- Okay everyone.
Today, we have my buddy Daniel Dipiazza.
And we're gonna talk about a bunch of different things.
I actually met Daniel-- where did we meet exactly?
- We met in the void of the internet.
- The void of the internet.
That's where we met.
So Daniel, thanks for being here, first and foremost.
- Thank you for having me. Appreciate it.
- So why don't you tell us a little more
about kinda who you are, and what you do to the internets.
- Oh boy. How long do we have? Six minutes?
I don't know if I can do it in six minutes.
- We'll see.
- Okay.
- If we can't...
(Daniel laughs)
- Okay. June 10, '11, I was blogging.
Do you remember the internet in 2011?
2010 was way different.
- Yeah. Blogging was the thing.
- It was a thing you could actually do successfully.
It was way different.
I was blogging. And most of my blogging was centered
around me trying to figure out how I was going
to quit my job and become a real, full-time entrepreneur.
(cash register dinging)
And, through that writing,
I tried all these different business ideas out.
I was freelancing.
I was doing web design; doing copywriting.
All these different things.
As I started writing about the successes I was having,
the writing itself ended up being more attractive than
the actual business I was doing;
because people were so interested to hear
about my journey, that I got so much attention from that
through entrepreneurial magazines and different outlets
that it allowed me to grow an entire platform
for people who want to learn about this stuff.
And I'm like, "Oh great! I have a platform.
I should write a book."
And so I wrote a book.
And that propelled me.
And so now, I somehow found myself in 2018,
a leading authority on this.
(bell dings)
And I just turned 30.
Imagine 40.
- And let's tell everyone,
while you drink the tea really quick,
the company is called, "Rich20Something" but you're now--
- I'm now 30.
RIP. (headstone thuds)
May he rest in peace.
(Eric laughs)
- So, Rich20Something; what is it exactly?
How does it help people?
- So Rich20Something-- the subtitle is,
"Ditch your average job. Start an epic business
and score the life you want."
The idea is-- if you're watching this, there's a good chance
you're a millennial.
I'm a senior millennial.
You're a senior millennial.
- I'm a senior millennial.
- You're pushing it.
- I'm pushing it. Yup.
- So, as senior millennials, we can see up from our thrones.
And we see that the world is changing.
The economy is changing.
Culture is changing.
And it's something that is happening anyway.
So what Rich20Something does as a company,
and the book really specifically,
it just essentially gives people a blueprint for, first,
identifying what skills they're good at;
what's important to them.
And it teaches them how to monetize that.
And it's a great guide for people who have been
indoctrinated into the 'school, more school, work,
get retired, and die' thing;
which is a paradigm that I like to see go away.
- Same here. And the one thing I want to expound on--
coz all the twenty something nowadays, everyone's like,
"I'm a blogger. I wanna be an influencer."
- A fitness coach.
- A fitness coach. Whatever.
They all want a platform first.
Everyone likes the attention.
And what you've done is you managed to build this platform.
So can you give one idea
of roughly how big your platform is, and maybe we can talk
about later, in another video,
how you can actually get there.
- It's a great first date question.
How big's your platform?
(Eric and Daniel laughs)
How big is it?
(question mark icon thumps)
Well, it's sizable.
- Oh. Tell me more.
- Hot. It's hot stuff.
My biggest platform is Instagram.
I started Instagram back in '15.
And I have this friend.
You might know him.
Do you know Nathan from Foundr magazine?
- Nathan Chan.
- That's the homie. Okay.
Back in 2014-- I'm gonna butcher this totally, this accent.
He was like, "Bro. You have to get on Instagram, bro.
It's so major key. You have to get on."
I'm like, "Man. I'm not getting on Instagram."
- That's good. That's a British accent.
Close.
- It's not good. My Australian friends are like,
"Kill yourself. I hate you."
(Eric laughs)
"You have to get on. It's majorly important."
And I'm like, "Why would I get on Instagram?"
I don't wanna post pictures of my meals.
I don't even have a dog.
Doesn't seem like it fits what I'm trying to do.
But he encouraged me to get on. And this was at a period
of time where that platform was really exploding
in a way that we didn't understand.
The internet in the past three or four years has
become a totally different universe,
especially in terms of influencers' platforms.
And I was able to catch that at the right time,
and ride that wave.
Instagram grew to a hundred or quarter million
over the past two or three years, which is pretty good.
It's all organic.
And then from that, the e-mail list grew.
And other social grew.
Amd I think what isn't talked about, with social platforms,
is there's this invisible idea of social capital.
And the more work you do with other people in the space,
in addition to how big your numbers are on the outside,
that social credibility creates this bubble around you
that allows to do things that are seemingly out of reach
for people who don't have platforms.
(logo swooshes in)
- All right Daniel. Thanks so much for doing this.
And for those of you watching, don't forget
to watch the next video in the playlist over there.
- (Daniel laughs) Watch it over there.
Somewhere over here.
- And then?
- Subscribe.
- Subscribe over there.
- I gotta tell you guys, too.
Daniel Dipiazza TV.
Type it up in YouTube right now,
after you subscribe to his channel.
I need you on mine. I need to get to 10k.
- You gotta go there.
- Please.
(Daniel gives a small laugh)
See you tomorrow.