
The AI revolution has begun
and this genie isn't going to be put back in a bottle.
I'll admit that I've started using AI for silly reasons
such as Yoda inspired YouTube motivational quotes
for May the fourth.
There are already hundreds of AI tools
to help you create content,
including our own, but how much AI you use is
what YouTube is deeply concerned about.
Deep in YouTube's repetitious content policy
you will find this line about content
that won't be considered for monetization.
Templated, mass produced
or programmatically generated content.
Take that line and watch this video.
- [Narrator] Have you ever wondered
how much "The Sidemen's" revenue is?
They make roughly 5 million every month
on their YouTube channel.
They also have a subscription for unseen.
- Now, putting aside for a moment the quality
of a video and I do apologize
to the creator if I've got this completely wrong
but I genuinely do not know
if a human has had any input into this YouTube Short.
I now believe that in mid 2023
it is possible to make a video
like that entirely through AI
and for YouTube that's a big problem as is reused content.
That's another minefield of confusion for creators.
I appreciate, I'm dumbing this down a lot
but reused content isn't
about the copyright status of footage.
It's more about what you do
with that footage that you didn't originally create.
For example, you can't just take
Creative Commons license content
and upload it directly to YouTube with no changes.
However, if you add an original spin
in your own style and voice that transforms a content
then it becomes something entirely new for an audience.
It is these two policies that many creators
probably aren't even aware of until they get rejected
for monetization and from June the fifth
if you get rejected twice, you're in for a big old way.
Now, if this is your first time encountering these
scary policies about repetitious and reused content,
we have done a very detailed explainer video
of it you can watch over here.
If you are monetized though,
and you've got some cash to burn, then buy one of these.
There's a link in the description.