hello and welcome to a new advanced
advanced listening practice lesson
lesson
lesson it's
it's a pleasure to see you again if
if you've been following these these
these new videos in this new series
series now just as a again i always
always want to have this brief introduction
introduction at the beginning of all
all these in case we have new people
people because we have lots of new
new subscribers coming in all the
the time
the time in
in this video series i talk at an
an extra fast speed so there's kind
kind of the native level speed and
and I tried to talk even faster than
than that even though i do give some
some kind of slower sections where
where I want to make sure everything
everything is clear and maybe i'll
i'll explain a thing or two like a
a new word or phrase but most of the
the videos i have their at a much
much slower pace kind
kind of like I'm speaking right now
now which is slower than my normal
normal speaking voice to help you
you understand things and make sure
sure you can learn lots of new phrases
phrases easily so
so if you're new to the channel if
if you're new to this series i recommend
recommend you go back and get used
used to my voice at this speed so
so watch all the previous videos well
well there's over 250 of them maybe
maybe you can watch all of them but
but go back and watch a few of them
them and that will get you used to
to my voice so
so when you can come back and watch
watch this video series these
these advanced listening practice
practice lessons then you can have
have a better sense of how how I speak
speak my intonation and you can really
really start to understand more if
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well let's get into the lesson alright
alright so today i wanted to talk
talk about something really fast and
and interesting and you know make
make kind of slow down a little bit
bit some sections but since in the
the last episode I was talking about
about a book if you haven't seen that
that one
that one I have
I have to recommend you go back and
and watch that one so i was talking
talking about a book that i found
found after many many years it's really
really fun book i was really happy
happy to have discovered it and having
having a don't have the chance to
to reveal that and show that to people
people
people so
so since that one was about a book
book i thought this one would be about
about a book as well but unfortunately
unfortunately there are no pictures
pictures this is not a book for kids
kids
kids this
this is but a book i was just reading
reading actually spent a lot of my
my time reading and I just thought
thought this was something you know
know worth talking about as well there's
there's always lots of interesting
interesting things to learn about
about in English and this is kind
kind of a separate tip for learning
learning English but the more you
you can just study things you're interested
interested in in the language that's
that's what's going to help you get
get fluent much faster as opposed
opposed to trying to learn specific
specific words or phrases in English
English lesson so
so just like this we're talking about
about things in the same way i would
would talk with native speakers I'm
I'm just speaking a little bit more
more quickly so you can get used to
to that but you know again try to
to find things you're interested in
in and study those things but in English
English anyway this book and we grab
grab it right here I'm
I'm always been interested in philosophy
philosophy and psychology so
so this book is called influence the
the psychology of persuasion persuasion
persuasion this is a really great
great advanced word kind of hard to
to see here there
there you go so the psychology of
of persuasion now
now this isn't really a book review
review i'm not even finished with
with the book yet i just wanted to
to give a kind of a brief talk about
about something that I discovered
discovered in the book which i thought
thought was really really interesting
interesting fascinating even but very
very quickly the word persuasion this
this is the noun to persuade someone
someone
someone this
this means to try to change their
their mind or to get them to do something
something and this is what we do everyday
everyday
everyday so
so whether you have a specific sales
sales job or you just work in a company
company or whatever it is you do or
or even if you're just a child and
and you're trying to convince your
your parents to buy you something
something
something we
we are all selling in some weight
weight we're trying to influence the
the behavior of other people and you
you know I just thought it had a lot
lot of interesting experiments in
in a lot of psychological experiments
experiments I and i really like learning
learning about those in college so
so I continue to learn about them
them now
them now really
really interesting stuff so the author
author is Robert chill dini and hopefully
hopefully i'm pronouncing that properly
properly again i can't pronounce everything
everything well but I tried anyway
anyway
anyway it's
it's just an interesting book about
about the different ways that we persuade
persuade each other using the principles
principles of human psychology so
so when we're talking about you as
as an example I
I want to you know convince you to
to do something like please come over
over to my house and help me do something
something I might use commitment which
which is you know getting you to say
say yes to one thing so you can continue
continue to do that thing because
because as an example if you say you
you know I like to help animals but
but then you know you're in an opportunity
opportunity where you're not helping
helping animals then inside your mind
mind you're feeling a little bit bad
bad about that so
so in you're trying to convince someone
someone to do something you're using
using those of the mechanics of the
the mind
the mind you're
you're like trying to get the human
human mind or get the person to do
do specific things and if you can
can do that then you can persuade
persuade them to do something anyway
anyway so this is just one out of
