hey what's up guys thanks for joining me
for a new video so
over the last like 24 hours i i guess
you could say randomly maybe not so
randomly
found myself having like quite a few
discussions with other people selling on
merch by amazon about kind of what to do
next
uh obviously we're now in the fourth
quarter we're seeing like the big time
sales ramp up
if you're seeing a little bit of a
decline after halloween don't worry
that's normal
uh it's gonna pick back up and depending
on what niches you're in you may have
just seen a steady kind of transition
from what was selling before to
something new kind of picking up its
slack
uh i did want to say though that like
also with tear ups that just happened
uh if you were recently teared up you
may be wondering like
do i shift my approach to merch by
amazon now that i've got these extra
upload slots
uh or if you're in tier 10 you might be
wondering what to do i mean i've had
like the full i feel like i've had the
full spectrum of discussions recently
and a lot of times i like to draw from
these experiences and just kind of
share the answers with everybody instead
of just having them in one-on-one phone
calls or emails or messages
so i guess we'll start at the at the top
let's start at the top
um me personally in tier 200 000 like
i'm not really changing up my approach
to merch by amazon
it's it's not just that i'm in tier 200
000 but like i also have a youtube
channel right
so i feel very comfortable in the niches
that i'm in that are very safe
like if i chase trends i'm gonna enter a
bunch of different niches and those are
all opportunities to generate rejections
against my account
and i'm just not really about that you
know i could definitely
change up my strategy a little bit take
on a little bit more risk and probably
make a little bit more money
but i'm cool with how i've got it going
on right now so and i know nobody
probably cares about tier 200 000 but uh
an extension of kind of my approach
which is that i don't usually make
one design at a time i make templates
where i can generate you know
10 20 50
100 good designs at a time from the
template
and i did want to shout out marielle
she's been making templates for herself
she's in tier 1000 now
but with these templates like she can
make a lot of designs and be ready for
when she's in tier 2000 which i think
she's eligible for she just needs to
upload more
and she's been doing a lot of that
lately
um but yeah like when you're in tier 500
tier 1000 or above you know
be thinking of the the scalable design
approach
because you might find yourself just
like her where you know she
is eligible from her sales to be in tier
2000 but she needs to upload more and
sometimes she wonders like what she
should be uploading well if you make a
nice little design template
and it doesn't just mean it has to be
like world's best doctor world's best
teacher world's best lawyer it doesn't
have to be that
it could just be like
you know a design template literally a
design template like i love all sunsets
for this reason where you can just have
a nice sunset graphic i was doing a
one-on-one call yesterday with somebody
and i just showed them very quickly kind
of how i do my designs and i had a
graphic from all sunsets which i'll link
to in the description most of you guys
are already probably using them but if
you're not you can check them out for
free using the link in the description
if you end up joining i think it's like
three or four dollars it's like less
than four dollars a month for an annual
subscription
and i just take the graphic the graphic
doesn't have to do anything with the
niche and then i just add some text
above the graphic and then below the
graphic or sometimes i put the text in
the graphic and just on the spot we
didn't even pre-plan this i just said
let's go to amazon we'll find a random
niche i just picked out some text moved
the text over to the sunset and they
were like blown away at how good the
design looked
and the graphic that i was going to use
was already pre-selected like it didn't
have to have anything to do with the
actual
text that i was going to be adding like
so what i'm really sharing there is
sometimes you can just keep it simple
make the graphic look good enough
the text is from a niche that you
validated that you know is selling
you're good to go
but that brings me to kind of what i
want to talk about as far as like
regardless of what tier you're in niche
selection is always relevant you always
need to be
strategic in the niches that you enter
now i had a really long discussion
one-on-one
with somebody that's in tier 10
and they really want to just get off to
a good start and um capitalize on the q4
as as we all do
uh but you know they they cared enough
to book a call with me and like really
sit down and say let's go through this
like how am i going to do this the right
way like what what is the right way
and
one thing that i kept kind of trying to
reiterate to them
was well the funny we kept laughing
because
a lot of times
we don't even understand the niches that
we're selling but what's cool is we
don't necessarily have to right we can
sell t-shirts in niches and not even
know why it's trending or what the niche
means
right like you still got to validate
make sure they're safe and whatnot like
but you don't need to necessarily
understand them