of many many examples and things you
you know who is getting a little hot
hot over here if you can tell who
who is in the middle of us summer
summer here in japan i'm actually
actually inside right now with the
the windows closed i got no fan on
on recording this for you because
because I love you so much and
and if i had the windows open you
you can hear all the cicadas outside
outside
outside they're
they're really really loud anyway
anyway back to the book so
so this is a I was actually talking
talking i mentioned a commitment just
just a second ago and so the example
example of commitment i was a really
really interesting story from the
the book when this the
the author chill dini he's talking
talking about how how toy companies
companies sell toys after the Christmas
Christmas season ends so
so typically throughout the year it's
it's kind of a slow time and then
then you know maybe you'll have like
like birthdays or other things like
like that but usually the holiday
holiday season so
so maybe especially in America you've
you've got maybe I like job november
november and then December right before
before Christmas that holiday time
time
time there's
there's all of the toys that are sold
sold during the ear are sold primarily
primarily predominantly mostly around
around that time and one of the things
things that he was talking about was
was how we can convince people to
to continue buying toys so
so what do the toy companies do to
to get people to continue buying toys
toys after the toy season has ended
ended
ended so
so people are spending all of their
their money lots of parents are out
out there they're listening to their
their kids and their kids are baking
baking them please
please please please so their kids
kids are trying to pursue Wade
Wade them to get them a certain toy
toy so as an example maybe on 10 years
years old and I'm asking my parents
parents for a new video game system
system so i want to get the new you
you know playstation or Nintendo or
or whatever it is and it's maybe around
around october or november and I'm
I'm asking them can i please get that
that and then if i can get that for
for Christmas that I'm really happy
happy and if I'm not then I'm going
going to be really sad about that
that but what love little kids are
are trying to do and if you have kids
kids you probably seen this before
before many times or as a kid maybe
maybe you did this as well as you
you try to convince them you know
know mommy I love you so much if you
you buy this for me and again you're
you're trying to convince you're trying
trying to persuade that person to
to do something so you're trying to
to persuade your parents now
now what i thought was really interesting
interesting and I never thought about
about this before and again this is
is why he tried to study lots of different
different things you can get lots
lots of interesting new perspectives
perspectives on things learn a lot
lot about new interesting things anyway
anyway
anyway so
so when i was reading this and he
he was talking about again the author
author chill dini he was talking about
about how toy companies get people
people to continue buying toys even
even after the Christmas season ends
ends and here's how they do that by
by using consistency and commitment
commitment this principle of the human
human mind again if you're trying
trying to get someone to do something
something you want to get them to
to make a commitment because people
people feel bad about breaking that
that because it's a social contract
contract when we talked with each
each other and we make promises that
that kind of thing it's hard to break
break a promise and if you're known
known as a person that breaks promises
promises that people don't want to
to have good relationships with you
you
you so
so here's what they do now imagine
imagine you're a toy company and you
you have this really you know like
like the new Nintendo or the new whatever
whatever the like maybe if you remember
remember many years ago my was an
an Elmo doll like the sesame street
street elmo dollars tickle
tickle me elmo it was a little just
just a red Elmo doll Sesame Street
Street character and you would I think
think push a button on it in we go
go
go and
and then move like that and it was
was really really popular but there
there was not enough supply to meet
meet the demand so
so there were not enough Tickle Me
Me Elmo dolls to meet all of the children
children all the parents that were
were people are trying to buy them
them but what toy companies do is
is they know that a lot of people
people are trying to buy this present
present
present and
and they also know that parents have
have made a promise to their kids
kids to get them that thing so
so the kid in October has been asking
asking you know begging over and over
over again can you please get me this
this tickle me elmo doll and the parent
parent says okay yes I'll get you
you the I'll get you the doll and
and then you know the kid is unable
unable to find you know the president
president or whatever may be the parent
parent generally they're going and
and looking at all these stores but
but they're not able to find it so
so again there's a lot of people that
that want it but there's just not
not enough supply for all those people
people
people but
but what the toy companies are doing
doing is they're intentionally reducing
reducing the supply of these toys
toys that people really want so
so maybe they could make a million
million Tickle Me Elmo dolls and everybody
everybody could get one but if they
they did that then everybody would
would buy that doll for Christmas
Christmas and they wouldn't buy anything
anything after Christmas now
now if you go to the store for you
you know your thanksgiving work you
you know after that like the black
black friday this is the day after
after Thanksgiving where a lot of
of the christmas season shopping starts
starts so if you go to a like a sail
sail and you're able to find the tickle
tickle me elmo doll you buy that thing
thing then you have it you can give
give that to your child so you made
made a promise to get that for them