to
beyond you know to to within reason
think that they're safe to sell on merch
by amazon you can obviously do that by
using the search merch tool and looking
at how many shirts exist and how many
were recently submitted things like that
in a nutshell there's more nuance to it
but
so
we were talking about what niches to
enter because they had done some designs
probably six seven eight designs in all
different niches
and the designs were great that's the
thing the designs were not an issue at
all whatsoever
but the niches
the way i described it was they were
more or less niches that
are generating sales you know we looked
at a couple of them and we said well
based on the best seller ranks on these
products they're generating sales
but is this really where you want to be
in tier 10
because in tier 10 what is your goal
your goal is to get to tier 25 as
quickly as possible right
and even in tier 25 tier 25 is basically
tier 10 right it's not that it's not
that much different
so do you want to be in these niches
that are generating a couple sales a
month
you know even if it's like 50 sales a
month well if it's 50 sales a month
divided between you and 49 competitors
you may make one sale a month
so you won't get out of tier 10
for another
i don't know six months right like seven
months
is that what you guys want probably not
so
more realistically
you probably want to be in the top
trending niches and i'm not trying to
tell you what niche to be and i'm just
saying this is going to change over time
and sometimes it changes overnight but
you want to trend chase
and you don't need you do not need to be
this needs to be said like you don't
need to be the first person in a trend
you can be very late to a trend
but
if a trend is generating
10 000 sales a
day wouldn't you rather be in that trend
and try to capture one of those sales a
day in tier 10
than be in some like random evergreen
trend or i mean
if i say evergreen it's kind of really
not a trend sometimes evergreens become
trends but
wouldn't you rather be selling in a spot
that's making 10 000 sales a day and
hope to get one
than to be in a niche that maybe makes
50 sales a month
and you may still get your one sale but
it's you don't know when it's gonna come
right
so you gotta just think about these
things like tailor your strategy to your
tier
and those of you guys that just recently
teared up
make the
decision what what you're really going
for
like
it's completely up to you it's your
business right when you're out out of
tier 25 when you're in tier 100 really
500 i feel more comfortable with saying
you can start chasing profits but prior
to tier 500
to me like i feel more comfortable
pricing at the floor
because obviously like what do you do
when you when you set your pricing of
your products at the floor price
you're creating an incentive for the
customer to buy from you instead of to
buying
instead of buying from your more
expensive competition
assuming that your designs are you know
equal quality right that then the
perceived value of your product is the
same as the perceived value of your
competition
um so that's really just what we're
thinking about here
if you're willing to defer profitability
and add that incentive of them the
customer
buying from you instead of your
competition
that's great because what are you what's
stopping you from tearing up it's just
the sales right it's like what's
stopping you from uploading more well
all right let's start at the top of the
pyramid this is how my brain works
what's stopping you from making a lot of
money
you don't have enough upload slots
what's stopping you from having upload
slots
sales what's stopping you from sales
are you in good niches are your designs
good enough and are you creating
incentives for customers to buy from you
instead of your competition
there's more nuance than that but like
sometimes you just keep it high level
and it makes things more clear
so i guess that's really i was just
feeling compelled to do a video like
this because i swear i've spent a lot of
time in the last 24 hours just kind of
talking merch by amazon strategy to
people in different tiers
and um
yeah let me know what you guys think i
mean the fourth quarter's here so it's
really like this presents such a massive
opportunity
to both
scale up a low tier account but also
make some profits regardless of your
tier uh the last thing i'll leave you
with is if you're making regular sales
in a product
it's okay to increase your prices you
know you can go incognito and do an
organic search
uh for your product on the primary
keywords where do you rank look at the
products around you where you rank now
this is subject to change it's not like
it's black and white uh you know
amazon's algorithm will shift uh shift
and shuffle things around but look at
where you rank look at your competition
figure out what price point you're
comfortable with you don't have to ride
the the floor pricing forever even if
you're in tier 10 if you've got
something that's selling a lot regularly
you can up the price and make some money
so don't be afraid of doing that
and that's pretty much it that's what i
wanted to cover guys so thank you for
watching in the description of course
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will see you guys tomorrow
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