them and you want to keep that promise
promise
promise and
and then you give them at you know
know given that tickle me elmo doll
doll
doll but
but if you aren't able to find that
that because again the company's of
of artificially there they're
they're kind of intentionally reducing
reducing the supply of these things
things if you can't find one of these
these then maybe you look for some
some other toys that are kind of of
of equal value to that toy but after
after the Christmas season ends with
with the toy companies do again they
they knew they were intentionally
intentionally keeping the the number
number of toys down so what they do
do after the Christmas season ends
ends is they start showing commercials
commercials for that same product
product again so
so all the people they couldn't get
get the tickle me elmo doll they start
start seeing you know the kids they
they start seeing the commercials
commercials for it in
in January in February and when the
the kid that the children are seeing
seeing these toys than they're saying
saying all like this is this is the
the toy at mine you know my mom promised
promised she would get me and then
then they tell their parents hey you
you made a commitment to buy me this
this thing and so the parents are
are thinking I even though i just
just got you know my child you know
know a nice you know I couldn't get
get them tickle me elmo but i got
got them a train set in some books
books and some other things so maybe
maybe it was equal value but it's
it's not exactly what they wanted
wanted but the problem was that they
they made a commitment and the toy
toy companies are taking advantage
advantage of that so
so you know the the toy companies
companies are sending and all these
these commercials out and then people
people go back to the store even
even though they already bought the
the Christmas present in january-february
january-february to go back and buy
buy these Tickle Me Elmo dolls or
or you know whatever the popular toy
toy is so the toy company was able
able to make twice the amount of money
money they could have made just by
by using this principle so
so most kids you know they don't say
say well it's ok you got me something
something of equal value they say
say no I want the toy that I really
really wanted it because the parents
parents are making you know commitment
commitment to their child the child
child is using that psychology principal
principal you know whether they realize
realize it or not they're using that
that and then getting their parents
parents to finally buy a thing for
for them so i thought this was really
really interesting in the whole reason
reason that that the author again
again rod children he was talking
talking about this is because he fell
fell for that a couple of times so
so two years in a row he had you know
know failed to find the present that
that his son was asking for his daughter
daughter i forget which one it is
is actually become bad with remembering
remembering the details like that
that I'm really good with the overall
overall you no idea that's what I
I can talk about the the commitment
commitment and consistency part of
of it but anyway so you know he had
had fallen for this you know and again
again this is a great great phrasal
phrasal verb a great native way of
of expressing to be tricked by something
something and this is to fall for
for something so he fell for this
this idea i like that you know the
the the toy is artificially not there
there so he can't buy it and you buy
buy something else and then after
after the the new year begins the
the commercials come back and he has
has to go buy that new thing so he
he just spent twice the money to satisfy
satisfy his child's need so
so he was at a toy store and there
there was another guy there that he
he had known i may be from the neighborhood
neighborhood or something like that
that and he hadn't seen that other
other person since the previous year
year and he's saying well what we're
we're both at the store at the same
same time buying you know this train
train set or whatever the toy was
was and they were talking about that
that but he finally met someone who
who actually worked for the toy companies
companies and who explained to him
him how it actually works and why
why they do it the way they do it
it but I just thought it was a really
really interesting story and maybe
maybe something you might find interesting
interesting as well well
well that's it for this lesson I just
just thought it would be fun to come
come on and tell you about that I'm
I'm always learning lots of new things
things and I think even though there's
there's nothing english
english is specific about it because
because it's in English you get lots
lots of great listening practice and
and you get to listen to that especially
especially me when I'm speaking at
at a faster voice but again if you'd
you'd like to learn a lot more about
about how you can improve your English
English fluency how you can start
start listening more sounding more
more like a native speaker using the
the real words and phrases we use
use when you speak click
click on the link in your screen and
and you'll learn more about mastering
mastering this conversation or if
if you're watching this on mobile
mobile you'll be able to see a link
link under this video in the description
description well
well i'm getting a crazy hot over
over here i'm going to have to take
take another look at my face oh my
my goodness i got so much sweat on
on my face I
I take maybe like three or four showers
showers a day here and it's just it's
it's crazy i don't and that I mean
mean I don't know how people do it
it in Japan i
i think i need to you know even with
with with the air conditioning on
on it's still crazy hot out here but
but that's enough of my problems i'm
i'm gonna go get in the shower right
right now and i will put this up so
so you can enjoy and i look forward
forward to seeing you in the next
next episode when this video gets
gets ten thousand views i will release
release the next one and then we'll
we'll keep the party going have
have a fantastic day and I'll see